Every year, Meili sees the poplars, and the fire is more fragrant.
On April 9, the reporter walked into the greenhouse bayberry planting base of Xianju County Gospel Fruit Industry Professional Cooperative, and the small green bayberry hung on the branches, which was a good year of harvest.
"47 acres of bayberry were planted in the greenhouse, and the investment per mu was 100,000 yuan, and the government subsidized half of the funds at that time. Lin Jianjun, the head of the cooperative, said, "The bayberry in the greenhouse can be marketed about 20 days in advance, which not only reduces fruit drop, but also improves the quality and sugar content." ”
In recent years, Xianju County has taken the construction of the whole bayberry industry chain as the main line, continuously promoted the vertical development of the bayberry industry chain, and the horizontal expansion of all links in the chain, so as to build the bayberry into a modern industry. At present, the annual output value of the whole industrial chain of Xianju bayberry is 4 billion yuan, of which the output value of fresh fruits is 1.12 billion yuan, there are 19 leading bayberry enterprises, and there are 33,000 households and more than 100,000 people in Meinong. In February, Xianju bayberry was successfully included in the provincial rural "native specialty" boutique cultivation pilot.
Strengthen organizational leadership and make efforts in technological innovation
Walking into the bayberry intelligent greenhouse of Xu Renmi, a grower in Shangchen Village, Hengxi Town, the display screen of the greenhouse intelligent management system is readily available, such as temperature and humidity. Lao Xu opened the special app for bayberry planting on his mobile phone, pressed it with one button, and the spray system of the greenhouse was turned on, and in less than a minute, the greenhouse was already misty and rainy, and the humidity increased greatly.
"I have been planting bayberry for many years, and I have always wanted to get back the sweet and sour taste of the bayberry I ate when I was a child, and the purpose of building a smart greenhouse is also this. Xu Renmi introduced, "The smart greenhouse was added last year, a total of 11.8 acres, 130,000 acres, the government subsidized 30,000 yuan per mu, and spent more than 1 million yuan." ”
"Now planting bayberry is inseparable from technology, and it is inseparable from intelligent equipment. Xu Renmi said that as early as 2018, he built a 500-meter-long rail car. At that time, the state subsidized 64,000 yuan, and I only spent more than 4,000 yuan. ”
Xianju bayberry is the leading local characteristic agricultural product, and it is the main local specialty for farmers to get rich, and last year, Xianju bayberry was included in the 2023 national "native specialty" recommendation list. At present, the planting area of bayberry in Xianju County is 145,000 mu, the output is 120,000 tons, and the output value of fresh fruits is 1.12 billion yuan, accounting for nearly 4% of the total output value of local agriculture, forestry, animal husbandry and fishery.
In order to deepen this industry that enriches the people and benefits the people, Xianju County has formulated and issued the "Thirty Measures for the High-quality Development of the Bayberry Industry" to accelerate the upgrading of the bayberry industry. In addition, the local area focuses on the "three ends", the germplasm end, to build a bayberry germplasm resource nursery, the establishment of a bayberry research center, has completed the germplasm resource nursery planning, is carrying out the first phase of infrastructure construction, the planting end, to carry out spring bayberry planting technology, green and efficient cultivation technology training 2 sessions, storage and transportation end, around the national agricultural products production areas refrigeration and preservation of the whole county to promote the pilot, fully unblocked bayberry industry "the first kilometer".
Dig deep into the cultural connotation and implement the brand strategy
Xianju bayberry has a long history of planting, and 13,425 ancient bayberry trees with hundreds of years of age have been found in Xianju, and some of them are more than 1,000 years old.
Today, the regional public brand value of "Xianju bayberry" has reached 2.623 billion yuan, ranking first in the country in the regional public brand bayberry category of agricultural products.
Xianju attaches great importance to the protection and development of the geographical indication of "Xianju bayberry", implements the dual brand strategy of "fairy farmer" and "Xianju bayberry", signs the "Xianju bayberry" geographical indication trademark protection insurance, and launches the "Xianju bayberry" geographical indication trademark pledge loan, which effectively helps rural revitalization and common prosperity.
On November 10 last year, the compound planting and breeding system of ancient bayberry group in Xianju, Zhejiang Province successfully passed the expert review and was officially recognized as a Globally Important Agricultural Heritage by the Food and Agriculture Organization of the United Nations.
How to dig deep into the cultural connotation of Xianju bayberry is an important task of Xianju agricultural and rural departments. "We have started to prepare a series of activities such as the bayberry promotion conference to promote the green development concept of Xianju bayberry and the people it covers to live in harmony with nature. Pan Dandan, head of the Xianju County Agricultural and Rural Big Data Development Center, said that he is currently actively applying for the Xianju bayberry Chinese brand evaluation system.
Walking into the third floor of the administrative building of Zhejiang Juxianzhuang Beverage Co., Ltd., there is a bayberry museum, which displays the planting history, varieties, and related processing technologies of Xianju bayberry. In the exhibition hall of the company's visitor reception center, there are all kinds of bayberry processing products. "We are trying to follow the path of integration of agriculture and tourism, which is a major trend. Since last year, many tourism groups and students have come to visit and study. Wang Yaqin, the relevant person in charge of the company, said that the main venue of the bayberry festival in the county for several years was also placed here.
Make up for their own shortcomings and promote incubation and value-added
In a building in Lijiayan Natural Village, Jiudu Village, Butou Town, Xianju County, a bayberry grower, Jiang Weiping, spent 2.01 million yuan to purchase a set of intelligent non-destructive flexible sorting system. Jiang Weiping used to do a garment business outside, and began to plant bayberry full-time in 2013, and currently has a bayberry planting base of more than 400 acres.
"Sugar content, grammage and appearance, these are difficult to achieve accurately with manual sorting, but this equipment can do it. Jiang Weiping also developed a bayberry pollinator with a friend, and the use effect is very good. "In recent years, the Xianju County Party Committee and County Government have given great support to the bayberry industry, and it is very promising to engage in bayberry planting. ”
As a seasonal fruit, bayberry does not have a long fruiting period, and fresh fruits can only be sold for a maximum of 2 months. Xianju has extended this seasonal fruit into a year-round industry. 19 local bayberry leading enterprises have launched bayberry popsicles, bayberry juice, bayberry crisp and other products using bayberry as raw materials.
Zhejiang Meiyuan Agricultural Development Co., Ltd. is one of the enterprises, the company has its own bayberry planting base of more than 200 acres, and also signed a purchase order agreement with surrounding farmers, involving a planting area of more than 3,000 acres.
"We mainly process and produce bayberry-related wine and beverages, with an annual output value of more than 10 million yuan. Yang Lili, the person in charge of the company, believes that there are many derivative products of Xianju bayberry, such as pastries, preserves, biscuits, etc. "Every year the company comes up with new products. Our products have also won the gold medal of liquor products at the Provincial Agricultural Fair and the gold medal of the Yiwu International Forest Expo. ”
"At present, we focus on making up for the shortcomings of processing logistics, accelerating the incubation and value-added of bayberry derivatives, improving the quality of the two bayberry processing groups in Bulu and Hengxi area, creating an incubation park for bayberry derivatives with Xianju characteristics, and comprehensively promoting the green planting, processing modernization and digital marketing development of bayberry in Xianju County. Xu Danting, head of the Rural Industry Development Section of the Xianju County Agriculture and Rural Bureau, said.
Source: Chao News Sharing Alliance Taizhou Zhu Xiaobing