- Tehai International went to the United States for dual listing, opening 115 Haidilao in 12 years
- "Master West" completed an angel round of financing in the United States
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After the listing of Chabaidao, the stock price continued to break
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Blue Bottle Studio将首次登陆中国内地
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Fat Donglai earned 140 million yuan last year
- IKEA has launched the "Poor Ghost Package", which offers discounts on in-store meals every Friday
- The global wine harvest hit a 62-year low
- ...
In the post-epidemic era, what else is happening in the catering industry this week?
2024-4-28
Food & Beverage O2O Weekly Report
1. Industry information
1. 2024 China Wandian Chain Conference and Catering Overseas Summit Forum
From April 24th to 25th, the 2024 China Wandian Chain Conference (Shenzhen Station) and the Catering Overseas Summit Forum came to a successful conclusion! 500 people in the catering industry, founders of 50+ millions of chain brands, overseas landing institutions and industry mentors conducted in-depth discussions on catering going overseas and 10,000 store chains.
See: Catering on the tuyere goes to sea: Hong Kong has become a test field for going to sea;
2. The global wine harvest is accused of hitting a 62-year low
A few days ago, the International Organization of Vine and Wine (OIV) said that global wine production fell by 10% last year, the largest decline in more than 60 years. Australia and Italy suffered the worst losses, with a 26 percent and 23 percent decline, respectively, while Spain also saw a drop of more than 20 percent, while Chile and South Africa saw their crops fall by more than 10 percent. In particular, OIV Director-General John Barker noted that drought, extreme heat, fires and heavy rains have caused flooding and fungal diseases in the major wine regions of the northern and southern hemispheres. The OIV also said that global wine consumption fell by 3% last year. According to the data, global wine consumption fell to its lowest level since 1996 last year, showing a downward trend for five consecutive years. 3. Research: The development of condiment categories is not as optimistic as last year
A few days ago, the offline retail monitoring network "Win Now" reviewed the condiment market in the first quarter of 2024 and found that from the year-on-year situation of sales and sales, the development of key categories under condiments is obviously not as optimistic as in Q1 of 2023. Compared with the negative growth trend of other categories, although MSG only has a year-on-year increase of less than 2% in the data comparison of the two dimensions, it is already very bright. Salt products, which have seen the most significant decline in market share, also have a year-on-year decline in sales and pieces sold, with a decline of more than -20% already sounding the alarm bell.
4. Foreign media said that Chinese young people choose coffee over tea
Recently, NBC reported that drinking coffee has become a hobby for more and more Chinese. Some young middle-class Chinese consumers have found that coffee is better suited to cope with stress in the highly competitive job market and workplace.
The USDA reports that China is estimated to be the world's seventh-largest consumer of coffee in 2023-2024. In 2023, there will be nearly 50,000 coffee shops in China, surpassing the 40,000 in the United States.
While China's coffee market was once dominated by foreign brands such as Starbucks, in larger cities, they are facing increasing competition from local chains and independent coffee shops, giving coffee lovers more options.
5. The integrated consumption of "coffee + fitness" has swept the young market, and the number of Meituan-related searches has increased by 7 times.
On April 24, according to data from Meituan and Dianping, since 2024, the number of group buying reviews related to fitness coffee has increased by 242.5% year-on-year.
Among them, the search volume of fitness cafes increased by 720.7% year-on-year, the number of fitness coffee-related merchants increased by 100% year-on-year, and the transaction value increased by 142.1% year-on-year.
Food & Beverage O2O Weekly Report
Second, the dynamics of catering enterprises
1, Jiumaojiu announced the cessation of operation "Uncle Nawei is a chef"
On April 22, the first quarter operation announcement disclosed by Jiumaojiu Group showed that the group will stop operating the "Uncle Nawei is a chef" brand in April 2024.
According to its first-quarter operation announcement, as of March 31, 2024, there is only one restaurant under the "Uncle Nawei is a chef" brand.
The brand is positioned as a light luxury Cantonese cuisine, and the relevant brand information has been removed from the group's official website, which also means that Jiumaojiu Group has temporarily abandoned the traditional Chinese food category.
