gooood gooood谷德设计网 2023-12-17 10:48 河北
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The meeting of all vertices
It's all about fate and time
KD511 Elite Design Institute of High Talents
Season 4 and Issue 3
The feast of ideas ended brightly
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KD511 Elite Design Institute of High Talents
Beijing Railway Station
China Senior Design Entrepreneur Training Program
2024.04.11-12 BEIJING
The third phase of the fourth season of the KD511 Elite Design and Talent Research Institute organized by Jinyitao Group and Fengmei Media officially opened, and landed in the capital-Beijing Kapok Hotel from April 11 to 12, 2024.
Engraved with the essence of the times, and the design of the future is surging. In this issue, KD511 invited five big names in the field of design: Yang Bangsheng, Martin Yorkman, Gu Teng, Sun Huafeng, and Huang Yongcai, to come to the scene to teach, in-depth teaching, build an incomparable design shock with excellent insights, and introduce the boundaries and future of design ideas to the on-site designer students.
Wonderful speech KD511 Season 4 Phase 3
崔元军 CUIYUANJUN
Guangdong Jinyi Tao Ceramics Group Co., Ltd
General Manager of Beijing Branch and General Manager of Tianjin Branch
Design is an eternal force, a force to change human life, and a force to promote the development and progress of human society. China's design circle needs more platforms and opportunities, and through international vision and systematic professional output, it helps designers gather into the core of design bit by bit. KD511 activity as a key designer project of Jin Yi Tao, has been insisted on for 5 years, as a platform to enhance the exchange and learning of designers, Jin Yi Tao hopes to create a high-end texture of life, cast a perfect living space through in-depth thinking and discussion.
Beijing is a city full of history and cultural heritage, but also an open international city, the most beautiful April day in the world, I hope you will return home with a full load in this design course.
冯晓霞 FENGXIAOXIA
Founder of Fengmei Media
KD511 has traveled through 12 cities in five years, and the third phase of the fourth season came to the capital Beijing. In the past five years, KD511 has gathered more than 60 domestic and international first-line design masters to teach, and nearly 10,000 designers have become KD511 students, exploring the future of the industry and shaping the value of life with design mentors. KD511 continues to empower Chinese design, brew the future direction of Chinese design thought, and bring a feast of ideas for young designers in multiple fields and cross-borders.
Highlights KD511 Season 4 Phase 3
杨邦胜 YANGBANGSHENG
Teaching Theme: "Breaking and Standing, Reshaping Hotel Design"
Founder and Chief Designer of YANG Design Group
Top 10 outstanding Chinese designers in the world
Vice President of Asia Pacific Hotel Design Association
China's oriental beauty with unique cultural attributes, traditional aesthetics is not only about the form, the spirit, the charm, the sublimation of the artistic conception, Taoism, Zen culture has a direct impact on Chinese design, grasp the essence of oriental aesthetics, the natural, simple, ethereal and charm, with the connotation of the elements, can be skillfully transformed into our design inspiration. To do hotel design, we should jump out of our own design thinking, start from the perspectives of tavern, owner and market, plan and empower the project as a whole, coordinate the architecture, interior and landscape design, reshape the integrated design ecology of the hotel, and uniformly implement the overall design of visual systems such as hard decoration and soft decoration, so that the project can be perfectly implemented and create maximum value for the owner.
For design, we need to pay more attention to consumer trends, use design to lead rather than chase the trend, not only in the design to make the hotel case beautiful, the decoration grade is very high, the function is very appropriate, but also the creativity to give the hotel a unique spiritual connotation. For example, in the design of hotel cases such as Hilton Nanjing Niushou Mountain, HUALUXE Sanya Yalong Bay Resort, Shenzhen Hui Hotel, Tianfu Nongbo Hotel, Shenzhen Jinshawan W Hotel, etc., more attention is paid to grasping the uniqueness of local culture, fully excavating the local humanities, history and folk customs, and integrating the most authentic lifestyle, so that the hotel can bring unique aesthetics with its cultural differences, which is the real charm of a good hotel.
马丁·约克曼 MARTIN JOCHMAN
Topic: "Identity in Architecture and Design"
The designer of the Jumeirah Hotel in Dubai
The main creator and chief architect of Shimao Shenkeng Hotel
Founder of JADE+QA Architects
In my personal works, the design philosophy runs through three parts: design for human design, design for natural design, design for future design, I collectively call it the concept of "sensitive design", its essential factor is to play your feelings, emotions, and set off, so as to increase the elements of sensitivity, from simple sensitive design to the integration of reason and sensibility, pay more attention to the integration of rationality, Innovative science and technology to solve more challenges and problems in human development, I hope that through such a fusion of emotion and reason, we can guide everyone to a better future. In design, we need to emancipate our thinking, escape the shackles of tradition, make some new attempts, and always explore unknown areas.
The current trend of artificial intelligence (AI) will occupy a certain position in the development of architecture, which can quickly generate some interesting things and speed up design efficiency. However, AI cannot present people's thinking and emotions in buildings, which does not mean that it can completely replace humans, and the implementation of specific projects is ultimately decided by humans.
谷腾 GU TENG
Theme: "There's no reason for the world to be against you"
Founder of the Right and Wrong Research Laboratory
Chief designer of Mitani Design
Putting aside all kinds of limitations and removing worries from introspection, designers need to establish a stable kernel and face the problems that design really needs to solve. The difference between the so-called "good design" is that in the case of "almost" each scheme, it is a designer's ability to find which scheme is the best and which scheme is optimal. We need to apply design to adapt to the current needs, explore the real behavior of the market, and the logic and strategy of design is to let the market recognize us and need us, which is a problem that we as designers should deeply reflect.
1999 SUNHUA
Theme: "Persistence in Transformation"
Vice President of Design Branch of China Building Decoration Association
Chief Design Officer of Dinghe Architectural Decoration Design Engineering Co., Ltd
As an old friend of Jin Yi Tao and KD511, I have worked with Jin Yi Tao for six years, and I have the most profound feeling about the design of commercial space. The development of society is changing with each passing day, and in such an environment, we must use emotion and creativity to persevere in love and change in perseverance. Some design ideas for Hangzhou Jinyitao store, Jingdezhen Thought Museum, Chongqing Zhenxuan store and Beijing Jinyitao home: At the beginning of the design of the sales space of ceramic tile products, it is necessary to deeply understand the product background, think about what kind of relationship it will have with people in the future, and what kind of relationship will occur with the space. Jinyitao store is like an art gallery in a sales space, breaking the traditional overwhelming product display, leaving more blank space, making it more artistic on the basis of cleanliness as much as possible, and providing a leisure space for customers, the design logic in which is to return to "people-oriented" and increase space and society