On April 29, Lele Tea issued an apology statement for the "joint Lu Xun": Shanghai Chatian Catering Management Co., Ltd. (hereinafter referred to as "Lele Tea") on the occasion of the 29th "World Book Day", used the writer and thinker Mr. Lu Xun and his literature-related peripherals and propaganda in the new product. However, due to poor consideration, the relevant rights and interests of Mr. Lu Xun's portrait right were neglected, Mr. Lu Xun's portrait right was infringed, and Mr. Lu Xun's relatives and Lu Xun Cultural Foundation were also troubled.
On April 24, Lelecha received the lawyer's letter from Shanghai Zhu Miaochun Law Firm to get in touch with the lawyer to apologize, and expressed its willingness to make remedial measures, and began to communicate on April 25 to cancel the relevant new product announcement, and notified the national stores to remove the relevant packaging materials and peripherals, as of the afternoon of April 26, the comprehensive rectification has been completed.
Previously reported
Recently, Lele Tea and Yilin Publishing House jointly launched the "Smoke Cavity Oolong" co-branded milk tea to pay tribute to the writer Lu Xun. In addition to the portrait of Lu Xun holding milk tea printed on the body of the cup, "Smoke Cavity Oolong" also launched a booklet, acrylic stand, paper bag, etc. printed with Lu Xun's portrait, and the promotional slogan of the product is "Old Smoke Cavity, New Youth".
However, after the smoke cavity oolong was launched, it caused some controversy, and it was accused that the word "smoke cavity" was disrespectful to Lu Xun. According to media reports, Hu Baotan, author of the Shanghainese novel "Lane Tang", believes that the term "old smoking gun" sometimes has a somewhat derogatory connotation in Shanghai's daily life. Lele Tea uses Lu Xun and his image, which makes people inevitably think of the meaning of "old smoking gun", after all, everyone has a deep impression of his smoking. The "new youth" should learn and inherit the spirit of Lu Xun, not the "smoke cavity" mentioned by Lele Cha.