Recently, the property market in the Yangtze River Delta has been shining like spring, and good news has been spreading. Taking Nanjing as an example, thanks to the relaxation of policies and the continuous growth of the city's economy, Nanjing's real estate market saw a year-on-year increase of 48.6% in transaction volume in the first quarter of 2024, becoming one of the cities with the fastest growth in transaction volume in the quarter. Under the multiple favorable and policy stimuli of various cities, the property market has ushered in a rare "golden window period".
In the past year or so, Midea Real Estate has built a "24H online reception center", through continuous iterative innovation, it has now built online into a convenient customer service center, whether it is life services or property information, it can quickly respond to the various needs of customers in one stop.
Approaching the May Day holiday, in order to effectively grasp the enthusiasm of home buyers, Midea Real Estate in Shanghai, Suzhou and Anhui anchored customer needs and launched the "5.1 Online Home Buying Festival" in a timely manner, once again upgrading the online marketing scene, 12 cities linkage, and 10,000 coupons were issued at the same time, helping thousands of consumers to open a new experience of easy home buying when they are on vacation in the United States.
May Day fancy pet fans, four major booster coupons allow new and old customers to enjoy "full of benefits"
In this "51 Online Housing Buying Festival" activity, starting from April 15, Midea Real Estate Shanghai, Suzhou and Anhui will issue four types of booster coupons covering multiple aspects of house purchase with "live interactive coupons, parking space expansion coupons, transaction forced coupons, and old owner recommendation coupons" to help buyers easily live in a good house in one step.
For example, during the "51 Online Housing Buying Festival" event, the live broadcast rooms of Midea Real Estate's projects in 12 cities in Shanghai, Suzhou and Anhui were broadcast simultaneously, and the top 20 fans who participated in the live broadcast interaction every day also gave away a variety of good gifts such as camping tents, portable water cups, camping chairs, etc., allowing consumers to enjoy preferential housing while further enriching their spare time, realizing the two-way demand of "personality + quality".
As one of the important supporting facilities in the community, parking spaces have become an indispensable part of more and more property owners to improve their living efficiency. To this end, in the "5.1 Online Housing Buying Festival" activity, Midea Real Estate Husuwan once again upgraded the parking space discount, innovatively issued the "parking space expansion coupon", and put on the shelves 10 "parking space expansion gold" exclusive live broadcast exclusive benefits every day in the live broadcast room of multiple projects, 1 yuan can be inflated by 1,000 yuan, and help customers unlock a more convenient and preferential parking space purchase experience in the golden period of home purchase with real discounts.
At present, the convenience, comfort, safety and personalization of smart home decoration have become the choice of many families to improve the quality of life. To this end, after covering the efficiency of life, in this "5.1 Online Home Buying Festival" activity, Midea Real Estate Shanghai, Suzhou and Anhui jointly with Ruizhu Intelligence, issued 20 "smart home improvement coupons" worth millions online every day, it is reported that all new customers of Midea Real Estate who grab the coupons can have a copy of Ruizhu Intelligent Whole House Home Improvement after delivery, and 0 cost to open the convenient personalized living experience brought by technology and intelligence!
(Shanghai, Jiangsu and Anhui region 5.1 online house buying festival "10,000 coupons" live broadcast room launch site)
In addition to maximizing the benefits of new customers, Midea Real Estate Husu Anhui also always pays attention to the sense of belonging and satisfaction of each "old friend". In this "5.1 Online Housing Buying Festival" activity, Midea Real Estate Husu Anhui will also create an exclusive "Old Owner Recommendation Coupon" for the old owners in the form of live broadcast and short video, after the old owners receive it, they can bring their new friends to receive "movie coupons, milk tea coupons, property reduction coupons, summer gift packages" and other types of double gifts, encouraging the old owners to share their good experience with relatives and friends, and feel the "sincerity" of Midea Real Estate to customers.
AI employees are about to be "onboarded" to help customers unlock a new experience of smart home purchase
In fact, in addition to the real discounts and benefits such as online "10,000 coupons", while unlocking the surprise of May Day real estate for customers, Midea Real Estate Shanghai, Suzhou and Anhui will soon usher in 6 special "new employees" in the live broadcast room of each project - AI digital human employees, it is reported that AI digital human employees have the opportunity to meet with you in the live broadcast room in May.
Compared with real people, AI digital humans say goodbye to fatigue, not affected by time, place, environment, emotions, etc., even if it is late at night, it can also provide users with instant and accurate information, and truly easily realize 7x24 hours online uninterrupted live broadcast real estate service, in the real sense, so that consumers can "buy" anytime and anywhere!
(AI digital human recording scene and scene mode)
It is worth mentioning that in addition to being on call for users to buy homes 24 hours a day, AI digital human employees can also focus on answering basic information such as project information, advantages, and supporting facilities, and answer the latest housing purchase policies and real estate knowledge for customers.
In the era of service power, how to create innovative and rich differentiated services to attract and retain customers has become a key factor in the competition of real estate enterprises.
From the "10,000 coupons" that do not hesitate to invest in the cost, to the "AI digital employees" who are about to join the digital innovation scene, behind the frequent actions of Midea Real Estate in the "5.1 Online Home Buying Festival", it is based on the continuous insight into the market and customer needs, directly hitting the pain points of buyers in the process of buying a house, and bringing consumers more peace of mind with personalized and intelligent differentiated services and real discounts and concessions.