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"Milk tea brand Lele Tea uses Lu Xun's image to promote new products".
Cause controversy
April 29th
"@乐乐茶LELECHA" issued an apology statement:
Previously reported:
On April 23, World Book Day, Lele Tea and Yilin Publishing House launched the "Smoke Cavity Oolong" co-branded milk tea to pay tribute to the writer Lu Xun. In addition to the portrait of Lu Xun holding milk tea printed on the body of the cup, "Smoke Cavity Oolong" also launched a booklet, acrylic stand, paper bag, etc. printed with Lu Xun's portrait, and the promotional slogan of the product is "Old Smoke Cavity, New Youth".
Some netizens think that this joint design is very eye-catching and want to try it. Some netizens also questioned, "Does Lu Xun himself know about this joint name?"
In addition, the launch of "smoke cavity oolong" has caused a lot of controversy, and some netizens pointed out that the word "smoke cavity" is disrespectful to Lu Xun.
Source: News Morning Post
According to the news of the global network on the 29th, Mr. Zhou Lingfei, the eldest grandson of Lu Xun and the president of the Lu Xun Cultural Foundation, said that Shanghai Zhu Miaochun Law Firm has issued a lawyer's letter to Lelecha and Jiangsu Yilin Publishing House Co., Ltd. (hereinafter referred to as Jiangsu Yilin).
Lu Xun's family and the Lu Xun Cultural Foundation demanded that Lelecha and Jiangsu Yilin should immediately stop infringing on Lu Xun's portrait rights after receiving the lawyer's letter, and that they should clarify the facts, eliminate the impact, and apologize in the corresponding national media and official WeChat public accounts within 5 days from the date of receipt of the lawyer's letter, and finally contact the lawyer for the corresponding compensation.
On April 29, Lele Tea's official applet showed that the "Smoke Cavity Oolong" can still be purchased normally, but the cup used is the ordinary cup of Lele Tea, not the cup printed with Lu Xun's image.
Source: Lele Tea's official applet
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