Dahe Daily Yu video reporter Zhang Look
Mother's Day is celebrated on the second Sunday of May every year, and this year's May 12 marks Mother's Day and Nurses' Day. On the 10th and 11th, Dahe Daily Yu video reporters visited a number of flower shops, flower markets and cake shops in the city, and found that many citizens had begun to buy gifts in advance to express their respect and love for "angel love" and "mother's affection".
In the Chen Qi Flower Zhengbian Road store, the bouquets and flower baskets of the purple and red are competing for beauty, and the sales of traditional Mother's Day flowers such as carnations, roses, and lilies continue to rise. Some auspicious and characteristic flowers are also favored. For example, the bellflower that represents loyalty and trust, and the sunflower, which represents hope and warmth, have also become popular flowers that consumers frequently "order". In May, when a large number of peonies were on the market, peony was also favored by people because of the full atmosphere of the flowers, the soft color of the flowers, and the graceful and luxurious texture.
"Mom likes flower arrangement, so I'm going to buy three scattered flowers for her to give to her, so that she can play freely." After carefully selecting a handful of rich red peony, Ms. Wang, a citizen, set her sights on a large vat of champagne roses. She told reporters that every year on Mother's Day, she would send flowers to her mother, "It has become a routine, and this year is no exception." Women, no matter what age they are, are always incapable of resisting beautiful things. I hope our days are as bright as flowers. ”
Merchants in the market have said that in order to welcome Mother's Day and Nurses' Day, they began to stock up more than half a month in advance, and increased the introduction of new varieties to meet the needs of different consumers. "It's really busy these days, there are more online and offline orders, and Mother's Day bouquets account for a larger proportion of holiday orders." A florist who was rushing to catch an order told reporters.
"Judging from the stock situation and the reaction of the consumer market, the sales of fresh cut flowers are relatively hot, and the overall supply and sales volume have increased by about 2%. From the price point of view, the price of all kinds of flowers and flowers has risen slightly. Wang Nan, the manager of the four-layer flower area, told reporters that taking the "sales crown" carnation as an example, the price of pink carnations (20 branches) is 50-60 yuan per bundle according to different varieties, and the price of red carnations is about 40 yuan per bundle. The overall price of carnations is higher than that of roses. Good quality pink roses are more than 40 yuan per bundle, and the price of roses of other colors is more than 30 yuan per bundle, "this peony is out of the circle, and the price of peony per bundle before the festival is between 20 and 30 yuan, and the price has risen to about 40 yuan these days." ”
In addition, according to merchants, the number of flower purchase orders from companies and other institutions has decreased compared with previous years, and this year's institutional orders are mostly single-branch carnations or single roses.
"The unit price of individual customers is concentrated between 80-130 yuan." Wang Nan said that in addition, the purchase of loose flowers has become a new trend, "many young ladies choose to buy fresh cut flowers directly to give away, which is more economical." Men tend to choose more traditional and ceremonial bouquets and baskets. ”
In addition to brick-and-mortar stores, online platforms have also become an important channel for the public to purchase Mother's Day gifts. The reporter learned that a number of e-commerce platforms have launched special pages for Mother's Day to attract consumers to place orders through preferential activities and limited-time rush purchases. In addition, some social platforms have also launched Mother's Day gift recommendation campaigns to provide citizens with more choices.
"It's a big deal! The shop mates stayed up all night making bouquets, and I was so tired that I was grumpy. In a flower shop on Dongming Road in Jinshui District, the person in charge who was leading more than a dozen employees to be busy told reporters in a dumb voice. According to the reporter's understanding, the price of the Mother's Day bouquet on a certain platform is 40 yuan to 150 yuan, and it is more favorable after superimposing the platform coupons.
At the same time, the festive cakes launched by major brands also ushered in a sales peak. The reporter visited Qianji, Lanta, Kaginuo, Fujingyuan and other stores in the urban area, and found that these brands have launched Mother's Day-themed cakes. The price of 4-inch sharing cakes is mostly between 39 yuan and 59 yuan, which is deeply loved by consumers.
Source: Dahe Daily Yu Video Editor: Yu Xin