According to the latest industry comprehensive sales data, in March 2024, Fengshen Haohan's monthly retail sales will be 3,014 units. Compared with the previous month, Fengshen Haohan's monthly retail sales fell by 12.71%. This means that in March 2024, Fengshen Haohan's monthly retail sales will show a downward trend against the trend.
The god of the wind
According to the data released by the China Passenger Car Association, in March 2024, the retail sales of domestic passenger cars increased by more than 50% month-on-month, showing a trend of rapid growth.
Obviously, in March 2024, compared with the overall performance of domestic passenger cars, Fengshen Haohan's sales performance is indeed weaker.
It should be said that this is somewhat confusing. You must know that as a blockbuster model created by Dongfeng Fengshen, after the launch of Fengshen Haohan in the domestic auto market, the overall sales performance is still not lacking in highlights.
The god of the wind
According to the industry's comprehensive sales data, at the beginning of the listing, Haohan's monthly retail sales were able to continuously stabilize at more than 4,000 units. For example, in November and December 2023, Fengshen Haohan's monthly retail sales will be 4,012 and 4,215 units respectively.
It is particularly worth noting that in January 2024, while the domestic auto market as a whole showed a month-on-month decline, Fengshen Haohan's monthly retail sales also continued to show an upward trend.
According to the industry's comprehensive sales data, in January 2024, Fengshen Haohan's monthly retail sales will be 5,003 units. Compared with last month, Haohan's monthly retail sales increased by 18.69%, an increase of almost 2%.
The god of the wind
It should be said that it is not easy to obtain this achievement. After all, in January 2024, the sales of most domestic car brands or models showed a downward trend.
Even the month-on-month decline in sales of some models is still relatively high. It should be said that purely from the perspective of sales performance, Haohan was relatively successful at the beginning of its listing. At least, it seems to me that way.
In February 2024, Haohan's monthly retail sales did not continue to rise, showing a certain decline. According to the industry's comprehensive sales data, in February 2024, Fengshen Haohan's monthly retail sales will be 3,453 units.
The god of the wind
Compared with last month, Fengshen Haohan's monthly retail sales fell by 30.98%. It should be said that this month-on-month decline is still relatively high.
I think, though, that's understandable. You must know that in February 2024, the domestic auto market will be affected by many factors such as the Spring Festival holiday, and the overall sales decline will be very serious.
It can be said that compared with the overall performance of the industry in the same period, the performance of Fengshen Haohan is even stronger. It's just a pity that in March 2024, the sales of this model, which has performed well after its launch, have shown a contrarian decline.
The god of the wind
This, I have to say, is more confusing. Perhaps, it is the intensification of competition in the domestic auto market that has caused the sales of this model to fluctuate to a certain extent.
So, does this mean that Fengshen Haohan has suffered a heavy setback in the domestic auto market?
Cheyu World believes that in terms of the current market performance, it cannot be said yet. After all, the decline in retail sales in a single month is only a short-term decline, not a continuous decline.
The god of the wind
In my opinion, in the case of fierce market competition and even more turbulent changes, the sales of a model can be regarded as a relatively normal market fluctuation if it rises or declines in the short term.
The same is true for the wind god Haohan. Moreover, I think that in terms of model product power, there are still many highlights in the performance of Fengshen Haohan.
For example, the Haohan DH-i is the first model built on Dongfeng Group's DSMA 2.0 platform, equipped with a Mach power 1.5T hybrid engine.
The god of the wind
It is mated to a 4-speed DHT series-parallel gearbox. Compared with the common multi-gear hybrid system, there is an additional planetary gear mechanism, which has a wider torque output and more delicate power control.
I think that with the improvement of awareness, Fengshen Haohan should have better sales performance and market development prospects in the domestic auto market.
Of course, it should be pointed out that the current competition in the domestic market is too fierce, which may also continue to put some pressure on Haohan's sales performance.
The god of the wind
However, we believe that the Dongfeng Fengshen brand has enough awareness of this and should have enough response plans to ensure that Fengshen Haohan can achieve better development prospects.
Finally, the sales data of the models involved in this article are derived from the comprehensive sales data of the industry released by the third-party platform, and the data description of the third-party platform shows that it is displayed in strict accordance with the corresponding relationship between the sales volume and the platform announced by the Automobile Dealers Association and the manufacturer, with an accuracy rate of more than 99%, which is for reference only.
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This article is the original article of the Cheyu World Operation Department, the total No. 11022, some of the pictures are from the Internet, and the data and related materials from the marked sources are cited. Cheyu World Original All Rights Reserved, infringement must be investigated.