All of the information stated in this article is based on reliable sources of information and is detailed at the end of the article
On April 28, Zhou Hongyi, chairman of 360 Company, held an offline auction, which was nothing, and it was nothing.
What attracts everyone's attention is that the auction product is: Maybach S600, which has been open for 9 years, and the starting price is only 600 yuan.
Zhou Hongyi said that no matter how much the auction price is, all of them will be donated to the "Wang Xuan Foundation", and those who auction this car can have three opportunities to have dinner and discuss with Zhou Hongyi in three years.
Not only did it gather second-hand car dealers in many places, but the online live broadcast also exceeded 780,000 people.
In the once fierce bidding, Zhou Hongyi's Maybach was auctioned by a mysterious person at a price of 9.9 million, which not only shocked netizens, but even Zhou Hongyi did not expect that it would exceed the starting price by 10,000 times.
Who is this mysterious man, and what is the purpose of spending so much money to buy a loss-making luxury car?
Won't he lose money?
In fact, Zhou Hongyi had long wanted to sell this Maybach.
It's not that there is any fault with this car, and it's not a soaking car, except for a longer service life, this car is well maintained by Zhou Hongyi, so even if it is 9 years old, it is still in the second-hand car market, and the price is expensive.
The reason is that Zhou Hongyi saw the rapid development of domestic new energy vehicles at the Beijing Auto Show some time ago, and it is stable and outstanding.
All of a sudden, Zhou Hongyi felt the power of China's new energy.
This made Zhou Hongyi make up his mind to sell Maybach and embrace domestic new energy.
To this end, Zhou Hongyi publicly stated on Weibo that no matter whether netizens see themselves as to win traffic, they still insist on their own ideas, use practical actions to help domestic cars, and said that they will not leave any money and donate the full amount to the Wang Xuan Foundation.
This Wang Xuan Foundation is a charitable foundation focusing on the country's science and technology and education.
And within three years, you can have 3 opportunities to eat with Zhou Hongyi.
As soon as this news came out, it caused huge waves on the Internet, and second-hand car dealers across the country followed suit to release videos indicating that they were bound to win.
Many second-hand car dealers said that they would prepare a budget of 6 million to photograph Zhou Hongyi's Maybach.
What's more, they said: 6 million is nothing, we have prepared a budget of 10 million.
This shows the charm of Zhou Hongyi.
At 18 o'clock on April 28, the offline auction was carried out in an orderly manner, and no one expected that in just one minute of opening, the bidding price soared from 600 yuan to 3.6 million.
According to netizens, the guide price of Zhou Hongyi's Maybach S600 new car is 2.888 million yuan, which was purchased in 2015, and the 9-year-old car dealer is currently estimated at more than 1 million.
was photographed for 3.6 million in just one minute, but Zhou Hongyi was so excited, he didn't know how to express his excitement for a while, but fortunately, the host was next to him and said: Are there any friends who continue to increase the price?
With the second-hand car dealers in the field raising their cards again and again, the price increase: "4 million, 5.5 million, 6 million, 7.2 million, 8 million." ”
At this time, a car dealer wearing the same red T-shirt as Zhou Hongyi shouted: "9.9 million".
The audience cheered, and their eyes were turned to this mysterious figure.
The man was holding the No. 47 number plate, and some sharp-eyed netizens saw the logo on the man's clothes - "Cheonan second-hand car".
Netizens reacted, no wonder he is so powerful, it turned out to be him.
As the host shouted: "9.9 million for the first time, 9.9 million for the second time, 9.9 million for the last time, please ask Mr. Zhou Hongyi, the founder and CEO of 360, to knock on the hammer." ”
After that, the mysterious man was invited to the stage to take a photo with Zhou Hongyi.
He excitedly held the microphone and said: he recognizes and supports Zhou Hongyi's concept and attitude towards domestic new energy, he is the founder of Beijing Tian'an second-hand car, has been in the industry for 23 years, but has only been in contact with the media for less than 2 years.
And he did not shy away from saying that he was rubbing traffic, and he wanted to rub it to the end, and this car would not be sold.
The real identity of the mystery buyer
According to netizens, the strength of this mysterious buyer should not be underestimated, and the person who photographed Zhou Hongyi Maybach is called Chu Zhenliang.
He is the current executive chairman of the Beijing Automobile Dealers Industry Association and the founder of Beijing Tianan second-hand cars.
This Beijing Tianan second-hand car belongs to the top 100 enterprises in the industry, mainly engaged in high-end second-hand cars, with more than 500 vehicles in stock alone, and has strong strength.
So Chu Zhenliang spent 9.9 million yuan to buy a 1 million car, won't he lose money?
This depends on what angle you look at, and in the follow-up, Chu Zhenliang also publicly stated that he is actually for traffic.
Moreover, the number of fans on a certain platform has risen by hundreds of thousands in less than a day.
I also know the value of this car very well, and whose car is important is important.
It is definitely impossible to quickly earn this money back, but this wave of traffic must be firmly grasped, and the value created may far exceed the 9.9 million.
Then Chu Zhenliang started a live broadcast on the platform, attracting many netizens to go to the live broadcast room to see this mysterious boss.
There was an endless stream of gifts in the live broadcast room, and this wave of traffic made all netizens dumbfounded.
I don't know how Chu Zhenliang will use the opportunity to have dinner and discuss with Zhou Hongyi three times in the next 3 years?
Many netizens expressed their views on this wave of traffic:
"I really admire Lao Zhou, other people's second-hand cars are at a loss, but he has earned fame and profit, and he has eaten three times for free. ”
"This wave of second-hand car traffic is worth a lot. ”
"Have you ever seen that when President Chu took off his clothes and leaked out of the second-hand car in Tianan, others didn't dare to ask for the price, this is called strength!"
"Now President Chu has 516,000 and 9.9 million fans. ”
"9.9 million on the line of Zhou Hongyi, especially valuable. ”
"10 million is a good big brother. Worth. The following industry perceptions are different. ”
"Ahem, is it important to this car? ”
Many netizens supported Chu Zhenliang's behavior of auctioning Maybach at a sky-high price of 9.9 million and said that it was worth it.
It's really not this car that matters.
So in the end, did Chu Zhenliang lose anything? What do you think?
Key Sources:
- The original article was published in Jiupai News on April 28, 2024 about "Zhou Hongyi's live auction of his car, which rose from 600 yuan to 3.6 million yuan in one minute, and finally sold for 9.9 million yuan".
- The original article was published on Red Star News on April 28, 2024 on "Zhou Hongyi's Maybach was auctioned for 9.9 million!
【Disclaimer】The process and pictures described in the article are all from the Internet, and this article aims to advocate positive social energy and no vulgar and other bad guidance. If it involves copyright or character infringement issues, please contact us in time, and we will delete the content as soon as possible!