This year's 55 Shopping Festival focuses on promoting consumption, so that "popularity gathers, consumption heats up, and the atmosphere is thick", focuses on key areas, continues to enhance the siphon effect of business districts, focuses on integration and linkage, gives full play to the role of cultural empowerment and sports drainage, and drives cross-border, cross-circle, and cross-industry integration of consumption, and focuses on the characteristics of cruise ships, and promotes the transformation of cruise traffic into consumption increment. From the end of April to the end of June, Baoshan District will launch a series of consumption-promoting theme activities to jointly create a consumption atmosphere of linkage in the whole district, full participation and prosperity of the whole people.
Highlighting the characteristics of the cruise economy in Baoshan District and the functional positioning of Shanghai International Cruise Tourism Resort, focusing on enhancing the soft power of consumption and the attractiveness of landmarks in the resort, the departments will work together to integrate key activities such as the first port concert of "Leyou Baoshan", the preferential season of "Leyou Baoshan" cruise tourists, the 51 post point bazaar - resort life festival, "the first cup of coffee in Shanghai", and the Shanghai Wusongkou International Regatta into the "55 Shopping Festival", so that more citizens, domestic and foreign tourists, Enterprises understand the new appearance of the Baoshan cruise riverside belt, feel the charm of cruise culture, create cultural tourism consumption destinations and "characteristic check-in places", and expand the influence of Baoshan's new cultural tourism commercial landmark.
Grasp the new cultural needs of citizens in the new era, create new scenes of cultural consumption, such as around the 519 China Tourism Day, 518 International Museum Day, 2024 Cultural and Natural Heritage Day and other theme activity days, hold a joint exhibition of museum's characteristic exhibits into the business circle, link up with coffee enterprises and coffee industrial parks in the area, carry out coffee markets, interactive performances, camping activities, etc., and carry out a coffee culture festival with the theme of "Mellow World, Wisdom Sharing" in Wisdom Bay to enhance the effect of coffee culture.
Deeply tap the potential of sports events, guide business districts and parks to launch sports activities with different themes and characteristics to gather popularity, such as the BA basketball game in Gaojing Town, Baoshan Wanda Plaza, the ASE National Cheerleading League (Shanghai Station), the 4th Shanghai Civic Games Roller Skating Invitational Tournament in Sanlinqiao Sports and Cultural Park, and the Baoyang Baolong China City Youth Rope Skipping Open (Shanghai Station) and other activities to promote sports consumption in regional business districts.
Focusing on the new trend of youth consumption, actively integrating young people's hobbies of picnics, camping and other entertainment activities, such as promoting the concept of micro-vacation, Zhongcheng Zhigu will focus on the theme of quality life and youth consumption, and link up with professional camping brands, park camping bases, rural green resorts and other areas to launch camping season activities to upgrade new leisure experiences>;
For example, Aihuishou will cooperate with well-known brand enterprises to launch environmental protection recycling activities such as "old clothes return to new life" and "old household appliances are exchanged for new ones"; Feiyu advocates a new green consumption model, and will plan and launch a green life festival on Taobao, Douyin and other platforms to promote the circular consumption of luxury goods. Exploring the new consumption formats of commercial and trade enterprises in the area, Baoshan IKEA launched the "Good Housing for the Elderly" home renovation activity, focusing on the diverse needs of middle-aged and elderly groups, broadening consumption supply, and creating a new > for consumption
During the "May Day" International Labor Day, the cruise tourism resort will hold the resort life festival and the "post point market" in Zero Point Square, covering culture, leisure, consumption and entertainment. The event will further enrich the leisure atmosphere of the resort and gather popular > for holiday consumption
As a trendy way of entertainment and socializing, the colorful trunk market carries the expression and pursuit of a better life for young people. On May 1st and 2nd, the Box Set Music Festival and Baoshan Star Stage brought you the "good voice around you", providing a stage > for a large number of "people" stars with dreams to show themselves
During the "May Day" International Labor Day, Meilan Lake Town will organize food markets, folk performances, cultural exhibitions, intangible cultural heritage handicrafts and other activities to promote and inherit the intangible cultural heritage culture of Luodian, provide a good place for the surrounding people and tourists to eat, drink and have fun, and enjoy the slow life of the town. Many merchants in the Nordic Style Street of Meilan Lake Town provide 520 packages, buy one get one free and other preferential activities to help > sweet couples dating
At the opening ceremony of the 55 Shopping Festival, Songnan Town gathered key new energy vehicle 4S stores and held a display in Zhongcheng Zhigu. An exhibition area will be set up on site to display the models of various brands and carry out various promotional activities to create an immersive consumption experience for consumers and launch the brand > of Lotto Songnan Automobile Creative Street
Every weekend from May 1st, various activities will be held in the Expansive Zoo, such as "Hakimi Pet Friendship Club" on Labor Day, "Cute Pet Outdoor Sketching Class" on Mother's Day, 520 "Pet Home" Loving Adoption, and on June 1, Stan Planet brought the outer space dome theater to fly to the > of the moon together