2. The headquarters and production base of Yuan Ji Food is located in Lecong, Shunde
Recently, Guangdong Yuanshun Food Co., Ltd. successfully bid for the north of Huanzhen South Road and the west of Chuangxing 3rd Road, Lecong Town, Shunde District, Foshan City. With a total investment of up to 2 billion yuan, the project will build the headquarters and production base of Guangdong Yuan Ji Food Group
It is understood that the Yuan Ji Food Headquarters project covers an area of 90 acres, with a total investment of more than 2 billion yuan, including 800 million yuan in fixed assets, including national production base, operation center, settlement center, information center, national warehousing center, R&D quality control center and other core facilities. 3. The Frog Hero brand is upgraded to take the cultural and creative route
Recently, Frog Xiaoxia has carried out important brand upgrades from four aspects: product innovation, category innovation, scene innovation, and cultural innovation. Frog Xiaoxia, who adheres to continuous innovation and iteration, pioneered the first to launch a new trump card product in the category - Xiaobawang soft-shelled turtle casserole frog. The frog team went to Shaanxi to cooperate with Huaxian shadow puppetry, which is known as "one of China's uniques", and invited Wei Jinquan, the national inheritor of shadow puppetry, to carve a shadow puppet work for the brand. "From products to content, we hope to inherit and spread traditional Chinese culture, integrate traditional culture into the catering scene, and let guests experience the unfamiliar and intimate Chinese culture. The person in charge of the Frog Man brand introduced. Details: Oriental culture, the rise of national tide catering!
4. The 8th "Run for Love McDonald" Guangzhou Station Starts The fourth Ronald McDonald House in the mainland will be completed by the end of this year
On April 27th, the 8th "Run for Aimai" event was held at COCO Park, Guangzhou Healthy Harbor. Nearly 25,000 families signed up for this year's "Run for Aimai", bringing together nearly 60,000 runners.
The funds raised from the event will be remitted to the "Ronald McDonald House Charity Fund of China Soong Ching Ling Foundation" for the operation and construction of the Ronald McDonald House physical public welfare project.
McDonald's first held the "Run for Love" in 2014, aiming to raise funds for the daily operation and future construction of Ronald McDonald House through a parent-child run.
On April 20, the "Run for Love McDonald" was launched and the first stop in Shenzhen was held, China McDonald Fund announced that the fourth Ronald McDonald House in Chinese mainland will land in Shenzhen, and is currently cooperating with Shenzhen Children's Hospital to build the fourth Ronald McDonald House in Chinese mainland, which is expected to be completed by the end of 2024.
5. The "KFC Town Mini Restaurant Model" will be fully open to franchisees
A few days ago, the "2024 Yum China Franchise Development Conference" was held in Shanghai. According to reports, Yum China will empower the franchise business with the strategy of "6 new", namely: new opportunities, new fees, new models, new investments, new designs and new technologies.
Zhang Xia, general manager of Yum China's franchise development department, said that it will further open up more towns and new channels, support the development of franchise business with rich and flexible models and lower new store investment, and win-win cooperation with new charging models, make full use of AI technology to provide intelligent support, and provide a full range of training to improve franchisees' business capabilities, negotiation capabilities and work efficiency.
Wang Yue, deputy general manager of KFC brand, launched the "KFC Town Mini Restaurant Model" to franchise partners, which will be fully opened to franchise partners this year to support the rapid expansion of new stores.
6. French fries giant McCann Foods officially settled in Minhang, Shanghai
On April 25, McCann Foods Shanghai Co., Ltd. settled in Hongqiao International Central Business District (Minhang), and its office is located in Hongqiao Import Commodities Exhibition and Trading Center. McCann Foods is a global, family-owned company. It is said that 1 in 4 fries in the global market is a McCann product. It has multiple factories on five continents around the world, and its products are distributed to more than 160 countries and regions. After nearly 70 years of hard work, McCann Foods has ranked first in the 2022 Global Top 100 Food and Beverage List (Potato Product Category), and has been ranked in the top 10 of the world's top 10 food brands for many years.
7. The first store of the Japanese rotary belt sushi brand "Sushiro" in North China landed in Tianjin
It is reported that the first store of the Japanese rotary belt sushi brand "Sushiro" in North China will officially open in Tianjin Joy City on May 10.
It is understood that Sushiro was founded in 1984, and since entering China in 2021 and opening its first store in Guangzhou, it has opened more than 40 directly-operated stores in the mainland, distributed in Guangzhou, Shenzhen, Dongguan, Foshan, Wuhan, Chengdu and Chongqing.
8. The world's first raw toast creative restaurant in Ginza Inshigawa opened in Shanghai
On April 20, the Japanese raw toast brand Ginza Inshikawa opened the world's first raw toast creative restaurant in Panlong Tiandi, Shanghai, and the third store in Shanghai.
