In 2024, the mobile phone market will be full of new products, and durability will become a key selling point
2024 is a year for new products in the mobile phone industry, and major manufacturers have launched flagship new machines in the 1999 yuan price range, among which the OPPO A3 Pro is the most eye-catching. This phone is not only affordable, but also has become a new favorite of consumers with its excellent waterproof and drop-resistant performance.
The biggest highlight of the OPPO A3 Pro is its "Supreme Guarantee" service, which allows you to get a triple guarantee of 1 year of broken screen protection, 1 year water ingress protection and 4 years battery protection when you purchase a device. This is a unique selling point for a phone in this price range. The fuselage is made of flagship-grade materials, the front is Corning Gorilla Glass Victus 2, the back cover is OPPO's self-developed crystal shield glass, and it has passed the Swiss SGS gold standard five-star drop resistance certification, which can prevent high temperature and high pressure water spray, water immersion and other harsh environments.
In addition to the OPPO A3 Pro, there are also a number of new mobile phones on the market at the price of 1999 yuan in 2024, including iQOO Z9 Turbo, OPPO K12, OnePlus Ace3V, Redmi Turbo 3, etc. Among them, the iQOO Z9 Turbo is equipped with the Snapdragon 8s Gen3 flagship chip and a large 6000mAh battery, the OPPO K12 focuses on "charging for 5 minutes and talking for 10 hours", and the OnePlus Ace3V is the first 1999 yuan mobile phone with a glass body, which is quite innovative.
At the end of 2023, Xiaomi and Redmi also launched new machines at 1999 yuan, Redmi Note 13R Pro and Redmi Turbo 3, both equipped with 6nm chips and 100 million pixel main cameras, which shows that the competition in this price segment is becoming increasingly fierce.
Consumers' desire for durable mobile phones Analysis of manufacturers' marketing strategies
In the 1999 yuan price segment, mobile phone manufacturers have not only made enough efforts in hardware configuration, but also paid more attention to meeting consumers' needs for mobile phone durability. This can be seen in the Oppo A3 Pro's "Supreme Protection" service.
As mobile phones become more and more important in life, consumers are demanding more and more durability from mobile phones. According to a survey, nearly sixty percent of consumers have encountered accidents such as water and broken mobile phones, which have brought a lot of inconvenience to their lives. Excellent waterproof and drop-resistant performance has become an important consideration for consumers when choosing a mobile phone.
With IP69, IP68, and IP66 triple protection ratings, the OPPO A3 Pro can still operate normally in extreme environments, which largely solves consumers' worries. The "triple guarantee" of 1-year broken screen protection, 1-year water inlet protection and 4-year battery protection also makes consumers feel more at ease.
In addition to OPPO, other mobile phone manufacturers have also responded in terms of durability. The OnePlus Ace3V features a glass body design to improve the durability of the body, while the iQOO Z9 Turbo is equipped with a large 6000mAh battery for excellent sailability.
It's not hard to see that mobile phone manufacturers are trying to meet consumer demand for durability as an important marketing selling point. After all, under the same configuration, mobile phones with better durability will naturally be more favored by consumers.
The future of 1999 yuan mobile phone can be expected to take into account many aspects
Looking at the new mobile phones at the price of 1999 yuan in 2024, it is not difficult for us to find the future development trend of this price segment.
Durability will be standard for phones in this price range. Whether it is waterproof and drop-proof, battery life, or the improvement of the body material, it will become the focus of mobile phone manufacturers. Consumers' demand for the durability of mobile phones is rigid, and whoever can better meet this demand will be able to stand out from the crowd in the same price range.
Performance and photographic capabilities will also continue to improve. Snapdragon 8s Gen3, 6000mAh large battery, 100 million pixel main camera, etc., which only existed in flagship models in the past, have now begun to enter the 1999 yuan price range. In the future, our phones in this price range will be more and more powerful, and the results will be better and better.
Innovative design will also become a new bet for manufacturers. OnePlus Ace3V's glass body is a typical case, this design not only enhances the texture of the phone, but also enhances the durability of the body. We can expect more innovative designs to emerge in this price segment in the future.
The innovation of marketing strategies will also be a must for manufacturers. OPPO's "Supreme Guarantee" service has set a new benchmark for other manufacturers. There may be more similar value-added services to attract consumers.