Time flies, and in the blink of an eye, 2017 has come. On that day, a mysterious netizen who called himself "Ronin" accidentally broke into a lively online anti-counterfeiting group.
At first, he was just curious, intending to find out and witness the madness of the group.
In a matter of days, the ronin was fascinated by the unique atmosphere of the group, and he began to become obsessed with it, experiencing the behavior patterns of these counterfeiters and their philosophies.
It wasn't long before Ronin saw a great "business opportunity" hidden behind the crackdown on counterfeiting – the ability to buy all kinds of goods in the online world without having to pay anything.
What's even more tempting is that even if the goods are received, the counterfeiter can still return the goods for a refund for no reason, thus pocketing the cash again.
For a ronin from the grassroots, this is undoubtedly a "way to make money" without any money! He was immediately ignited by the fire of greed in his heart, and he made up his mind to become an outstanding master of fighting counterfeiting and master the secret of "avoiding legal risks and making money reasonably".
The concept of the ronin is extremely simple, as long as you can make money, you can get forgiveness no matter what means you use. With the encouragement and instigation of everyone in the group, he finally took the first step to crack down on counterfeiting.
Ronin randomly picked a T-shirt of a trendy brand that was highly sought after at the time on the Internet, and surprisingly, the merchant did not hesitate to agree to his request for a return and refund.
Immediately afterwards, the ronin turned his attention to a more valuable commodity - Moyin headphones, which were sold for as much as 650 yuan per earphone at that time. He used the same strategy he used to buy the T-shirt, and he still got his refund as smoothly as his peers.
This undoubtedly gave Ronin great self-confidence and forward momentum, so he resold these 8 magic earphones at a relatively low price, and made a huge profit.
In this way, the ronin went farther and farther on the road of fighting counterfeiting. As a result of his outstanding performance, he quickly won the position of the leader of a large anti-counterfeiting group with more than 500 members.
Since then, he has unreservedly passed on his experience in the anti-counterfeiting process to other anti-counterfeiters in the group, and has received a lot of praise.
Xiao Chen, a young talent full of entrepreneurial passion and belief, lives in the beautiful coastal city of Huzhou City, Zhejiang Province. In order to realize his great dream, Xiao Chen, who is unswerving, decided to open a local micro-online store, specializing in high-quality customized sales of various forms of high-end chairs.
Although Xiao Chen's career was not as prosperous as he imagined at the beginning, with his unique passion for products and his down-to-earth, rigorous and meticulous attitude, the e-commerce store has gradually accumulated a large number of loyal and stable loyal customers.
For every order, Xiao Chen goes all out with the spirit of dedication and dedication, does not relax, adheres to the principle of integrity first, and wins the recognition of more and more consumers through unremitting efforts.
And on a sunny day in October 2021, Xiao Chen unexpectedly received four large orders that excited him, totaling a staggering 100,000 yuan!
In the face of such a huge business opportunity, Xiao Chen did not hesitate to immediately organize employees to work overtime, personally participate in the production process, and work together with everyone to complete the manufacturing task of this batch of high-end chairs.
After several weeks of intense and hectic work, the batch of products was finally successfully completed. Xiao Chen personally delivered three of the orders to the customer, who did not find any problems after careful inspection.
Seeing the satisfied smiles of customers, Xiao Chen's heart was full of a sense of accomplishment and felt that his hard work had finally been duly rewarded.
However, just as Xiao Chen was planning to reward himself for this major success, an unexpected situation suddenly happened - the customers of the four orders actually submitted a return request at the same time! Xiao Chen was immediately shocked, his mood was complicated, and he fell into confusion.
Could it be that there is a serious quality problem with their own products? However, after repeated verification, this batch of goods has absolutely no defects.
What is even more bizarre is that the customer did not raise any doubts at the time of acceptance. Now, they suddenly turned around and claimed that the goods they received were counterfeit and shoddy products.
Xiao Chen never expected that he would encounter malicious fraud and extortion from a group of professional counterfeiters. It turned out that the four sudden big orders were actually manipulated by the same mastermind behind the scenes, and they carefully planned this conspiracy.
This group of fierce anti-counterfeiters can be described as scheming and sharp. The first thing they did was to target Mr. Chen's online store and buy chairs in bulk with a total price of 100,000 RMB, which is enough to make everyone jaw-dropping!
What followed was that they took great pains to complete the receipt and inspection of products in a legal and compliant manner, and although the quality of the goods was impeccable, this was only the tip of the iceberg of their ingenious layout.
As soon as the goods arrived, the anti-counterfeiters immediately launched their carefully planned second step - four orders were simultaneously launched with unjustified return applications in the name of material quality fraud.
Faced with the sudden change, Mr. Chen fell into an embarrassing situation. He knew very well that he was selling genuine chairs, but why did he suffer such an unwarranted disaster? However, it was clear that the anti-counterfeiters saw through Mr. Chen's lack of financial strength to deal with the turmoil, which is why they were able to demand compensation from him so justifiably and conscientiously.
Seeing that the platform mediation could not resolve the dispute, Mr. Chen felt more and more that he was caught in an elaborate conspiracy. Now, he can only seek the help of the platform again, hoping that the impartial appraisal of the authoritative institution can return his innocence.
In fact, this anti-counterfeiting team has a set of rigorous and standardized "anti-counterfeiting processes". As long as the established steps are followed, the probability of successful recovery of losses is quite high.
The entire anti-counterfeiting process can be divided into four crucial stages:
The first step is to pinpoint the target product. Often, counterfeiters will target higher-priced goods, because if they make a successful claim, they will get more lucrative returns.
The second step is to place an order online for the target product, but be careful not to actually pay for it. This is the starting point of the whole process and the key to whether it can be carried out smoothly.
The third step is the core of the entire anti-counterfeiting campaign - trying to extract the words of the merchant so that he will personally admit that the goods sold are fake. Once you have this "ironclad" evidence, all the subsequent work will be relatively easy.
Ronin has shared many so-called "speech" skills in the group, such as through verbal guidance, video forensics and other means, which are endless. However, there is no doubt that the cliché session is extremely difficult and requires the anti-counterfeiter to have deep skills and rich experience.
In the final part, we need to hold the evidence that the merchant cannot deny, apply to the e-commerce platform for a full refund of the purchase price with an extremely firm attitude, and at the same time adhere to the principle of courtesy and courtesy, and resolutely demand the corresponding compensation.
Only after laying a solid foundation in the first three links can we confidently complete the fourth step and truly harvest our rights and dignity!
These four steps may seem simple and straightforward, but in fact they pose a very high challenge to the counterfeiters – they need to have extraordinary courage, determination and deep city.
Otherwise, they are likely to stop halfway and fail to complete their tasks, and Ronin was able to rise quickly and become a leader in the anti-counterfeiting circle, precisely because he deeply understood and mastered the core spirit of this industry.
However, it must be pointed out that the operation mode of the entire "anti-counterfeiting industry chain" has seriously deviated from its original purpose of safeguarding consumer rights and interests.
With the passage of time, profit has gradually replaced rights protection and has become the ultimate goal of anti-counterfeiting.
As a result, some people began to abuse the rules and openly pointed the finger at honest and trustworthy brick-and-mortar merchants, and Ronin's team was not immune.
They do everything they can to provoke disputes, put those merchants who have always adhered to the business philosophy of integrity into a contradictory situation, and even force them to admit that they are selling fake goods, so as to provide so-called "evidence" for their anti-counterfeiting behavior.