Nowadays, the electric vehicle market is showing a rapid development trend, and most of the major car companies have launched electric vehicles, hoping to take the lead in the electric vehicle market, so as to be able to gain competitive pressure. Ford has also launched an electric horse in the domestic car market, but, unfortunately, the sales performance of the electric horse in the domestic car market can almost be called "no one cares".
Ford Electric Horse
According to the industry's comprehensive sales data, from January to March 2024, the cumulative retail sales of Ford Electric Horse in the Chinese auto market are only 124 units, and the average monthly retail sales are about 41 units.
Among them, in March 2024, the monthly retail sales of Ford Electric Horse in the domestic auto market will be 23 units. Compared with the previous month, sales fell by 48.88%, almost half.
Moreover, it is worth noting that after entering 2024, from January to March, the monthly retail sales of Ford Electric Horse have been showing a month-on-month trend.
Ford Electric Horse
As a comparison, in January and February 2024, the monthly retail sales of Ford Electric Horse were 56 and 45 units, respectively, and the overall performance was not optimistic.
Obviously, after entering 2024, the monthly retail sales scale of Ford Electric Horse will always be below 100 units. That's not a positive sign for any model.
It is particularly noteworthy that the sluggish monthly retail sales of Ford Electric Horse in the Chinese auto market is not a matter of a short period of a few months, but a long-term and sustainable thing.
Ford Electric Horse
According to the industry's comprehensive sales data, starting from February 2023, the monthly retail sales of Ford Electric Horse in the domestic auto market have been below 350 units.
Among them, in some months, the monthly retail sales of Ford Electric Horse are even less than 100 units. It should be said that the reason why the sales of Ford electric horses continue to be sluggish should be due to the influence of many factors.
On the one hand, most of the domestic joint venture brands in the electric vehicle market are facing certain market difficulties. As we all know, although China's electric vehicle market is developing rapidly, this is mainly due to the strong performance of its own brand electric vehicles.
Ford Electric Horse
Compared with the strong performance of self-owned brand electric vehicles, most of the joint venture brands are facing market breakthroughs in the electric vehicle market. There is a big gap between the market penetration rate and autonomous electric vehicles.
Therefore, the sales of Ford Electric Horse in the Chinese auto market continue to be sluggish and need to break through, which can be regarded as a microcosm of the joint venture brand in the electric vehicle market.
On the other hand, the fierce competition in the domestic electric vehicle market may also be an important reason why it is difficult for Ford Electric Horse to break through. In particular, after entering 2024, the competition between the domestic electric vehicle market is becoming more and more fierce.
Ford Electric Horse
To add insult to injury, in the electric vehicle market, many domestic auto brands are still offering good incentives for car purchases, which makes the competition in the auto market more intense.
In this case, many domestic new energy vehicle brands, including Ford Electric Horse, are facing great competitive pressure, resulting in poor sales.
The third aspect is to find the reason from the Ford electric horse itself. In today's Chinese auto market, Ford's performance is not the same as it was a few years ago.
Ford Electric Horse
Whether it is market sales or brand image, Ford's performance cannot be compared with the past. However, when buying a car, domestic users either pay attention to brand image and reputation, or pay attention to novelty.
In this case, it is understandable that the sales of Ford Electric Horse in the domestic car market have not improved much. It can be expected that with the intensification of competition in the domestic automobile market, Ford Electric Horse may face a more severe competitive situation.
In this way, how to survive in the fierce market competition and stand out is a problem that has to be considered. In fact, in my opinion, the current sales performance of Ford electric horses is somewhat regrettable.
Ford Electric Horse
You must know that regardless of the consideration of brand influence or premium ability, Ford Electric Horse is still worthy of recognition in terms of product power.
In my opinion, the current market performance of Ford Electric Horse is somewhat incommensurate with its product strength. I have to say that this is somewhat regrettable.
Here, we hope that Changan Ford can find practical and effective measures to save the market performance of Ford Electric Horse. However, it is true that this is not an easy task.
Finally, the sales data of the models involved in this article are derived from the comprehensive sales data of the industry released by the third-party platform, and the data description of the third-party platform shows that it is displayed in strict accordance with the corresponding relationship between the sales volume and the platform announced by the Automobile Dealers Association and the manufacturer, with an accuracy rate of more than 99%, which is for reference only.
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This article is the original article of the Cheyu World Operation Department, the total No. 11023, some of the pictures are from the Internet, and the data and related materials from the marked sources are all cited. Cheyu World Original All Rights Reserved, infringement must be investigated.