At this time, the last line of defense of Japanese cars has been completely penetrated!
According to the data of the China Passenger Car Association, from April 1 to 14, 2024, the penetration rate of new energy vehicles in China reached a staggering 50.39%.
In other words, more than half of the people have abandoned fuel vehicles and embraced new energy vehicles.
We originally planned to achieve the 50% goal by 2035, but we didn't expect to achieve it 10 years ahead of schedule.
It is conceivable how rapid the development of China's new energy vehicles is, so fast that Japanese fuel vehicles have lost their fighting spirit.
China's new energy penetration rate
At one time, Japanese cars were very popular in China.
According to the data, in 2008, the market share of Japanese cars in China reached 30.79%, and for every three cars sold in the Chinese market, one was made in Japan.
Dig deeper into the reasons, the most important thing is that the price of Japanese cars is fair, the fuel consumption is low, it is not easy to break, the maintenance is cheap, and the use is also fuel-efficient.
However, with the rise of domestic new energy vehicles, the "glory days" of Japanese cars are gone.
In 2022, the market share of Japanese cars in China is only 17.8%, and there is not a single Japanese car for every five cars sold.
In 2024, the situation will become more serious, and the Japanese Ryota Motors will have a major collapse in China.
In March, Honda sold 60,400 units in China, a 51% year-on-year plunge. GAC Toyota's sales were only 55,300 units, down 32% year-on-year.
Toyota, as the big brother of the Japanese system, is still like this, as for Nissan, how good can it be, it is estimated that he has already cried and fainted in the toilet.
Roughly calculated, in the whole of March, the Japanese Sanjie sold a total of about 169,000 units in China.
On the other hand, BYD, as the leader of domestic new energy vehicles, sold 301631 units in the same period, a year-on-year increase of 50%.
The layout of Japanese automobile companies in the field of new energy is relatively lagging behind, and the speed of upgrading is not as good as that of domestic competitors.
Under the impact of BYD, it is natural that the living space of Japanese cars in China is rapidly squeezed.
It is no exaggeration to say that Japanese cars, which were once "far ahead" in the Chinese market, are now standing on the edge of the cliff.
Japanese car companies can't compare to us, but they don't admit defeat, so they want to use price reductions to attract Chinese consumers to buy.
For example, the Lexus ES200, which had to queue up for a price increase of 350,000 back then, is now only 260,000, and it is the kind of landing price.
However, in the context of the crazy involution of domestic new energy vehicles, Japanese cars have no chance at all.
What made Japanese cars collapse even more was that BYD, the last line of defense against their price cuts, came to a wave of complete breakdown!
Japanese cars are reducing prices, and BYD is also reducing prices, and it is also reducing prices and increasing allocation, so how do the Japanese play?
For example, the Qin Plus Glory Edition directly lifted the 100,000-priced table, and then successively launched the Glory Edition of a number of plug-in models, and the price was further reduced.
Other domestic new energy vehicle companies, seeing that the big brother is like this, have also joined the team of price cuts.
According to incomplete statistics, the price reduction has affected more than 30 car brands and more than 100 models. From the high-end to the low-end, it has achieved a comprehensive transcendence of Japanese cars.
Just ask if the domestic incense is fragrant? It's not too fragrant.
It can be said that Japanese cars have no advantage at all in this battle for the new energy market, and the fiasco is doomed.
By the way, Toyota previously said that the leather seats and leather steering wheel were its "killer features" at the press conference of the newly configured Asian Dragon Selected Edition.
It's really funny to the extreme, don't you know that domestic new energy vehicle companies have begun to roll refrigerators and color TV recliners?
According to the latest news, Nissan plans to reduce production capacity by up to 30%, while Honda plans to reduce production by 20%, Toyota also plans to reduce production and lay off employees, and Mazda also plans to reduce production to cope with the impact of declining sales.
Nowadays, most people's concept has changed to the point of voting for new energy with real money, after all, who doesn't like to buy better for the same small money?
Therefore, it is almost impossible for Japanese cars to return to the top, and the general trend has gone in the past two years.
Advantages of domestic new energy vehicles
According to the data, China's new energy vehicles have maintained a booming momentum of production and sales, ranking first in the world for 9 consecutive years.
In 2023, the production and sales of new energy vehicles in mainland China will reach 9.587 million units and 9.495 million units, respectively, an increase of 35.8% and 37.9% year-on-year.
In the same year, the mainland exported a total of 5.22 million vehicles, a year-on-year increase of 57.4%;
One out of every three vehicles exported was an electric passenger vehicle, with exports of 1.773 million units, up 67.1%.
Why are domestic new energy vehicles so powerful?
The key is that it is very cost-effective, and behind this is the strong support of the whole industry chain advantage.
From upstream lithium resource development to battery manufacturing to vehicle production, China occupies the vast majority of the market share, and all parts of new energy vehicles are domestically produced.
For example, in the field of batteries, CATL and BYD are the two giants in batteries.
In particular, CATL is beating the world, eating 50% of the world's market share, and is the strongest battery manufacturer in mankind.
As of October 2023, the total cumulative output of power and energy storage batteries in China is 533.7GWh, a year-on-year increase of 44.9%, of which power battery production accounts for about 92.1%.
As for autonomous driving, whether it is a lidar-based solution or a vision-based technology, China is at the world's leading level.
By the way, at present, the world's largest source of new energy vehicle technology is also China, with the number of related patent applications accounting for 41.20% of the world's total, and Japan (18.5%), which ranks second.
According to the relevant statistics made by the Japanese patent research company Patent Result, Tesla has applied for a total of 836 patents from 2003 to 2022, while BYD has applied for more than 13,000 patents during the same period.
Let's see, how big the gap is.
Through large-scale production and supply chain optimization, China's NEV companies are able to effectively control costs and provide cost-effective products to consumers at home and abroad.
This is like a snowball, getting bigger and bigger, and you can proudly say in the world that China's new energy vehicles are far ahead.
Japanese cars have no choice but to watch us develop rapidly and throw them farther and farther away.
end
The wheels of the times are turning faster than you think, and the world is no longer the same.
In today's world, there is no room for respite, and there is no time for hesitation at all.
At present, the penetration rate of domestic new energy vehicles is more than 50%, and at this pace, it may not take long to reach 60%, 80%, or even 100%.
At that time, let alone Japanese cars, I am afraid that there will only be one car on the market, and that is the Chinese car.