The 2024 rim started with a price war, thus revealing the tip of the iceberg of the industry's involution. However, the volume configuration and volume price will always roll to the bottleneck and ceiling, but the volume innovation will not.
At the Beijing Auto Show on April 25, there was a car in the booth of Changan Automobile that was particularly eye-catching, and even attracted many foreign media and professionals to watch and take pictures, it was Changan Qiyuan E07.
This is a medium and large high-end intelligent electric SUV launched by Changan Automobile, and its biggest feature is variability, which can be called China's version of Tesla Cybertruck. Unlock more car use scenarios with the three characteristics of variable shape, variable function, and variable software, which can be called an evolutionary car robot in the automotive circle.
In terms of exterior design, Changan Qiyuan E07 adopts a coupe shape with a large slippery back. The front part adopts Qiyuan's family-style C-shaped headlights, and the central logo area innovatively adopts the design of LCD display, which can achieve more interactive functions and is very futuristic and recognizable. The tail is designed with a ring light strip.
Of course, the design is not the car's biggest attraction, but the biggest reason for its attention is its versatility. At present, there are different types of products such as sedans, SUVs, MPVs, pickup trucks, and RVs in the market. Changan Automobile keenly discovered this pain point, Changan Qiyuan E07 has both the space and passability of an SUV, the handling and comfort of a sedan, and the carrying and expansibility of a pickup truck.
Its car length is more than 5 meters, the width of the car is nearly 2 meters, the wheelbase is more than 3.1 meters, the first sliding rear dome, when the sliding rear dome is opened, the entire trunk becomes a "pickup trunk" in seconds, at this time it can greatly increase the upper limit of the height of the load, moving, camping and other large items can be done in one car.
In addition, after the trunk is fully opened to form an open-air space, the partition behind the second-row seats can also be raised to separate people and goods, ensuring a comfortable and quiet space in the cockpit. The folded partition and flat seats can open up the front and rear cabins to form a large flat space.
What's more interesting is that the rear is also designed as an electric swing tailgate, which can be opened to extend the space and increase the usable area of the rear cabin, and can also be connected to the reclining second-row seats to form an oversized double bed.
In short, Chang'an Qiyuan E07 has strong spatial scalability, and can form a spatial pattern of "one room", "one hall" and "one terrace" through various forms of changes. In terms of function, it also takes into account the versatility of sedans, SUVs, and pickup trucks.
In addition to the variability of the physical space, it is also flexible in terms of intelligence. Users can redesign the module functions on the smart large screen according to their own car habits, flexibly combine door and window opening and closing, seats, air conditioning and other functions, and customize the exclusive car machine. In addition, the voice can also be customized, such as asking the E07 to open the trunk when you get out of the car, and reminding you to take the items in the trunk and other intimate details.
The special feature of Changan Qiyuan E07 is that it realizes the digital twin of automotive products. As an official exclusive APP, Topspace is like a "parallel world" of your car, where all the information you see is based on the "digital twin" technology to project everything in your car in the virtual world and run synchronously. Here, software programming program sharing will also be implemented. For example, if user A independently programs a set of lantern language programs, after sharing, other users can directly download and use them. In addition, "buy-sell-use-repair" can also be done here.
In terms of power, the new car will have two-wheel drive and four-wheel drive versions to choose from, with the maximum power of the two-wheel drive model being 252kW, and the front and rear motors of the four-wheel drive model being 188/252kW respectively, with a maximum power of up to 440kW, and is equipped with a ternary lithium battery for the Golden Bell Jar. It will be available in two power combinations: extended range and pure electric.
Write at the end
In the face of the challenges of increasing competition, new energy vehicle companies are also embracing their own opportunities. In the process of product launch, how to adapt to the diversified consumer needs of technology, intelligence, luxury, and design in the current consumer context, Changan Automobile gave the answer that innovation is the only way out. Taking solving the pain points of the car as the starting point of the design, insisting on technical guidance and foresight, there is no fear of involution.