On April 25th, the launching ceremony of the immersive cultural exploration program "Set Sail! Grand Canal", titled by Yanghe Dream Blue M6+ and created by Jiangsu Satellite TV, was held in Nanjing. This year marks the 10th anniversary of the successful application of the Grand Canal as a World Heritage Site, and Yanghe Dream Blue M6+ has joined hands with Jiangsu Satellite TV to launch the program "Set Sail! Grand Canal", actively creating a window for the display of canal culture, empowering the IP of the Grand Canal to "fire" and "live" with audio-visual boutiques, and promoting the cultural heritage to be more widely and deeply integrated into public life.
1. Let the millennium canal culture "flow".
The water of the Tangtang Canal flows through the ages. With more than 2,500 years of experience and nearly 3,200 kilometers of meandering, the Grand Canal is the earliest, longest-lasting, largest and longest canal in the world.
Jiangsu is the origin of the growth of the Grand Canal, the only key construction area of the Grand Canal National Cultural Park, and the province with the most intensive canal heritage resources. 60% of Jiangsu's population lives along the canal, and the Grand Canal records the glory of water transportation in the millennium, and also witnesses the development and changes of Jiangsu, a large canal province.
It is understood that "Set Sail! Grand Canal" will clearly outline the context of the Grand Canal from its origin to development from multiple perspectives such as history, politics, culture and economy through ten themes, such as "Lifeblood of National Fortune", "Caotong Kyushu", "Cradle of Industry", "Confluence of Cultural Context" and "Expanding Civilization", explore the spiritual value and humanistic connotation of this world cultural heritage, show its special status and outstanding contribution in the history and culture of the Chinese nation, and help the ancient Grand Canal glow with a new style of the times.
At the same time, the program also specially invited a number of cultural scholars, cultural heritage protectors, history experts and architectural experts, who will start from their respective professional fields to interpret the Grand Canal from multiple perspectives such as history, literature, economy, society, humanities and arts, so as to help the audience approach the Grand Canal in a more interesting, friendly and fast way.
The Peking duck actually "flowed" from Nanjing to Beijing through the Grand Canal? The Guazhou in Wang Anshi's "Docking the Boat in Guazhou" was originally a famous ancient ferry of the Grand Canal? The Grand Canal has "famous scenes" in the four famous novels? At the launching ceremony, a unique "round table dialogue on the canal" allowed everyone to appreciate the strong "cultural gold content" of "Set Sail! The Grand Canal" in advance.
Under the chairmanship of Leng Li, secretary-general and researcher of the World Media Research Center of the Institute of Journalism and Communication of the Chinese Academy of Social Sciences, and consultant of the program "Set Sail! Grand Canal", the program guests Shan Jixiang, president of the Chinese Cultural Heritage Society and director of the Academic Committee of the Palace Museum, Xi Chuan, a famous poet and distinguished professor of Beijing Normal University, and experts from the expert database of the State Administration of Cultural Heritage. Zhang Jin, the person in charge of the text of the Grand Canal's inscription on the World Heritage List, shared with some fun to let everyone really feel: the Grand Canal carries the long history and splendid culture of the Chinese nation, which not only promotes economic and cultural exchanges, but also lays a deep imprint in the process of our literary, social and economic development.
The video clips played on the spot immersed everyone in the "past and present life" of the Grand Canal, and also gave everyone a glimpse of the ingenious audio-visual innovation of "Set Sail! With the help of modern technologies such as AI and augmented reality, the creative team has digitally restored and presented natural scenery, historical relics, and intangible cultural heritage, making static images a living landscape that can be felt, visited, and appreciated.
The Grand Canal spans six provinces and two cities, the scene, Beijing time, Jinyun, Jishi, Lightning News, Elephant News, Litchi News, Anhui Satellite TV · ATV, China Blue News and other representatives of radio and television news clients from six provinces and two cities along the Grand Canal took the stage to jointly launch this integrated communication action of cohesion and polishing the "golden business card" of the Grand Canal.
