"Those who win MPVs win the world", this is true. Aside from BBA, but looking at the MPV image of Toyota Alpha and Buick GL8, many people may not have much perception of which models are positioned as high-end, but these two models are almost unknown to everyone.
Of course, the stars are changing, the sun rises and the moon sets, and there are not many people who come from behind, and the Denza D9 is quite rare to suppress the older generation of ace MPVs in the high-end market. The following reasons can be proved why DENZA D9 stands out and its status is difficult to shake.
Sales that are hard to shake
To prove whether a model's status can be shaken, we must first look at sales. The Denza D9, which was launched in August 2022, has monthly sales of nearly 10,000 units in less than half a year, and at that time, Buick GL8, Toyota Sena, and Honda Odyssey still occupy the right to speak, and they don't pay much attention to this latecomer - Subsequently, the monthly sales of Denza D9 have been maintained at more than 10,000 units.
The hard-to-shake sales figures directly prove that DENZA D9 has a solid and stable market position. One thing to know is that the MPV category is essentially different from sedans and SUVs, the reason is that MPV is not only IKEA, but also needs more business, this kind of customers are not highly sensitive to price, they still value the strength of the product, "cost performance" is not in their dictionary, it is unrealistic to rely on cost performance to create explosive models.
In fact, since the beginning of this year, the popularity of MPV can be said to have risen to the highest level in history, with Xpeng X9 in front of and ideal MEGA in the rear, all of which want to come to this market segment to get a piece of the pie. However, no matter how many new models pour in, even the old models have been remodeled, they cannot shake the status of the Denza D9.
Of course, in the context of the impact of the price war and the decline in costs, the DENZA D9 has also launched the 2024 model, giving more sincerity. According to the data, from April 8 to April 14, the weekly sales of Denza D9 exceeded 2,000 units, achieving a "V" recovery, once again extinguishing the hope of competitors to spy on its first place.
Brand advantage, technology empowerment
Many people say that high sales do not represent the strength of a model, because in their opinion, relying on cost performance to win the market belongs to "not talking about martial arts", and no one can be convinced.
As mentioned earlier, MPV is different from sedans and SUVs, and the cost performance can obtain short-term benefits, and the pursuit of price-quality ratio is the way out for the long-term development of MPV. In this regard, DENZA D9 will certainly convince people with its brand advantages and technical advantages.
Needless to say, the brand gene of DENZA was originally established and built by Mercedes-Benz and BYD, but after Mercedes-Benz's equity decreased, BYD occupied a completely dominant position. Thanks to Mercedes-Benz's century-old brand image and BYD's industry-leading technology empowerment, DENZA has not only gradually deepened its high-end and luxury image, but also rapidly increased its market share.
It can be said that under the leadership of BYD, DENZA has become a mainstream high-end independent brand, which is both high-end and BYD, and naturally in this brand, we have easier access to advanced and excellent new energy vehicle technology.
It is worth mentioning that one of the main reasons why the DENZA D9 is difficult to shake is that it is equipped with a blade battery, which is the so-called "safety is the greatest luxury", and to a certain extent, the blade battery supports the brand power of DENZA.
Of course, we can't ignore the other advantages of the DENZA D9. The body height of 1920mm makes the head space in the car more spacious, the layout of the 7-seat maximizes to meet the needs of the car, and the four-seat Chuangling version gives the meaning of luxury, according to different needs, it can be home and administrative, different positioning provides a different front face, and the design of the square domineering and trendy is hitting the aesthetics of the Chinese people.
Performance, too, needs to be mentioned. The DM-i version has a maximum horsepower of 407 hp and a peak torque of 681 Nm, while the EV version has a maximum horsepower of 374 hp and a peak torque of 470 Nm, and the fastest acceleration to 100 kilometers takes only 6.9 seconds.
In the era of fuel vehicles, we can find that some of the car brands that can not only sell well but also leave a feeling on people are car brands that control the core technology, BBA needless to say, Toyota, Volkswagen and other global head car companies are also typical representatives; in the era of new energy vehicles, it can be said that BYD is the only one in China that can control the core technology and have excellent market performance, and Denza is BYD's car brand for the high-end market, so it is naturally easier to get the trust of consumers.
MPVs can't be strong on the outside and dry on the middle
It is no exaggeration to say that the DENZA D9 does not belong to the old MPV model, but it can become famous in a fight and not be pulled down in the increasingly hot environment, which can be a typical demonstration for other car companies that want to build MPV models.
To briefly list the independent brands, the competing models of the DENZA D9 include the Wei brand Gaoshan, VOYAH Dreamer, Xpeng X9, and Li MEGA. Among them, the VOYAH Dreamer and Xpeng X9 performed the best, but a query of information can find that the VOYAH Dreamer has undergone a facelift in 2023, and the cost performance has been greatly improved, so the sales have been boosted a lot; Xpeng X9 is a new flagship model launched after the Xpeng G9, after the painful period of the G9 downturn, X9 resolutely took the cost-effective route, and the current monthly sales are around 2000 units, which is quite good.
It can be found that whether it is the Dreamer or the X9, although the sales are good, they are overly dependent on cost performance. This is understandable, after all, the price of MPV is much higher than that of sedans and SUVs of the same level, and the audience range of MPV is small, so many car companies do not dare to take a big step forward when launching this type of model, after all, if the price is too high, but the sales are not good, it is undoubtedly a waste of many years of hard work.
From another point of view, the reason why many car companies adopt this strategy is either that their brand influence is insufficient or that they have less technology empowerment. The stable sales of DENZA D9 is actually due to the fact that the DENZA brand has many years of precipitation, and the brand heritage is deep enough, and the second is that BYD's new energy vehicle technology is leading in the industry.
In short, MPV, as the face of an automobile brand, must not be strong on the outside, and empty on the surface.
summary
Perhaps, MPVs can bring considerable profits, which drives more and more car companies to compete to develop and launch such models. However, a study of the existing MPV models on the market can be seen that the polarization in sales is very serious, and the reason for this result is that the MPV market is still mixed, and if you want to get a piece of the cake, sometimes you just have a hot head.
However, the Denza D9 can compare with the joint ventures, and naturally has real strength. The DENZA D9 can quickly become a hit, and can continue to dominate the increasingly competitive car market, making a good example for other competitors or latecomers.