The Japanese-style courtyard falls into the Jiangnan water town, and the greenery surrounds the entire storefront, as if you are in an outdoor garden. It is understood that unlike other stores, this store has added more dine-in areas, and introduced DIY methods such as raw toast filling, spreading, and baking to further explore the brunch and afternoon tea scenes.
It is understood that Ginza Inshikawa currently has a total of 4 stores in Shanghai and Shenzhen, and plans to expand the number of stores to about 10 this year.
Food & Beverage O2O Weekly Report
3. Drink Express
1. "Hey Tea" released 6 new tea drinking and tea cultural tourism routes
On April 26, Heytea, together with the China Tea Circulation Association and Fliggy, released 6 new tea drinking and tea cultural tourism routes, including Fujian Anxi Line, Zhejiang Anji Line, Yunnan Lancang Line, Guangxi Zhaoping Line, Anhui Qimen Line, and Hunan Anhua Line.
Among them, the Fujian Anxi Line has also been built into a new tea drinking and tea tourism line, which has been launched on the Fliggy platform. The release of this route strategy represents the official end of the "First Spring Tea" series of activities of the Heytea Spring Tea Season, which lasted for more than 2 months.
Since February this year, Heytea has launched Chunguang and Jinfeng series products to open the spring tea season, and then successively launched the "Drink the First Sip of Spring Tea" The Most Beautiful Spring Tea Garden Collection Activity, Tea Garden Live Broadcast, New Tea Tea Drinking Tea Cultural Tourism Route Strategy, etc., to provide consumers with a different spring tea drinking experience.
Among them, the live broadcast event held by the brand in the tea garden received 200 million impressions, and the topics related to the collection of the most beautiful spring tea garden were read by more than 11 million people, attracting the participation of 30+ local tea culture and tourism government departments.
2. Pan Pan, an investor of Naixue, joined Chayan Yuese as the head of strategy and launched the sub-brand "Sushan · Sugar Water Shop"
According to reports, Pan Pan, Naixue's tea investor, joined Chayan Yuese in early April as the company's head of strategy. It is understood that Pan Pan is the former managing partner of Tiantu Capital VC Fund, and has invested in Baiguoyuan and Nai Xue's tea.
In addition, Cha Yan Yue Se is preparing for a Hong Kong IPO, which is being handled by CICC and Morgan Stanley, and is expected to be listed in Hong Kong as early as this year.
The sub-brand "Sushan · The shop-in-shop will be launched in 93 stores, and the online stores will not only include the main brand of Chayan Yuese, but also include Chayan Xiaoshenxian Teahouse, Yuanyang Coffee, and Gude Mo Ling stores. In addition, in addition to the Hunan base camp, some stores in Wuhan, Chongqing and Nanjing will also be launched.
According to industrial and commercial data, Changsha Chayue You and Me Catering Management Co., Ltd. has established three new companies, namely Yueyang Dongxia Beverage Co., Ltd., Changsha Yecheng Beverage Co., Ltd. and Changsha Hanwu Beverage Co., Ltd., and the legal representative is Sun Cuiying.
3. Shanghai Auntie officially announced the brand 5.0 upgrade
On April 19, Shanghai Auntie officially announced the brand 5.0 upgrade, covering many changes such as brand logo, slogan, and store image. As a whole, with a new image of Shanghai-style independent women, it brings consumers a more modern and healthy tea experience.
In this brand upgrade, Shanghai Auntie has perfectly integrated oriental women with Shanghainese elements. The new brand logo is based on modern orange, and a female image with a bob head and a bell-shaped hat is designed, she is confident and independent, which not only shows the softness and charm of oriental women, but also reflects the openness and tolerance of Shanghainese culture.
In addition to the upgrade of the brand logo, Shanghai Auntie also put forward a new brand concept: "Love and Wink!".
"Love" represents independence, exploration, integration and rebirth, which is the brand's persistence and pursuit of its own development path, while "Wink" represents the brand's relaxed attitude of inclusiveness, openness, independence and self-confidence, and is the way to interact and communicate between brands and consumers.
In terms of store image, Shanghai Auntie has also undergone a comprehensive upgrade. The two new stores in Hefei and Jinan use graceful geometric lines and Maillard texture to create a new and modern space atmosphere in Shanghai.
It is worth mentioning that Shanghai Auntie has also carried out innovative design in packaging.
The image of "Cheetah Lady" appeared on the new packaging, and the design of Aunt Lushang made people understand the inner meaning of the brand's slogan "Follow the Cheetah in Your Heart", symbolized by the beauty, freedom and courage of the cheetah, implying the independence and self-confidence of women in the new era.