2. Yanghe, a miracle bred by the Grand Canal
If the Grand Canal is a magnificent necklace, then the Yanghe River, which embraces the river, is the pearl that shines brightly on this necklace. Qian Wenzhong, a professor of history at Fudan University and a well-known scholar, once said, "The Yanghe River is a miracle nurtured by the Grand Canal." ”
Historically, the fate of the Yanghe River and the Grand Canal began in the Han Dynasty at the earliest. In the Han Dynasty, Yanghe was located in the hinterland of the ancient kingdom of Surabaya, and Liu He, the king of Surabaya, set up a thousand breweries, and the wine was not only paid to Chang'an every year, but also sold to Wuchu and other places. At this time, the important river connecting the ancient kingdom of Surabaya and Wuchu is the predecessor of the Grand Canal - Hangou, which was dug by Fucha in the Spring and Autumn Period, and later became a section of the Beijing-Hangzhou Grand Canal dug by Emperor Yang of Sui.
During the Tang Dynasty, according to Wang Saishi's "History of Chinese Wine", in the Yangtze River Basin, there are restaurants at the sailboat berth, and on both sides of the Huai River and the canal, there are many places for leisure and recreation. Because of the convenience of the canal, Yangzhou has become a commercial center, at this time Yangzhou has a huge demand for wine, the ancient town of Yanghe, where the wine is fragrant, many wineries transport wine to Yangzhou, and there is also a grand occasion in the poet's mouth that "the guest pays the poetry to sail the river, and the ship carries the wine to the canal".
In the Ming and Qing dynasties, relying on the transportation advantages of the canal, Yanghe wine was sold abroad. Zou Ji of the Ming Dynasty wrote in "Yongbai Yanghe", "The spring breeze is new in February, but the pedestrians are thousands of miles apart, and the travelers come and go every year, and the people are at ease in the Yanghe River." When Qianlong went down the canal to the south of the Yangtze River, he tasted Yanghe wine in Suqian, and left a praise of "mellow wine and good wine". Today, Yanghe relies on the canal, connects with water, and benefits the people on both sides of the river with its unique brewing technology.
The Grand Canal, which embodies China's wisdom and courage, has made the Yanghe River, and the prosperous Yanghe River has also witnessed the history of the Grand Canal and has been feeding back this mother river.
In 2017, Yanghe launched the "Dream Blue, Grand Canal Cultural Belt Heritage Protection" activity to participate in the inheritance and protection of the cultural heritage of the canal and contribute to the inheritance and development of traditional Chinese culture. Since then, the "New Year's Walk" Jiangsu Grand Canal Cultural Belt New Year's Walking Activity has been held many times, leading the public to experience the achievements of the construction of the Grand Canal Cultural Belt.
At the end of 2022, Yanghe Co., Ltd. launched a series of activities of "Dream Universiade - Gentle Exploration Journey along the Canal", and successively entered the eight canal-coastal cities of Beijing, Tianjin, Cangzhou, Liaocheng, Xuzhou, Yangzhou, Nanjing, and Suzhou, and appreciated the Chinese culture that has been surging and flowing for thousands of years.
Over the years, Yanghe has been running and working hard for the protection, utilization and inheritance of the canal. In recognition of Yanghe's protection, inheritance and promotion of the Grand Canal culture and traditional Chinese culture, Yanghe Co., Ltd. was also awarded the "Member Unit of the World Canal Historical and Cultural Cities Cooperation Organization" by WCCO (World Canal Historical and Cultural Cities Cooperation Organization) in 2023.
Traveling through the past and the present, imagining the future, and conveying the thousand-year-old history and humanistic charm of the Grand Canal to the audience are the original intention of the program "Set Sail! Grand Canal", and it is also the original intention of Yanghe Dream Blue.
From May 24th to 20:30 every Friday night, let us accompany the program to walk into the beauty of the scenery, scenery and heritage of the Grand Canal, and also witness the "Canal Culture" This business card is more beautiful and brighter.