On April 25, FAW Audi landed at the Beijing Auto Show with a strong product lineup. The all-new Audi Q6L e-tron, the first pure electric luxury SUV on the PPE platform, made its debut at the auto show, and the Audi SQ6 e-tron also made its debut in China, forming the strongest pure electric luxury product lineup together with the Audi Q4 e-tron and Audi RS e-tron GT on the same stage, demonstrating the century-old Audi brand's car-making heritage and forward-looking technological strength, as well as its excellent product charm and market layout capabilities under the new consumption wave.
Lei Ping, member of the Standing Committee of the Party Committee and deputy general manager of China FAW Group Co., Ltd., said at the press conference: "Over the past 36 years of cooperation, China FAW and Audi have always adhered to the "user-centric" approach, continued to meet the needs of Chinese consumers for high-end luxury cars with richer products, and delivered more than 8.84 million Audi cars in China. FAW Audi has 615 marketing service networks in 247 cities across the country to provide "Zhuo Yue" service guarantee for the majority of car lovers with their professional and considerate services.
The new Audi Q6L e-tron is a powerful and sporty design aesthetic
As the first model of the PPE platform to be produced in China, the all-new Audi Q6L e-tron fully embodies Audi's forward-looking design aesthetic in the electric era and its fearless exploration of electrification technology.
Based on the needs of Chinese users, the new Audi Q6L e-tron has undergone a number of exclusive upgrades in its exterior design. Compared with the European version of the model, the wheelbase of the domestic model has been lengthened by 105mm to 2995mm, the body proportion is more slender and elegant, and the rear seat space is more spacious and comfortable; it is equipped with a 107kWh large-capacity ternary lithium battery pack, with a cruising range of more than 700km; 800V high-voltage charging technology can achieve a maximum charging power of 270kW, and only 10 minutes of charging can obtain a range of more than 260km, effectively reducing the user's anxiety about energy replenishment。
The new model will be mass-produced at Audi FAW New Energy Automobile Co., Ltd., and the localization of its core models is an important part of Audi's localization strategy of "In China, For China". Lei Ping, member of the Standing Committee of the Party Committee and Deputy General Manager of China FAW Group Co., Ltd., said at the press conference: "In 2025, we will also launch more new products such as the Audi A6 e-tron and Q6 e-tron family based on the PPE platform, bringing users high-quality new energy vehicles with the new development of a "century-old luxury brand".
At the press conference, the Audi SQ6 e-tron also completed its debut in China, the Audi SQ6 e-tron is equipped with a 100kWh battery pack, the front axle uses an asynchronous motor, the rear axle uses a permanent magnet synchronous motor, the maximum output power reaches 380kW, the maximum output torque is up to 820N·m, the acceleration of 100 kilometers takes only 4.3 seconds, and the maximum speed reaches 230km/h.
奥迪Q4 e-tron和RS e-tron GT,满足用户多元豪华纯电出行需求
The Audi Q4 e-tron, which was exhibited on the same stage, also attracted great attention at this auto show for its exquisite luxury, lean pure electric and precise battery life product value. Based on the advantages of the highly integrated pure electric platform of the MEB platform, it has gained a good market reputation for its excellent driving quality, driving comfort and precise endurance performance after its launch.
As Audi's first luxury all-electric GT sports car, the RS e-tron GT on display inherits the sports genes of the Audi RS family, which is "proud of the track and rebellious on the street", and integrates e-tron electric elements and GT culture to maximize the performance of pure electric GT sports cars. Built on the J1 high-performance electric platform, the RS e-tron GT features an e-quattro, three-chamber air suspension and a racing-grade high-performance braking system.
In addition, the Audi RS 6 Avant performance, the SQ7 Night Knight Edition, the A8L Horch Founder's Edition and other star gasoline models will also be on display at the public day of the show, continuing to demonstrate the strength and quality of the Audi brand. The RS 6 Avant performance carries the legendary genes of "the strongest crockpot", with a maximum power of 463kW and a maximum torque of 850Nm. The new member of the Audi S family, the SQ7 Night Rider Edition, is equipped with the only V8 engine in its class, bringing the ultimate performance and luxury experience to high-performance gamers who pursue pure driving pleasure with powerful performance and luxury equipment. The new Audi A8L Horch Founder's Edition 60TFSI, launched in March this year, is equipped with a 4.0T V8 engine to provide personalized and exclusive customization services for high-end users, and reshapes the noble model of the D+ executive flagship car with majestic power performance and ingenuity customization technology.
User-centric, with the trend of breakthrough, open a new chapter in the future
China's auto market is presenting a new situation, with hundreds of battles for the survival of the fittest, and price wars are rising one after another. In the face of white-hot market competition, only by adhering to the user-centric and relying on strong system capabilities can we break the waves and move forward undefeated.
Since its establishment 36 years ago, relying on FAW-Volkswagen's five major production bases in China and the innovative development model of "full value chain co-creation + full system empowerment", FAW Audi has built a full-dimensional product lineup from A-class to D-class, from sedans to SUVs, from fuel vehicles to electric vehicles, and has formed a professional sales and service network with 615 marketing centers, with a total of more than 8.84 million vehicles delivered in China. In the new consumption environment, FAW Audi is continuing to accelerate the digital and intelligent transformation of its business, directly connecting with users through digital means, building a digital ecological communication online platform with FAW Audi App as the core and 2+4+X multi-touch points, relying on more than 600 offline contact points of marketing and service centers across the country, listening to user voices and responding to user needs through all channels, processes and all touchpoints. In the first quarter of 2024, FAW Audi's sales reached 148,000 units, an increase of 11% year-on-year, showing a strong development momentum. In response to the country's call for trade-in, FAW Audi also brought users a limited-time sales benefit of "Next Journey, New Journey" in the second quarter, from now on, users who purchase Q5L, A6L and other models will receive generous replacement car purchase gifts and financial gifts, and enjoy a worry-free value-for-money consumption experience.
Lei Ping, member of the Standing Committee of the Party Committee and deputy general manager of China FAW Group Co., Ltd., said at the press conference that the new era encourages innovation and creativity and advocates open cooperation. Facing the future, China FAW will continue to go hand in hand with Audi, seize the opportunity and move forward bravely, so that "breakthrough technology and enlighten the future" are within reach!
In 2024, FAW Audi will continue to focus on users and take new quality productivity as the guide, further expand the high-end product lineup, optimize the service experience, and meet the diversified mobility needs of users from fuel vehicles to electric vehicles.