4. Nai Xue will close the last Taigai store at the end of this month
Recently, Shenzhen netizens found that the well-known milk tea brand "Taigai" silently issued an announcement to suspend the store, saying that the Huaqiangbei Maoye store would be open on the last day of April 30.
This Taigai is also the last remaining Taigai store in Shenzhen, and the closure of the store means that this once smash hit milk tea brand will completely withdraw from the historical stage. As a sub-brand of Nai Xue's tea launched in 2015, the table cover used to be the hope of opening up the low-end market.
Previously, Nai Xue's tea said that it was gradually closing the sub-brand "Taigai" stores, which will help the company control costs and strengthen its strategic focus. In the first half of last year, the "Taigai" store lost about 4.7 million yuan.
5. Hong Kong Lin Xiang Lemon: It is planned to add two more stores in Fortress Hill and Taikoo Shing next month
On April 26, it was reported that Lin Xiangling, a hand-made lemon tea beverage store, opened its first store of "Hong Kong Lin Xiangling" in June last year, and has opened 10 stores in just half a month.
Hong Kong Lam Heung Lemon founder Li Hongsen pointed out that he plans to add two more stores in Fortress Hill and Taikoo Shing next month, and will continue to look for suitable locations to add more branches this year, mainly choosing shopping malls, but did not disclose specific goals.
It is understood that the current stores of "Hong Kong Lin Xiang Lemon" are self-operated stores, Li Hongsen revealed that in addition to the Hong Kong market, the company also has plans to expand in the next region, including Macau or Southeast Asian markets, but there is no specific timetable.
6、"LUNLEI"山寨"LINLEE" 判赔150 万元
On April 26, the Guangzhou Huadu Court notified a trademark infringement case involving the brand "LINLEE Hand-made Lemon Tea". It is reported that the courts of first instance and second instance both found that the defendant had infringed the exclusive right to use the registered trademark "LINLEE" and must pay compensation of 1.5 million yuan.
The plaintiff, Company A, is the registrant of the trademarks "LINLEE" and "LINLEE", operates the Guangdong tea brand "LINLEE" (formerly known as "Neighborhood"), and owns a number of brand stores in various provinces and cities across the country, with the store front being "LINLEE Hand-made Lemon Tea".
Defendant Company B preemptively registered a series of trademarks such as "抡惃LUNLEI" and "Lunlei" with the Cantonese pronunciation of "LUNLEI" as "neighborhood" and "Lunlei", and opened nearly 50 franchised stores across the country to operate "LUNLEI Hand-made Lemon Tea", and copied the product packaging, store signboards, decoration, etc. of "LINLEE".
The plaintiff, Company A, believed that the behavior of the defendant Company B had caused confusion and misunderstanding among consumers and constituted trademark infringement, so it sued the court, demanding that the defendant Company B stop the infringement and compensate for economic losses and reasonable expenses of RMB 3 million.
The People's Court of Huadu District, Guangzhou City, ruled in the first instance that the defendant Company B should immediately stop the trademark infringement and compensate the plaintiff Company A for economic losses and reasonable expenses of 1.5 million yuan.
7. Beijing Naixue Book House was upgraded to "Naixue × Dangdang Book House"
On April 23, the "Naixue× Dangdang Book House" jointly created by Nai Xue's tea and Dangdang.com was officially opened.
It is understood that the predecessor of the family bookstore was Naixue Bookstore, which opened in October 2021. Located next to Tsinghua University in Beijing, Nai Xue Book House is Nai Xue's innovative interpretation of "reading space".
With books as the theme, with wood and brown as the main colors, to create a social space full of tea and book rhyme, thousands of good books provided by Dangdang are fully new in Naixue Book House, and nearly 1,000 books are available for consumers to read for free.
8. Lucky coffee on the new grape series of new products
Recently, Lucky Coffee has once again launched a new grape series product. It is said that this time, Lucky Coffee continues to use IIAC (Italian International Coffee Tasting Association) gold medal beans, combined with red grape juice imported from Spain, and launches two products, grape ice coffee and grape lemon tea, both priced at 7 yuan. Up to now, Lucky Coffee has launched 5 new items in 2024 and launched 9 seasonal items. Lucky Coffee said that relying on the all-round end-to-end supply chain system covering procurement, production, logistics, R&D and quality control, Lucky Coffee continues to provide consumers with "high-quality and affordable freshly ground coffee products".
