The official guide price of the original imported new crown starts at 299,000 yuan

Car pull

2024-04-29 14:30Published in Hebei Automobile Creator

On April 24, on the eve of the Beijing International Auto Show, the star-studded Diamond Court of the Beijing National Tennis Center became the focus. FAW Toyota held a grand "Zhidian Technology and Flagship New Car Launch Conference" here, with the theme of "Live Up, At the Moment". At this event, Toyota unveiled the new "IT'S TiME 2.0" intelligent electric hybrid technology brand, and at the same time, the highly anticipated flagship sedan new crown was officially unveiled, which became a highlight of the scene.

The all-new Crown has launched two models, the Zhixiang Edition and the Supreme Edition, with official guide prices of 299,000 yuan and 349,000 yuan respectively. This car carries Toyota's deep history and reputation for excellence in the field of luxury cars. As early as 1964, the crown made its debut in China at the Canton Fair held in Guangzhou, becoming the earliest symbol of luxury cars in the hearts of Chinese consumers. In 2005, FAW Toyota introduced the 12th-generation Crown, bringing a new experience of luxury sedans to the Chinese market. After 60 years of development, the cumulative sales volume of Crown in China has exceeded 640,000 units.

As the representative of Toyota's flagship sedan, Crown has been leading the value standard of luxury sedans, known for its excellent appearance, spacious space, comfortable driving experience and intelligent technology. Today, with the development concept of "not forgetting the original intention and returning to the origin", the new crown has re-examined the core value of luxury sedans, and injected new vitality into the flagship sedan with the design concept of "NEW FORMAL". The length, width and height of the new car are 5030*1890*1480mm, and the wheelbase reaches 3000mm, showing the calm atmosphere of FAW Toyota's flagship sedan.

The all-new Crown is built on the GA-L wide-body flagship platform, with a low and wide body and a strong sense of power. The front face design is sharp and wide, with a blackened chrome front grille, showing the style of a king. The combination of slim four-eye LED headlights and turbocharged multi-spoke 20-inch blackened aluminum alloy wheels gives the car a sophisticated modern look without losing the sedate temperament of a luxury sedan.

In terms of interior design, the new Crown adopts an island structure design, with large areas of wood grain panels and soft leather materials covering the instrument cluster, left and right doors, and a floating center console, creating a high-quality sense of luxury. In addition, the cabin is equipped with 64-color LED color lighting, creating a warm and elegant driving atmosphere. The ANC system and the highly rigid body design ensure quietness in the car, making it easier to communicate in the car even at high speeds.

The all-new Crown is also equipped with Toyota's first "Rear Comfort" driving mode, equipped with AVS adaptive variable suspension system, front two-node multi-link independent suspension and rear multi-link independent suspension, which can adjust the damping force of the shock absorber according to different driving modes and road conditions, bringing a more comfortable driving experience. In addition, the rear seats support electric adjustment, heating, ventilation and massage functions to provide the ultimate in passenger comfort.

The new crown not only wins the favor of consumers with a sense of luxury and high quality, but also provides users with a more pleasant travel experience through technological innovation and humanized design. As the theme says, "Everything you do is happy, and the new crown is more enjoyable". This new flagship sedan will continue the glorious history of Crown in China and bring a new atmosphere to the luxury car market.

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