In the wave of intelligent electric vehicles, the new M7 has become the focus of market attention with its cutting-edge technology and innovative design.
However, a recent accident involving the car model, like a pebble thrown into a calm lake, has caused ripples and triggered a deep reflection on the public's "over-publicity" of new automotive technologies and "over-trust" of consumers. The title aims to reveal that in the promotion of high-tech products, especially smart cars, how to balance the delicate relationship between the promotion of technological innovation and the reasonable expectations of consumers has become an urgent issue. As a new star in the industry, the accident reflects not only the problem of a single product, but the common challenges faced by the entire industry in the rapid development. The article will explore the following dimensions:1. The boundary of excessive publicity: Under the tide of intelligence and networking, how can automakers ensure the effectiveness of publicity without exaggerating and avoiding building unrealistic expectations for consumers? 2. The rational return of consumer trust: In the face of a dazzling array of high-tech configurations and manufacturers' propaganda, how should consumers remain rational and make judgments based on objective information? 3. Safety standards and regulatory follow-up: The occurrence of accidents has also prompted us to review the current safety testing standards and market supervision system for smart cars. This article will discuss how to protect the rights and interests of consumers by strengthening the construction of laws and regulations, and at the same time promote the healthy and sustainable development of the industry. 4. Future outlook: Technology and responsibility go hand in hand: Finally, focusing on the future, we will discuss how the intelligent automotive industry can pursue technological innovation while not forgetting corporate social responsibility and building a more transparent, safe and credible product ecosystem. Through an in-depth analysis of the case of the new M7 accident, this paper aims to trigger extensive discussions on publicity methods, consumer education, and industry norms in the field of smart cars, and promote the formation of an industry development environment that encourages innovation and is rigorous.