As a freshly ground coffee brand under Mixue Bingcheng, since its inception in 2017, the price of Lucky Coffee's core products is usually 5-10 yuan. Among them, the popular product coconut coconut latte "rolls" freshly ground coffee into 7 pieces of 7 times.
9. Luckin's claim that "not recruiting Shanghainese" is completely untrue;
Recently, Luckin Coffee's official Weibo posted that the remarks that "Luckin does not recruit Shanghainese" that have been circulating on the Internet recently are completely untrue. Luckin Coffee firmly opposes any form of geographical discrimination.
As of April this year, Luckin Coffee Shanghai Branch has hired 5,894 Shanghai employees and is continuing to recruit, according to Luckin Coffee.
In addition, according to Luckin's official WeChat, Luckin has launched a new Mancui series, including 3 new products: Mancui Oatmeal Latte, Mancui Meteorite Latte and Mancui Latte. It is said that the new product uses the new café crema full extraction process.
Food & Beverage O2O Weekly Report
4. Listing investment and financing
1. Chabaidao was listed on the Hong Kong Stock Exchange, and the stock price fell for two consecutive days after listing
On April 23, Sichuan Baicha Baidao Industrial Co., Ltd., the parent company of the tea brand "Tea Baidao", was officially listed on the main board of the Hong Kong Stock Exchange with the stock code of 2555. HK。 This also means that Chabaidao has become the "first share of franchised tea drinks" to land on the Hong Kong Stock Exchange, and it is also the largest IPO of Hong Kong stocks in 2024 so far. From 2021 to 2023, the revenue of Tea Baidao will be 3.64 billion, 4.23 billion and 5.70 billion yuan respectively, with a compound annual growth rate of 25.1%. Gu Jilin, co-founder of Tea Baidao, said in his speech on the same day that in terms of retail sales in 2023, Tea Baidao ranked third in China's ready-made tea shop market, with a market share of 6.8%. As of April 5, 2024, Chabaidao has a total of 8,016 stores in China, covering 31 provinces and cities across the country, achieving full coverage of all provinces and tier-level cities in China. Tea Baidao was issued at HK$17.5 per share. In the morning of the same day, the stock traded at a low of HK$10.80 and closed at HK$11.34 at noon, down more than 35%, corresponding to a total market capitalization of about HK$16.7 billion. The closing price was HK$12.8, down 26.9% from the offer price of HK$17.5, and 16.39 million shares were traded, involving HK$211 million. On April 26, the stock closed at HK$11.6, down 9.38%. One banker, who advised the company, said he had nothing to say because the market sentiment was so bad that he had no choice but to go public after spending a lot of money. Based on the final offer price, the listing expenses of Cha Bai Dao are expected to reach HK$122.6 million. At present, Mixue Bingcheng, Gu Ming, Shanghai Auntie, etc. are also waiting for approval to list in Hong Kong. 2. Special Hai International's dual listing in the United States: 115 Haidilao restaurants will be opened in 12 years, with a net profit of US$25.3 million in 2023
On April 26, Tehai International, which develops Haidilao restaurants in the international market, announced that it has decided to continue to move forward with the proposed dual primary listing in the NASDAQ market by way of an initial public offering of American Depositary Shares (ADSs) representing its new ordinary shares. The Company will issue over 123 million new shares under the stock code "HDL" in accordance with the shareholders' mandate dated 30 May last year. Tehai International closed at HK$14.64 on the same day, and according to its proposed issuance of more than 123 million shares to support the issuance of ADS, the issuance of ADS may raise HK$1.8 billion. As of December 31, 2023, Tehai International has opened 115 self-operated restaurants in 12 countries on four continents. According to Frost & Sullivan's report, in terms of revenue in 2022, Tehai International is the third largest Chinese restaurant brand in the international market, and it is also the Chinese restaurant brand with the largest number of self-operated restaurants covering the country. From 2021 to 2023, Tehai International's revenue will be US$312 million, US$558 million and US$686 million, respectively, with year-on-year growth of 78.7% and 23.0% in 2022 and 2023, respectively. It is worth mentioning that Tehai International will turn losses into profits in 2023 - a net profit of US$25.3 million in 2023 with a net profit margin of 3.7%, compared with a net loss of US$41.3 million in 2022. About 70% of the net proceeds from the dual listing will be used to enhance the brand and expand the global restaurant network, about 10% will be used to invest in supply chain management capabilities, such as building more central kitchens, about 10% will be used for research and development to enhance the use of digitalization and other technologies in restaurant management, and about 10% will be used for working capital and other general corporate purposes, the prospectus said.
