On April 19th, the offline salon event of "SIAL Meetime" with the theme of "Spring Tea Party" was successfully held in Shanghai CFB Group!
CFB Group owns or manages 5 international and independent brands, including DQ, Papa John's, PAPA JOHNS, Brut Eatery, Sandao Irichuan, and Jin Yuju (Xiao Jin Juju). CFB Group operates a wide range of F&B brands to meet the diverse needs of Chinese consumers.
Leaders from Hey Tea, Nai Xue, Mo Yogurt, Lele Tea, Fresh Taro Xian, Guigui Tea, Nova Coffee, Mengniu, Sanlin, Dexin, Macken Gardenton, Oldenburger, Aynmore, Biru, Wang Li Coffee, Wei Ke Fresh Food, Yanzhong Beverage, Lakeland Dairies, British Embassy Northern Ireland Investment and Trade Development Agency, Hangzhou Tianyu and other brands participated.
In the fiercely competitive new tea market, how can we create a hit? The key to getting out of the predicament is not in the tactical play, but in the way of thinking, which needs to change from traffic thinking to strategic thinking. Shanghai Hongdao strategic positioning consulting teacher He Jinyi and partners in the food and beverage industry discussed the new potential energy of brand new product marketing growth.
Nowadays, people's attention to health continues to increase, and new tea brands have launched products with half sugar, three points of sugar, 0 sugar and 0 calories. But how can the new tea drink, which has always been called "happy water", continue to make consumers "happy"? This has always been a constant topic for major brands, and we had a heated discussion on this topic at the end of the salon.
R&D practitioners need to start with food safety, high-quality raw materials, and cleanliness, and constantly update products, so that consumers can have a sense of freshness and happiness in the process of choice. New tea drinks can bring emotional value to consumers, but this "happiness" is not only the intake of sugar, but also can be transmitted to consumers from many aspects: sight, smell, taste, and touch. Therefore, in the process of product research and development, we can deepen innovation in product packaging, story, culture and other aspects, so that products can continue to output "happiness" for consumers.
<SIAL Meetime 攒局了！西雅>
<SIAL Meetime is a new series >of themed salon activities launched by SIAL for the food and beverage industry, each issue of which gathers practitioners from the food, beverage and catering industries to participate in different forms of themed activities, gain industry knowledge, make new partners and explore more potential business opportunities in a relaxed and pleasant atmosphere.
SIAL International Food & Beverage Exhibition
SIAL 2024 (Shanghai) will be held from May 28 to 30, 2024 at the Shanghai New International Expo Center.
The 2024 SIAL Exhibition (Shenzhen) will be held at the Shenzhen Convention and Exhibition Center (Futian) from September 2 to 4, 2024.