Seven high-quality routes of Minhang Citywalk were released, cutting-edge brands in Minhang District were commended, and Minhang District was launched to promote the creation of a national demonstration smart business district......
The 2024 Minhang "Five-Five Shopping Festival" kicked off on April 30 in Libo Jiufang, Meilong Town.
The shopping festival will last for two months, with "1+4+14+X" as the activity framework, focusing on the four theme activities of "Big Hi Shopping", "Happy Food", "Fun Hi Tour" and "Hot Hi Competition", fully tapping the resource advantages of Minhang shopping, culture, tourism, sports, exhibitions, etc., and presenting Minhang residents with an all-round immersive consumption experience of eating, drinking, playing, playing, shopping, traveling, racing and exhibition.
At the event site, 14 streets and towns in Minhang District and the representative enterprise brands recommended by Hongqiao Pinhui jointly launched the "Longmen Array" of Minhang good things. At the same time, the "Longmen Array" also joined hands with the Civil Affairs Bureau for the first time to promote the elderly care institutions in Minhang District and help develop the "silver economy".
The Minhang Citywalk boutique route was released at the opening ceremony of the shopping festival, including 7 routes including Minhang District's characteristic business district, history and humanities, Chinese and foreign culture, trendy play technology, cultural and creative arts, natural scenery, and science and technology innovation study tours.
At the opening ceremony, Minhang District officially launched the establishment of a national demonstration smart business district.
At the same time, ten brands, including Caizhiji, Mardi Mercredi (Mandoya), Old Lady Sita, Chading Family, Dreame Technology, Mao Xingxing FURFURLAD, Yingqu Technology, Otsuka Food, Taimo, and Molong, won the new brand in Minhang District.
As the first successful project in Shanghai to transform sporadic industrial land, the opening ceremony of the shopping festival is now an industry-city integration complex covering cultural and creative parks, Grade A office buildings, single-family garden headquarters office buildings, blocks, centralized commercial, rental housing and other related formats, which will carry the memory of the times and the mission of urban renewal at the same time. Officially opened on the opening day of the shopping festival, Libo Jiufang will bring consumers a car life festival where brands such as BYD, Xpeng, Lexus, GAC, and Jeep gather, as well as a variety of activities such as band performances, children's performances, cute pet carnivals, and open-air movies.
Ke Xiaolin, deputy head of Minhang District, said in his opening speech at the shopping festival that Minhang District insists on putting the stability and expansion of consumption in a prominent and important position, accelerating the cultivation and expansion of new formats, new scenarios and new models of consumption, and the three indicators of consumption, commerce and for-profit service industry have grown steadily.
Ke Xiaolin revealed that in 2023, the total merchandise sales of Minhang will reach 743 billion yuan, an increase of 3.1%, the total retail sales of consumer goods will reach 198.3 billion yuan, an increase of 7.5%, and the revenue of for-profit service industries above the designated size will reach 246.3 billion yuan, an increase of 2.3%, showing strong consumption resilience and actively contributing to the construction of Shanghai as an international consumption center city.
This year's Minhang Shopping Festival conforms to the needs of commercial enterprises and consumers, continuously develops digital consumption, green consumption, healthy consumption, and new consumption, actively cultivates new brands, new models, new landmarks, and new moving lines, deeply integrates "Made in Minhang" and "Minhang Good Things", strengthens the linkage of business, tourism, culture, and sports exhibitions, fully excavates the advantages of various resources, and creates a carnival of urban consumption experience, so as to maximize the benefits and discounts for consumers, and realize "popularity gathering, atmosphere is strong, routes are up, and consumption is hot".
This year's Minhang "Five-Year Shopping Festival" theme activities can be described as wonderful, including Shanghai International Coffee Culture Festival, Shanghai Silk Road Cloud E-commerce Festival, the 4th Auto Shopping Festival Minhang Special Session and other key municipal activities, and will also hold the "This is the Singer" audition, which will be broadcast in conjunction with "CCTV" and "Jiajia Cartoon Satellite TV" network stations, fully carry forward the singing art and culture, and create a leading music festival in China; The paddleboard invitational competition will invite famous rafting kayaking champions, which will attract more than 400 kayaking and paddleboard enthusiasts from all over the Yangtze River Delta to participate.