As we all know, the Great Wall, which has been focusing on SUVs, has achieved the Haval H6, which has set a monthly sales volume of 80,000 units. Since then, although there are Changan CS75, Geely Boyue, Chery Tiggo, etc., all in the SUV market, especially in the compact SUV market, a share of the pie, although the sales of Haval H6 are gradually decreasing, however, it has not directly shaken its market position, but BYD's Song and Song PLUS, up and down, almost make Haval H6 and other models that do not change the soup, all paralyzed, and there is no hope of survival.
It seems that BYD has hurt the Great Wall. Moreover, the facts are also there, and it is true that BYD has grabbed the market share of the Great Wall. However, everyone makes cars, as long as the country gives the qualification to make cars, they all have the capital to make cars, you can't rob others, then you have to be willing to gamble and lose.
The Great Wall is dissatisfied with all kinds of resentment, in fact, even this hatred is used in the wrong direction.
As a result, there are various legends about the Great Wall and BYD.
It seems that the Great Wall has been very proud lately.
On April 24, 2024, Great Wall Motor just released its first quarterly report, which showed that the operating income in the first quarter was 42.86 billion yuan, a year-on-year increase of 47.6%, and the net profit was 3.228 billion yuan, a year-on-year increase of 1752.55%. Isn't this net profit, which increased by 17.52 times, very against the sky?
In the first quarter, the Haval brand sold 157889 units, a year-on-year increase of 25.53%, the Wei brand sold 9,608 units, a year-on-year increase of 182.34%, the tank SUV sold 49,184 units, a year-on-year increase of 103.16%, the Ora brand sold 15,029 units, and the Great Wall pickup truck sold 43,495 units.
From its first-quarter financial report and sales volume, it can be judged that: first, the Great Wall's overseas sales investment has increased, and the sales volume has also increased; second, it is still the leading role of fuel vehicles, and in terms of new energy, it is basically lagging behind the mainstream car companies, and there is no possibility of catching up in a short period of time; third, the profit of a single car is growing, such as the sales of more expensive tank series accounted for a year-on-year increase of 6.8%, indicating that the Great Wall's "high-end" strategy has worked.
But what is particularly terrible is that, first, the reason why China's automobile industry is changing its life in China in the world is of course by virtue of the new energy track, and the Great Wall has no bright spots in new energy. Second, a number of off-road models are coming in a square line, and many of them are plug-in pure electric models. Equation Leopard, Exploration, etc., the square box is now popular, and the segment of hard-core off-road is also booming. Can the Great Wall still withstand the loss of the off-road market?
Similarly, the pickup truck market, which has always been known as a cash cow in the Great Wall, has also been noticed by various companies. There is no way, now that the company has become bigger, it has developed various market segments. On April 23, the Geely Radar Horizon released did not even say who was competing with anyone in China, but said that it was targeting the Tesla Cybertruck. To say this is just to be ambitious, and the market at the doorstep is the first piece to be captured.
Great Wall has always pursued a focus strategy, simply put, focusing on a certain market segment and going on regardless of it. This result is a bit of a gambling element, gambling to become a billionaire, gambling to lose the sale of real estate. Moreover, even if it succeeds, it is difficult for a tiger to resist a pack of wolves, and when everyone wants to come to this market, what do you gamble on? Such a focus has no cost advantage, and it is simply impossible to resist the attack of others.
Needless to say, BYD, as long as every car company attacks these market segments, the Great Wall will not be able to stop it. What's more, BYD has always been operating vertically, except for the glass that is Fuyao, there is no part of the whole car that is not its own. Moreover, people's various Foday business divisions are independently accounted for and supplied to the outside world, and even the Great Wall also uses BYD's blade batteries. What do you do to pay for it?
It is no wonder that the Great Wall will invest heavily in the development of overseas markets in 2024. However, although overseas is very large, enough for the Great Wall to develop for a few years to collect some silver, BYD is also generating revenue overseas this year! Chery has been the champion of export sales for 20 years! Can you guarantee that you can still have such revenue for many years?
Doesn't the Great Wall know how to develop new energy and has no new energy technology reserves?
Of course not. The Great Wall has always had new energy technology research and development and reserves. It's just that the Great Wall is still the kind of gamble, and I feel that the tuyere of new energy has not yet come, and once the tuyere comes, it is not too late to put in the product. However, time is not coming, and the new energy has exploded so fast that even BYD itself could not imagine that the Great Wall would be able to have suitable products to occupy the market all of a sudden? This time it is considered a gamble to lose, not only tomorrow, but also today's Chinese market.
Therefore, just from this development strategy, the Great Wall is both successful and defeated, and it is really no wonder that BYD! If the characteristics of this kind of sword going sideways do not change, the Great Wall will come very quickly regardless of whether it wins or loses, and it really has nothing to do with others.