The cross-border controversy between Lele tea and Lu Xun: the subtle interweaving of business innovation and cultural respect
Under the neon lights of the city, the interweaving of business innovation and cultural heritage often stages a thought-provoking play. Recently, the cross-border joint activity between Lele Tea and Lu Xun has become a climax in this repertoire, which is like a bombshell, which has sparked widespread discussion and controversy on social media.
Lele Tea, a brand that is unique in the tea industry, has quickly gained a reputation among young people with its unique taste and innovative marketing strategy. On the special occasion of World Book Day, Lele Tea joined hands with Yilin Publishing House to launch a co-branded milk tea called "Smoke Cavity Oolong". This milk tea not only integrates a unique taste, but also cleverly integrates Lu Xun's elements into the packaging design, trying to pay tribute to the literary giant Lu Xun in this innovative way.
However, this cross-border cooperation has not been unanimously praised as expected, but has caused widespread controversy. The portrait of Lu Xun on the cup, the deep eyes and the milk tea in his hand, seem to be having a dialogue with consumers across time and space. But it is this design that makes some netizens feel unhappy, they think that the word "smoke cavity" has a derogatory connotation in Shanghainese, which is far from Lu Xun's literary image. This over-commercialization of cultural symbols has been questioned as disrespectful to Lu Xun and his cultural heritage.
The controversy touches on the delicate relationship between business innovation and cultural respect. In the world of business, innovation is the inexhaustible driving force that drives brands forward. However, when business innovation touches the cultural realm, there is a need to weigh the pros and cons more carefully. Because culture is not just a symbol or form, it carries the history, traditions and values of the nation, and is the concentrated embodiment of the national spirit. In commercial marketing, we should respect the connotation and value of culture, and avoid excessive commercialization or desecration of cultural symbols.
Although the cross-border cooperation between Lele Tea and Lu Xun has achieved some commercial success, it is lacking in cultural respect. They tried to pay tribute to Lu Xun in an innovative way, but neglected to respect and protect Lu Xun's image. This practice may not only arouse consumer disgust, but also cause some damage to Lu Xun's literary image.
However, this should not negate the value of business innovation. In the business field, only continuous innovation can be invincible in the fierce market competition. Therefore, we should encourage the development of business innovation on the basis of respecting culture. At the same time, companies should pay more attention to cultural respect in the process of innovation to avoid unnecessary damage to cultural heritage.
For Lele Tea, this controversy is undoubtedly a profound reflection. They should learn from this and re-examine their own balance between business innovation and cultural respect. In the future, Lele Tea should pay more attention to the respect and protection of culture to avoid similar controversies again. At the same time, they can also actively seek ways to organically integrate with cultural heritage, and integrate cultural elements into products through innovative marketing methods, so as to bring consumers a richer cultural experience.
In short, the cross-border dispute between Lele Tea and Lu Xun provides us with an opportunity to reflect on the relationship between business innovation and cultural respect. We should encourage the development of business innovation on the basis of respecting culture, and at the same time, enterprises should pay more attention to cultural respect and protection in the process of innovation. Only in this way can we achieve a harmonious coexistence of business and culture and promote the prosperity and development of society.