This spring, Fujian hairpin flowers are all over the network, and the beautiful girls have hairpins of all colors, and the flowers are appreciated, and everyone is envious. With the advent of the peony season, Hema Garden brings the art of hairpin flowers to many places, and uses the colorful peony to line the woman's diversity, adding a bit of brightness to various places in early summer.
(Hema also has flowers on the hairpin)
Hairpin flower is a decorative way to insert flowers into a bun or crown hat, which has a profound historical heritage and unique cultural connotation. In Fujian, the history of hairpins can be traced back to the Tang Dynasty, where the ancients intended to use auspicious and beautiful flowers to ward off evil spirits and obtain good luck. At the same time, the hairpin flower also shows the beauty of women, representing the woman's pursuit of beauty and happiness, and the folk spread the good wishes of "hairpin flower in this life, beautiful in the world".
It is understood that the Hema hairpin flower activity will be launched in Beijing, Shanghai, Wuhan, Nanjing, Suzhou and other cities during Mother's Day from May 10th to 12th. During the event, the store will create a "Peony Flourishing" flower display area in the outfield, where consumers can check in on the hairpins on the spot, or they can hand-DIY their own hairpins and headdresses, accompanied by flowers, and share the beauty.
In addition to the hairpin flower activity, Hema Garden will also launch the "To the Amazing Her" Mother's Day offline activity in 19 cities across the country, and launch two new characteristic peonies: the queen of shyness and the choice of mothers for users to choose.
("Mayflower God" peony descends on Hema Garden)
Peony, the "Mayflower God", will be the protagonist of the Hema event. In this year's peony season, Hema launched more than 10 peony flowers, from flower type to color, gorgeous and colorful. Under the strategy of large-scale mass production and targeted planting of Hema Garden, the prices of classic flowers such as Sarah, Double Petal and Yang Fei Bathing have been reduced by 15%-20% compared with last year, while last year's popular but extremely scarce explosive products, such as Sunset Coral and Imperial Performance, have been able to expand production and bloom in stores around the country.
In addition, Hema has also introduced the etched salmon known as the "Hermes of the peony world" along with the sunset coral into the garden, adding a touch of orange and red of "fish" to the color-changing series. It is understood that the multi-headed peony has one branch and three flowers, and a few branches appear to be full of flowers and very distinctive.
(Sunset coral in a flower field)
In the selection of flowers, Hema Garden is at the forefront of the industry with forward-looking perspectives and consumer insights. "Considering the breeding and cultivation of flower seedlings, as well as large-scale mass production, it generally takes 2-3 years for new categories of peony to reach the eyes of consumers, so we need to have an in-depth understanding of consumer needs in advance and predict the aesthetic and fashion trends of the market in order to meet the growing consumer demand for beautiful upgrades. The person in charge of purchasing of Hema Garden said. At the same time, the pursuit and requirements of Hema Garden for new products also support and encourage the continuous innovation and cultivation of new products in Peony Hema Village. After many rounds of screening, the peonies that finally appeared in the garden are all one of the best in a hundred.
This year's peony season, Hema Garden will also launch a "koi" bouquet in Shanghai, containing a variety of newly cultivated flowers, and you can experience 2-3 scarce varieties at the same time by purchasing a bouquet.