Recently, I read the book "The Great River Flows Eastward" written by Mr. Wang Zhonghou, and its content is the same as the name of the book: the road is simple, riding the wind and waves, gathering strength, developing enterprises and enriching the people, working hard to start a business, and chasing dreams. It is a good book to tell the story of the striver's entrepreneurship, he represents the young people with dreams in the business community of Ordos, out of the poor mountain villages, to the outside "breaking", embarking on the road of pursuing their dreams......
This book is not piled up with many flowery words and sentences, and there are no earth-shattering scenes. Only those chapters full of true feelings and very simple and simple show us the history of struggle of Xu Xiangdong, Secretary of the Party Committee and President of Inner Mongolia Xiangsha Liquor Co., Ltd., who was born on the bank of the Yellow River and started from scratch as a farmer, and has become a well-known entrepreneur in Ordos after more than 30 years of hard work.
Each of us has ideals, and they are very ambitious, and of course we have confidence, but we don't have the heart to persevere, only want but not act. A person's hand holds his own future and destiny, and in the continuous struggle and struggle, he will eventually compose an extraordinary movement and write life more brilliantly. On the same starting line, even if the starting point is different, we can use our own persistence and hard work to run towards the finish line, surpass one person after another, live up to the sweat and the hard work, and create our own extraordinary life, all the way to imagine, all the way surging, chasing dreams, chasing the times.
I am a native of Yijin Horoqi, I have not met President Xu Xiangdong, but I have heard his name in the business world, heard his entrepreneurial deeds, drank the fragrant wine of Xiangsha Wuliang, and knew that he was a well-known entrepreneur. He is a leader in the brewing of Wuliang fragrant liquor, and also the creator of catering culture, and has made positive contributions to the development of wine culture and catering culture in Ordos and even Inner Mongolia.
One original heart, five kinds of good grain, and a fragrance for generations to come, this is the belief that all the employees of Xiangsha Liquor led by Xu Xiangdong adhere to. For decades, Xiangsha Liquor has always been the original intention of brewing high-quality pure grain liquor for consumers, and has carefully brewed one jar after another of thick and mellow Wuliang fragrant liquor, which has been favored and recognized by friends from all walks of life. In 2003, he turned the tide and conquered the business world, taking over the Dalat Banner State-owned Distillery, which was established in 1971, and led many laid-off workers to develop this enterprise into a large-scale liquor enterprise with fixed assets of more than 800 million yuan and nearly 1,000 employees. Xiangsha Liquor is a practitioner of pure grain solid-state fermentation, a pioneer of Wuliang fragrant liquor, a stickler for the quality of Chinese liquor, and a inheritor of Chinese liquor culture. The trademark of Xiangsha Liquor has been built as a well-known trademark in China, the R&D technology of Xiangsha Wuliang Qingxiang has obtained the national invention patent, and Xiangsha Liquor has been rated as a time-honored enterprise in Inner Mongolia. Led by the core industry of liquor production, the company is involved in catering, accommodation, elderly care, leisure and other industries, and is committed to building a leading industrial diversified industrial group in the region.
"A landmark is the direction of the lookout, and a starting point is the navigation of struggle. If a person lacks the cultivation of culture, the soul is a wasteland, and if an enterprise lacks the nourishment of culture, it is as weak as the human body lacks calcium. "The Party Committee of Xiangsha Liquor Industry has always adhered to the integration of enterprise party building and corporate culture, enterprise production and operation, and promoted together. Cultural enterprise, pay attention to the cultivation of enterprise spirit, is committed to cultivating people-oriented management culture, dare to fight for innovation culture, hard work and dedication culture, cast the development concept of quality first, safety first, establish a good image of enthusiasm for public welfare and dedication to the society, inject new spiritual power into the development of the enterprise, and also make great contributions to the society.
"A good marketing plan is sincere service, and the best business model is down-to-earth", this is what Xu Xiangdong said. Good brands need good marketing. Economists say: brand is the passport for enterprises to earn high profits, and brand is an intangible asset. "Xiangsha" trademark is the first well-known trademark in China of Dalat Banner, and it is the only local manufacturing enterprise retained after the transformation of the original state-owned manufacturing enterprise of Dalat Banner. Fifty years of standing, increasingly competitive brands are rare, Xiangsha Liquor is a miracle, the inheritor and carry forward of this miracle is Xu Xiangdong. The reason why this enterprise can maintain its enduring vitality and continue to grow and develop is inseparable from the pioneering and leading of entrepreneur Xu Xiangdong, and it is also inextricably linked with the hard work and selfless dedication of the majority of employees.
"Xiangsha wine is too good to drink" has become a mantra that people come casually and has been widely spread. The power of fans is endless, and those who chase "Internet celebrities" have become "steel fans", "silver fans", and even "gold fans" from iron fans. Under the interaction of Internet celebrities, Xiangsha wine not only danced in the "Golden Triangle" area of Inner Mongolia, but also blossomed and fruited on the land of Inner Mongolia, and also became famous in the surrounding areas, adding infinite vitality to the subsequent development of Xiangsha wine. At present, the total number of fans on the online platform for selling and promoting Xiangsha Liquor products has exceeded 10 million, and it is full of stamina.
Warmth is transmitted, love continues. Under the leadership of Xu Xiangdong, after years of unremitting efforts, Xiangsha Liquor has won many honors such as "Inner Mongolia Time-honored Brand" enterprise. After the success of the enterprise, he was enthusiastic about public welfare, practiced Sangzi feelings, adhered to his original intention, and did not forget to give back to the society. Over the years, Xu Xiangdong and the Xiangsha Liquor Industry led by Xu Xiangdong have successively sponsored various cultural and public welfare activities organized by the Ordos Municipal Party Committee, the Municipal Government, the Dalat Banner Committee, the Banner Government and various departments directly under the Banner and helped 1,249 five-guarantee households in the whole banner, and has also invested more than 2 million yuan to fund more than 100 poor college students to successfully complete their studies, and on the social stage, they are realizing their glory and dreams. The value of donations and materials is more than 9 million yuan, and 500,000 yuan has been donated to the Dalat Banner Red Cross Society. In the past 18 years, Xu Xiangdong and his Xiangsha Liquor Industry have actively organized or participated in a number of public welfare and charity, and have donated more than 3,000 yuan in public welfare undertakings such as donating to education, respecting teachers and education, earthquake relief, poverty alleviation, helping the sick and the disabled, caring for sanitation and other public welfare undertakings.
This is Xu Xiangdong of Gao Fengliangjie, this is a private entrepreneur who is happy to help others.
Xu Xiangdong, a well-known entrepreneur in Inner Mongolia, executive vice president of Inner Mongolia Ordos Chamber of Commerce, and vice president of Inner Mongolia Liquor Association. He is a learning, expert business leader. He has a large pattern and a high realm, and he arms his mind with new knowledge, new thinking, and new concepts. The height determines the vision, the vision determines the realm, the realm determines the pattern, and the pattern achieves the career.
Xiangsha Liquor, a private enterprise rising in the north of China and the Yellow River, has endured the tempering of water drops and stones, and has innovated its brand with integrity and is a blockbuster. The grand blueprint for building a century-old enterprise has been drawn and is slowly unfolding...... I can't help but praise it and sing about it.