Ploughing in spring and summer, harvesting in autumn and hiding in winter, China has condensed thousands of years of profound food culture into essence, paying attention to conforming to the time of day and moving in response to the season. The 2024 SIAL Chinese Restaurant will select the most representative nodes of the 24 traditional Chinese solar terms to create innovative Chinese dishes with unique cultural connotations and seasonal characteristics, and taste the delicacies of the Orient in the rhythm of the changing seasons.
The competition gathers excellent Chinese food brands - Sichuan cuisine brand that ranks first, well-known time-honored restaurants in Beijing, new Hunan cuisine Internet celebrity brands, and new power catering brands that are popular all over the country.... Through SIAL Chinese Restaurant, it will break through China, promote the brand's dishes and Chinese food culture to the international market, enhance the influence of the industry, build the international popularity of Chinese food brands, and lead the new direction of Chinese food development with innovative taste.
The 2024 SIAL Chinese Restaurant Competition will revolve around the 24 solar terms in China, with a selection of the 10 most representative solar terms as the theme of the live competition, opening the scroll of taste buds in the four seasons.
The beginning of spring, the sting, the summer solstice, the great heat, the small man
Frost falls, the beginning of autumn, white dew, winter solstice, heavy snowfall
After cooking, the contestants will explain the dishes from the dimensions of creativity, ingredient selection, and solar terms matching, and the winners will be selected by the industry's well-known culinary masters and judges.
The winning team will receive an honorable prize
Greater China Food Leadership Award
Greater China Taste Excellence Exemplary Award
Greater China Food & Crafting Awards
......
Other awards will be announced on the spot
Innovative Menu Display:
Invite the team of well-known Chinese food brands to PK the most fascinating and innovative dishes on the spot, and appreciate the trendy style of Chinese food.
Food Tasting Experience:
Taste the signature innovative dishes of each participating brand with the professional judging panel, and experience the infinite possibilities of Chinese food with your taste buds.
Culinary Master Exchange:
Listen to well-known masters in the Chinese food industry share their unique insights on innovation and discuss the future development trend of Chinese food.
F&B Brand Cooperation:
Enhance brand awareness and promote the prosperity of Chinese food culture together with other excellent brands.
It will be a feast of tradition and innovation, bringing together culinary masters from various brands to present a wonderful collision of food and art at the competition. Inspire innovation in the Chinese food industry and provide diners with more delicious choices. Break the traditional catering model and lead the new trend of Chinese food culture. Build a cooperation platform in the Chinese food industry and witness the bright future of Chinese food culture together!
SIAL International Food & Beverage Exhibition
SIAL 2024 (Shanghai) will be held from May 28 to 30, 2024 at the Shanghai New International Expo Center.
The 2024 SIAL Exhibition (Shenzhen) will be held at the Shenzhen Convention and Exhibition Center (Futian) from September 2 to 4, 2024.