Eye-opening the world, not far to participate in the exhibition, is still a good way for manufacturing enterprises to open up the market. From May 1st to 5th, at the 135th Spring Canton Fair (Phase III), 15 small and medium-sized umbrella enterprises in Songxia Street once again attacked together to grab orders. According to incomplete statistics, in five days, these 15 companies received a total of 770 merchants from 36 countries and regions, with a cumulative intention to trade nearly 11.4 million US dollars, a year-on-year increase of 5.3% and 5.2%.
In fact, this year is the 15th year that Songxia umbrella industry has participated in the Canton Fair. It is held twice a year in spring and autumn, and the session is not absent. In the past 15 years, thanks to the leading organization and "one-stop" package service of the local party committee and government and the district umbrella industry chamber of commerce, more small and medium-sized umbrella enterprises have easily solved the dilemma of "weak strength" and boldly "light" to go to sea.
"Logistics" six unified, enterprises only need to go to people to bring products
He Yongchang, the relevant person in charge of the District Umbrella Chamber of Commerce, told reporters that the biggest reason for choosing "huddle" at the beginning was the tight demand for exhibition booths, especially a comprehensive trade event with global influence like the Canton Fair, which is an ideal choice for many foreign trade enterprises to show their faces and expand the market to go to sea to grab orders. In the face of the long-term reality of "more monks and less porridge", small and medium-sized enterprises have little chance of winning if they strive for it on their own, and they urgently need the integration of forces.
"We just need to go to someone to bring the product, and we don't have to bump into other things, it's simple and easy." Chen Mengying, head of Zhejiang Chenhao Umbrella Industry Co., Ltd., told reporters that as a small enterprise, the group not only makes the Canton Fair no longer unattainable, but also has a special person to "manage" when preparing a series of exhibitors, such as applying for a booth needs to be sorted out by policies, data preparation, formalities, and even booking air tickets, hotels, booths, etc. Therefore, to a large extent, this solves the shortcomings of small and medium-sized enterprises due to lack of manpower and lack of specialization, and helps resolve all kinds of worries.
The reporter learned that after years of exploration and summary, Songxia umbrella industry has formed a cohesive "group culture" such as unified dress, unified exhibition, unified itinerary, unified accommodation, unified clothing, and unified management to participate in the Canton Fair. "From solo to teamwork, a lot of manpower and channel resources can be shared to help enterprises reduce costs." He Yongchang said that they can also make full use of relevant support policies to reduce the burden on enterprises.
There are solo flights and new entrants, creating an open and energetic "group"
It is worth noting that in order to avoid "infighting" competition, small and medium-sized umbrella enterprises also pay attention to dislocation competition although they participate in the exhibition. For example, taking the booth layout as an example, the on-site layout and exhibit preparation are all negotiated and prepared together, and often start 2 months in advance. "In order to take out their own 'famous, excellent, new and special' good products, attract more merchants, work together to make a sound of Songxia, and show the image of Umbrella City." The relevant person in charge of Songxia Street said.
"Someone placed an order on the spot, which is a great recognition." According to Chen Mengying, the umbrella exhibited by Chen Hao umbrella company this time focuses on RPET recycled fabrics, which meets the requirements of merchants for environmental protection, and many people come up to ask. One of the merchants from Papua New Guinea placed an order worth $198,000 on the spot after some comparison. Shangyu Hengdun umbrella industry was also directly ordered by Turkish merchants for 60,000 US dollars. Shangyu Shengyuan Travel Products Co., Ltd., which also won orders, is characterized by tents with diverse styles and styles, and Shaoxing Jinglin Outdoor Products Co., Ltd. has attracted many merchants to stop and inquire with its rich beach umbrellas.
"We also went out from the group, and we benefited a lot from both the exhibition experience and the market expansion." Han Shuyang, chairman of Zhejiang Hengyang Umbrella Industry Co., Ltd., told reporters that he started doing foreign trade, and he stumbled and suffered the losses of intermediaries, and most of them were petty fights. After that, there is a "group" to go to the Canton Fair to meet the world and face to face with foreign businessmen, which is like a treasure. It is also with the help of such a big platform that the company's foreign trade business is becoming more and more prosperous, and now it has participated in the exhibition independently as a brand.
It is understood that Hengyang umbrella industry has not only successfully registered the "Hengyang" trademark, but also has become a provincial export brand-name enterprise, with a self-operated export volume of more than 10 million US dollars for many years. In addition to regularly participating in the Canton Fair, they also frequently appear in the international outdoor products exhibition, and the company's popularity and product sales have increased year by year.
"There are those who go out independently, and there are those who are constantly coming in, just hoping to create an open and energetic group." The relevant person in charge of Songxia Street said that the group is only a means, and the ultimate goal is to hope that more enterprises can continue to grow and fly solo like Hengyang umbrella industry.
There are three umbrellas in the world, one made in Songxia. Over the years, Songxia umbrella industry, which focuses on foreign trade, has focused on talent empowerment, design empowerment, and brand empowerment, integrated innovative elements, and actively sought the road of transformation and upgrading. The 15-year journey of the Canton Fair has also become a window for global merchants to observe, perceive and recognize the continuous innovation and change of the Songxia umbrella industry.
It is understood that not long ago, Songxia umbrella industry in one breath to get two national titles, in addition to the re-evaluation of the "China Umbrella City, Songxia" old title, there is a new "China camping products industry base Songxia" title, out of a new path from "small umbrella" to "big outdoors".