3. "Young Master West" completed an angel round of financing in the United States
On April 23, the international fast food chain brand "Young Master West" completed an angel round of financing in the United States, with a valuation of $50 million.
According to reports, the U.S. market, as the largest single market for Master Xi overseas, aims to open 3,000 stores. In the first five-year plan, Master Xi will open 300 directly-operated stores, with an estimated annual revenue of $5 million for a single store, and an overall annual revenue of $1.5 billion.
At present, Mr. West is building a central factory covering the entire North America in San Diego, and plans to open 10 directly-operated stores in California by the end of 2025, with the first store opening in the fourth quarter of this year.
4. Thailand and India Catering completed a round of financing of 50 million yuan
Recently, Thai Indian Catering completed a round of financing of 50 million yuan, and the investor was not disclosed.
As one of the chain coffee brands, MUXING COFFEE, a chain coffee brand, was founded with the original intention of creating a coffee shop with temperature and emotion, bringing taste to people who love coffee while providing a more comfortable experience.
5. Completed the first round of financing of 80 million Hong Kong dollars
According to Aiqicha, Henan Shangfeiyi Catering Service Co., Ltd. (its brand Sigh Tea and Beauty) announced the successful completion of the first round of financing of 80 million Hong Kong dollars, and XVC participated in this round of financing as the main investor. Sigh Tea is a comprehensive catering management service provider, integrating catering development, brand packaging, enterprise management consulting, agency operation and after-sales service, and is committed to building a catering sharing resource platform. 6. Blackstone Group was accused of planning to acquire an American restaurant chain
Recently, private equity firm Blackstone announced that it has agreed to acquire the restaurant chain Tropical Smoothie Cafe. According to "sources", the deal is valued at about $2 billion.
Originally operating on a beach in Florida, the Atlanta-based restaurant company now operates more than 1,400 locations in 44 states, serving foods such as smoothies, wraps and sandwiches.
Food & Beverage O2O Weekly Report
Fifth, the new retail cross-border of takeaway 1, the founder of Fat Donglai said that he earned 140 million last year
Recently, Yu Donglai, the founder of Fat Donglai, said that he originally planned to earn 20 million yuan last year, but he didn't expect to earn 140 million yuan by the end of the year.
Moreover, the wages of employees continue to rise, the minimum income is about 7,000 yuan per month, and the salary of employees in many stores is generally more than 8,000 yuan.
Even though the store is busy right now, it is normal for employees to work and have holidays.
2. The latest progress of the "3.15" turmoil in Tinghuajiu: a fine of 1.8 million yuan
Due to the fact that the claimed efficacy of its Tinghua Liquor has not been scientifically proven, Chengdu Tinghua Shengshi Trading Co., Ltd., a subsidiary of Qinghai Spring, recently received an administrative penalty notice from the Market Supervision Bureau of Wuhou District, Chengdu, and the company violated the Anti-Unfair Competition Law and was fined 1.8 million yuan by the regulatory department.
Qinghai Spring said that for the fact of this punishment, "the scientifically inconclusive views and unverified user evaluations in the efficacy of 'Tinghua' liquor are used for the product promotion of 'Tinghua' liquor as a misleading propaganda behavior", the company and its subsidiaries and all Tinghua liquor distributors will earnestly learn lessons, standardize the words and deeds of sales personnel, and prevent the recurrence of such propaganda behavior.
The store opened by Tinghua Shengshi will resume business in the near future, which means that the punishment is over, and Tinghua Wine is "alive" again.
3. IKEA launched the "Poor Ghost Set", announcing that in-store meals will be discounted every Friday
Recently, IKEA China announced that in-store meals will be discounted every Friday, and the event will last until the end of April. The discount includes cones, special flavors and other meals, priced at 1 yuan, 3 yuan and 9.99 yuan, respectively. According to the analysis, IKEA's move is intended to create a comprehensive consumer experience space integrating shopping, catering and entertainment, so as to attract more consumers to come to offline catering services. The move is not limited to China, for example, in Canada, where IKEA recently announced that a 50% off dining campaign will take place every Thursday until August 29. IKEA's Crazy Thursday campaign has also been around for many years, with members receiving $1 (regular price of $6.99) for Swedish meatballs at restaurants every Thursday – equivalent to a 14.3% discount. -END-AUTHOR | Produced by Xiaobei | Catering O2O