Under the national decision-making and deployment on promoting the trade-in of consumer goods and the work arrangement of the Ministry of Commerce on the "Consumption Promotion Year", the 2024 Huadu District "Consumption Renewal and Purchase To Huadu" consumption promotion activity and the 27th Automobile Culture Carnival will be opened in Huadu Square on the evening of April 30, and nine series of consumption activities with multi-scene layout and multi-format integration will be opened simultaneously, and the activities will continue until the end of June, seizing the entire May Day holiday consumption season.
The event was hosted by the People's Government of Huadu District, undertaken by the District Science, Technology, Industry, Commerce and Information Technology Bureau, and co-organized by the Propaganda Department of the District Party Committee, the District Federation of Trade Unions and other relevant units.
Since the beginning of this year, the Huadu District Party Committee and District Government have insisted on giving priority to the recovery and expansion of consumption, effectively improving the quality of consumption supply, promoting the trade-in of consumer goods, and striving to stimulate potential consumption, and business development is changing with each passing day. In the first quarter of this year, the retail sales of consumer goods in the district increased by 11.1% year-on-year, ranking first in the city. In April, the Sunac Cultural Tourism City project in Huadu District successfully created a metropolis-level Yangcheng Night Market Pilot Zone, which is one of the first batch of metropolis-level Yangcheng Night Market Pilot Zones released in Guangzhou, representing the unique characteristics of Guangzhou's night consumption business district and injecting more possibilities into Huadu's colorful nightlife.
Under the unified deployment of Guangdong Province's promotion of consumer goods trade-in action and Guangzhou's green and intelligent home appliance renovation activities, the "Consumption Renewal and Purchase To Huadu" series of consumption promotion activities in Guangdong Province will link the consumption of home appliances and furniture, shopping malls and supermarkets, sports, tourist attractions, food, housing, night economy, and e-commerce in nine key areas, and promote co-sales offline and online, through the one-stop trade-in service model, to achieve precise subsidies for consumer consumption, so that more consumers can benefit from policy dividends, so as to activate the trade-in market to a greater extent. Create new increments in consumption and benefit people's lives.
01 Huge discount season for car purchases
It covers the 27th Auto Culture Carnival, the 2024 Huadu District Automobile Consumption Subsidy Activities, and the exclusive preferential activities for employees to purchase cars, of which the Auto Carnival has been successfully held for 26 sessions, becoming a grand event to showcase the automobile culture and rich resources of Huadu District. From May 1st to May 3rd, this carnival will organize 30 automobile sales companies, 35 brands, and about 100 models in the district to be exhibited in Huadu Square, and launch various preferential activities for car purchases.
2024 Huadu District Automobile Consumption Subsidy Activity (Phase I): From March 20th to May 5th, those who purchase new energy vehicles or fuel vehicles (excluding second-hand cars) and complete motor vehicle registration at participating automobile sales enterprises in Huadu District can receive a consumption subsidy of up to 5,000 yuan. (For details of the event, please refer to the UnionPay - Government Consumption Vouchers - Guangzhou - Buy To Huadu page)
Exclusive preferential car purchase activities for employees: Cooperate with Dongfeng Nissan to carry out preferential car purchase activities for trade union members in Huadu and some trade union members in counterpart assistance and cooperation (cooperation) areas, so as to drive the sales of local agricultural and sideline products in counterpart assistance (cooperation) areas and Huadu, help rural revitalization, and promote automobile consumption.
02 Home Appliances Furniture Season
The 2024 automobile consumption subsidy voucher will be issued through the method of "government support + enterprise promotion" to promote the consumption of home appliances and furniture. Sales companies such as Guangzhicai, Lifeng Air Conditioner, and Laoka Home Furnishing in our district, as well as shopping malls such as Meijiapei, Mattel, Guangbai Plaza, and RT-Mart actively participated in the trade-in activities of consumer goods. Support the launch of the "Salute to the Guardian • Thanksgiving Feedback Ten Million Subsidy" home appliance subsidy special activity, set up a special staff service session, and give special supplements to the purchase of air conditioners, color TVs, refrigerators, washing machines, kitchen appliances, mobile phones and other products.
