On April 26, 2024, the Hans Chalet brand spokesperson conference and the brand image upgrade conference were held in Xi'an. At the press conference, the powerful actor Bai Yu made his debut as the brand spokesperson, and the unveiling ceremony of the new packaging of the Hans Chalet brand was held under the joint witness of the industry media.
As a well-known brand of Tsingtao Beer, Hans Chalet proposes the theme concept of "Chalet Happiness", starting from the two main scenes of noodle and hot pot, to create a combination of food CP with different tastes, bringing consumers a healthy and happy brand image that is refreshing and naturally released.
Brand spokesperson Bai Yu
Unlock the experience with Hanse's Chalet
The Hans Chalet brand has been completely renewed, and the biggest highlight comes from the official announcement of the brand spokesperson Bai Yu. At the press conference, Bai Yu's promotional video for the brand was officially launched, and he interpreted the two scenes of noodles and hot pot with a down-to-earth image, unlocking a new and enjoyable experience.
Bai Yu on the screen is a powerful actor with a strong love and pursuit of acting, and in life, he is the "King of Northwest Noodles" who is affectionately praised by fans, and eating hometown noodles has become his indispensable love for many years. As the best companion for food pairing, the official announcement of the cooperation between Hans Chalet and actor Bai Yu complements each other, which is not only a recognition of the brand's strength, but also a reflection of the incomparable compatibility between the two parties in terms of food CP and the concept of eating happily.
For this brand upgrade, Bai Yu said frankly that as a local, Hans cabins and food have always been inseparable, and a bottle of Hans cabins has always been a "fixed match" when eating noodles, hot pot, and barbecue in Shaanxi. In the future, whether it is eating noodles or shabu-shabu, the upgraded Hans Chalet can bring everyone a refreshing and refreshing experience.
The packaging of the Hanse chalet has been renewed
Food pairings create a great experience
Hans Chalet creates a new vision, on the basis of retaining the original style, adding the image of the spokesperson Bai Yu, which not only consolidates the overall tone of the brand, but also makes people shine, and perfectly interprets the brand theme of "Chalet is big and happy". The relevant person in charge of Xi'an Hans said: "The new upgrade of Hans Chalet means that in the future, more food lovers can taste different flavors of refreshing and refreshing. ”
Hanse Chalet uses advanced fresh-keeping filling technology to skillfully combine different flavors to launch four flavors: classic pineapple, orange, lychee and champagne, with a fresh bubbly taste and a fresh and delicious experience. At this press conference, Hans Chalet released four kinds of Shaanxi traditional noodle official pairs, bringing different taste collisions to all food lovers. As an excellent main seat of food CP, in addition to pasta, eating hot pot and drinking cabins are also one of the official matching recommendations, with refreshing and spicy characteristics, bringing endless refreshment and happiness to food lovers.
Hans Chalet debuts its new IP image
Light up brand communication memories
At this press conference, Hans Chalet released the upgrade and renewal of the brand image wolf cub. With enthusiasm as the mission, the wolf cub has a cheerful and friendly personality, lively and cute, which not only integrates the brand tonality, but also shows the natural and friendly charm of the Hans Chalet, and continues to convey a cheerful spirit for the brand.
At the press conference, the wolf cub made a stunning appearance in the form of a giant blind box, unveiling the new product together with the spokesperson, and at the same time, there were multiple interactive highlights such as customized wolf boy balloons and interactive wolf dolls, attracting many fans to take photos and check in. In addition, the Chang Fun Experience Store created by the brand on site also set up a small wooden noodle restaurant, a relaxed rest area, a wolf boy interactive check-in area and other sections, attracting local store visits, food life and other fields of expert bloggers to check in, providing all food lovers with an immersive experience of eating noodles and drinking cabins.
As a well-known brand of Tsingtao Beer, the brand upgrade and renewal of Hans Chalet has brought new vitality and creative recognition to consumers, and also laid a solid foundation for the brand's development across the country. In the future, as a food CP, the cabin will lead all food lovers to experience more of the unique brand charm of "cabin is happy".