This May Day is very lively, with the major online car-hailing platforms have launched May Day incentive activities, this year's May Day online car-hailing industry subsidy war has officially kicked off.
During this year's May Day holiday, the commission-free alliance announced a 118-hour commission-free activity, and in order to encourage drivers to take orders, from April 23 to April 29, a lottery was also launched on the driver's side, and the driver master can draw up to 88.88 yuan in cash red envelopes.
As the big brother of the online car-hailing industry, Didi's May Day reward this year is the strongest in history, this year's May Day Didi has launched a number of reward plans including commission-free, flow acceleration card, travel points and rainy day expansion card and holiday traffic jam treasure, it is reported that this year's May Day Didi will invest 300 million yuan to subsidize the driver.
This year's May Day holiday will be released for five consecutive days, referring to the travel grandeur of last year's May Day holiday, this year's May Day will inevitably not be less tourists, so in order to stabilize the platform's capacity, the subsidies for drivers will inevitably be not small.
Online car-hailing platforms are working hard to subsidize, but for online car-hailing drivers, this year's May Day may not have the previous grand occasion of breaking 1,000 every day.
First of all, the number of drivers who have entered the online car-hailing industry has skyrocketed this year, and a large number of drivers have poured into the online car-hailing industry, diluting the order volume of the online car-hailing platform, which has not increased much.
Secondly, this year's online car-hailing freight rate level has not been comparable with the previous freight rate, a dollar a kilometer or even eight cents a kilometer freight rates abound, and the decline in the freight rate level will inevitably lead to a sharp decline in the income of online car-hailing drivers.
Finally, under the influence of the current environment, there are more and more people traveling on a budget, and in this case, it is difficult to increase the demand for ride-hailing passengers, especially in the case of the increasing popularity of shared bicycles, many passengers will choose this type of transportation for travel, which will also affect the number of orders and income of online car-hailing drivers.
In short, judging from the current situation, it is difficult for this year's online car-hailing industry to return to the previous grand occasion, in the context of the continuous decline in freight rates and the difficulty of a big increase in passenger demand for taxis, the income of online car-hailing drivers will inevitably decline, so it may be difficult to achieve it if you want to make money on this May Day!