When all kinds of creative marketing are gradually routined, how should brands seek an effective upward path and complete the high-energy leap of image and communication? At the beginning of this year, Dawang Coconut, who comprehensively refreshed its corporate image, gave everyone a big one: Recently, Dawang Coconut officially announced the linkage with aerospace CNSPACE. As a leader in the plate industry, Dawang Coconut has become the first brand in the plate industry to link aerospace in one fell swoop, which not only attracted the attention of the industry, but also quickly aroused heated discussions among the masses: from plate to aerospace, what to do?
The new "high" degree of plate co-branding?
The two-way rush between Dawang Coconut and Aerospace CNSPACE
From "building a home" to "going to the sky", Dawang Coconut and aerospace have worked hand in hand, and the steps taken during this are not small, but if you think about it carefully, it is the confirmation of the concept of the two coincidence.
Since its establishment more than 20 years ago, Dawang Coconut has always been constantly opening up a new territory of the plate industry with the spirit of innovation, and in recent years, it has repeatedly crossed borders to continue to broaden the boundaries of brand image recognition in the minds of users. Just as Dawang Coconut was also the first plate brand to sign a contract with the national badminton team, daring to think and dare to do has always been the background color of Dawang Coconut's brand development.
After a comprehensive renewal of the brand image at the beginning of the year, Dawang Coconut adheres to the concept of "big dreams and small homes, quality is king" and strides forward, taking it as the brand responsibility to let countless "small families" realize the concept of a healthy and beautiful life, which is exactly the same frequency as the mainland's aerospace industry. From independent research and development to breaking the monopoly of foreign science and technology, the successful launch of Shenzhou 5 has become an unforgettable memory for many Chinese people in their lives. In addition, the "Chang'e" moon landing, the "Tiangong" Range Rover and the evolution of various generations of launchers, the aerospace industry is also developing with high-tech to empower the scientific and technological upgrading of various industries, and gradually feed back the experience of people's livelihood, which has become a topic of discussion that can be felt and known by the public, and has become a confirmation of the country's strength.
Therefore, Dawang Coconut linked aerospace and put forward the communication theme of "big dreams and small homes, more than upward", which is not only a two-way rush of explorers and leaders in the two fields, but also a tribute to the brand's will to China's aerospace. Only in this way can we continue to break through the old limitations, pursue higher excellence, and realize the vision of "big dream" and "small home", which is also the tacit understanding between Dawang coconut and aerospace.
Build a "small home" with a "big dream"?
Dawang Coconut: Build a new home with aerospace standards
Home is the smallest unit of society, and people's perception of the tide of the times is always completed in the real scene of life. From the plate to the aerospace, it contains the brand's expectations for "big dreams and small homes", and also contains the prospect of "extreme far". If aerospace construction is the creation of "starting from the ground and soaring into the sky", then Dawang Coconut is the stage of progress of "improving step by step, one door to the top".
In the name of "master of cabinet door aesthetics", the aerospace standard will be implemented into the process, using very low moisture content solid wood core material, sensory art finish, functional technology PET film and other materials, combined with the profound brand heritage of ingenuity research and development over the years, to empower multi-dimensional consumer groups with high-quality products, and create an ideal home for countless users.
(Solid wood TT door panel)
From the solid wood TT door panel, which is known as the "terminator" of cabinet door deformation, which adopts the double-T polymerization process and breaks through the gravity influence of the height, to the "perfectionist" PET cabinet door panel that applies polymer food medical grade materials to the home and realizes heat and corrosion resistance, Dawang Coconut has started from the practical needs of people's livelihood, and has closely integrated high-quality materials and technology into the daily experience of consumers with the "aerospace" mind of Sumeru mustard seeds.
(PET Cabinet Door Panel)
For Dawang Coconut, "big dream" and "small family" complement each other. A thriving society is made up of countless small families where everything grows, and aerospace hundreds of millions of miles away is also closely related to the people on the land. Therefore, Dawang Coconut took advantage of the situation, on the basis of cooperation with aerospace, to absorb the advantages of aerospace science and technology, and create unique strategic new products, which is precisely guided by the concept of "more than upward". Linkage Aerospace is not only a bold attempt by the brand, but also a voice to set sail for a new field of human settlements.
The cornerstone of "more than upward"?
The quality and aesthetics of Dawang coconut travel
In the decades since the development of domestic modern home furnishings after the reform and opening up, the strong people on each track have taken advantage of the tide of the times to move forward, each with its own ups and downs.
Dawang Coconut has moved steadily from taking root in the "small family" to breaking through the clouds and breaking out of the circle in one fell swoop, which seems to be a step of "flying sky", but in fact it has been 25 years. From the first store at the time of entrepreneurship to 3000+ stores all over the country, and then to the improvement of the digital intelligence supply chain, the transformation and upgrading from a single door cabinet to a large home layout has been achieved layer by layer, and the quality of the new has been improved step by step, laying the brand aesthetics of Dawang coconut quality as the king.
"Big dreams and small homes, more than upward" is a new insight of Dawang Coconut in the quality and aesthetics of the journey. With the momentum of space cooperation, we can see the road to the great cause, and the queue of space powers also started with a technological breakthrough, the trajectory of a satellite, and the launch of a space capsule. From the 25th year to the next 25 years, Dawang Ye has found a new starting point for himself: in order to achieve a higher vision, he needs to seek higher. This linkage with aerospace CNSPACE will become a new milestone in the development process of Dawang Coconut, and will also become a new symbol in the quality and aesthetic scale of its pursuit.