03 business district easy shopping season
With the main line of "easy shopping in the whole city, happy May Day", key shopping malls and supermarkets in the district, such as Junyi Wanbang Plaza, Guangzhou Sunac Mao, Huadu Yale City, Tianhe City Ole Park, RT-Mart and other large shopping malls and commercial enterprises combined with the May Day Festival, held a special theme Tesco season, organized and carried out theme marketing and promotional activities covering retail, accommodation, catering, cultural tourism and other fields, launched consumption discounts, provided warm-hearted services, and realized a warm market, warm enterprises and warm fields.
04Taste the food season
Taking the release of the landmark food map of Huadu as an opportunity, major catering enterprises and stores in the district launched a Huadu check-in activity with the theme of "Seeking Huadu, Checking in Deliciously", promoting food models, gathering all kinds of delicacies, and creating a Huadu on the tip of the tongue for citizens and tourists.
05 Night Consumption Season
Each night economy pilot zone in the district will create a night consumption festival around the theme of "Huadu YES", one town and one street. Classic projects such as the cultural activities of Longtou Ancient Village in Tanbu Town, Xinhua Street, the archway of Lianglong Night Market in Huashan Town, and the Ladingmao Night Market Street in Qingbu Village, Xinya Street, have created a new image of "Huadu YES" with Huadu flavor, fashion trend and international style. The business district launched a special night-themed consumption promotion activity. Guangzhou Sunac Mao carried out a series of activities such as the opening ceremony of urban camping, sunset lawn concert and starry sky movie screening hall, and Tianhe City Outlet Park took the Cantonese LIVEPARTY as the carrier to create a landmark of night fashion and trendy toys.
06 Wind and snow moon season
With the theme of "Flowers and Flowers, Playing in the Snow and Exploring Flowers", a series of activities including national style performances, flower parades, beauty and Chen markets, and flower festivals were carried out in Guangzhou Hot Snow Miracle and Maling Flower Botanical Garden, and a combination of "popular videos + popular activities" was played to promote the culture of "galloping from the snow field to the sea of flowers".
07 Quality Buying Season
Produce a short video of "Authoritative Celebrities Look at Huadu", invite video traffic celebrities in the real estate industry to participate in interaction, express opinions, push online and interact with videos at designated real estate sites. Hold the "May Day" housing exhibition activities, provide real estate recommendations, real estate preferential promotions, policy consultation and other real estate professional services, support the rigid and improved housing needs of home buyers, and promote the orderly circulation and healthy development of the real estate market.
08 Good Things Live Season
Hold an e-commerce competition in the whole region, give full play to the advantages of leather goods, beauty, home furnishing, flowers and bonsai and other industries in our district, and mobilize the head anchors of the platform to actively carry out a series of consumption promotion activities on live broadcast platforms such as small program live broadcast, Taobao live broadcast, Jingdong live broadcast, Pinduoduo, YY Yiyi, Douyin, Kuaishou, etc., cultivate e-commerce talents, incubate e-commerce teams, open up online sales channels, and cultivate new consumption hotspots.
09 National Fitness Season
The stadiums and facilities in the district have launched a series of sports activities to benefit the people, and held large-scale sports competitions such as the Huadu District Rope Skipping Fitness Festival, the "Flower Flower Capital, Rope Youth" Rope Skipping Competition, cycling activities and fun games of enterprises and institutions, and promoted the public sports facilities of schools, institutions, enterprises and institutions that meet the conditions for opening up to the outside world for free or at low fees.
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Source: District Bureau of Science, Technology, Industry, Commerce and Information Technology
Edit: Dream Fulfillment
Reviewer: Wang Miao, Wu Minna
Proofreader: Jia Yu Peng Tianyang
Review: Deng Biyan
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