In order to actively respond to the 5th Shanghai Five-Year Shopping Festival, and further highlight the joint association of business, tourism, culture and sports exhibitions, the promotion of goods and services, and the integration of brands and scenes, from May 5th, Bailian Quyang Shopping Center will officially open the curtain of the "Good Show Next Door" Drama Festival, bringing a one-month immersive experience of theatrical performances to the surrounding residents.
It is reported that this drama festival will present a series of rich and diverse performances. The premiere repertoire is the original immersive play "Fanxi Society", which is tailored for shopping mall performances, integrating plot, interaction, and music as one of the innovative comprehensive repertoire, incorporating a large number of magic elements and exquisite tall props soldiers, which is not only ornamental but also rich in interaction.
The repertoire of the CIIE "Puppet Show" will also be staged, which integrates ethnic elements and conveys the delicate and expressive spirit of Shanghai-style puppets in different forms of expression, allowing the audience to appreciate the exquisite skills and wonderful charm of puppetry, while also showing the "open, inclusive and innovative" urban characteristics of Shanghai and the vitality of national intangible cultural heritage art. The highly anticipated mime master will also appear in Bailian Quyang Shopping Center, and will convey the wisdom and emotion of life in the form of humorous and witty performances.
A number of interactive parades will also be held during the festival to allow the audience to better immerse themselves in the atmosphere of literature and art. Actors will perform in costumes around the mall, making the shopping experience even more fun. From May 1 to May 4, handmade DIY activities will be held every day in the atrium on the first floor of the mall, allowing consumers to put down their mobile phones and calm down to complete a small work of art.
The person in charge of the shopping mall told reporters: "We hope to shorten the distance between consumers and theatrical performances through wonderful performances, and achieve the purpose of 'gathering operas, gathering arts, and gathering friends' in the neighborhood, while enriching the spiritual and cultural life of residents, it can also enhance the brand image of Bailian Quyang Shopping Center." ”
Quyang Bailian previous handicraft activities
In order to bring the most practical discounts to consumers, Bailian Quyang commodity activities during the May Day period are also very "powerful". Inlaid jewelry 5.5 folds, gold jewelry up to 70 yuan per gram, women's clothing selected products 2 folds, sportswear 6 folds, and a full amount of gifts, from May 1 to May 5, Bailian members spend 55 yuan or more, you can get a good partner ice cream. In addition, there are also value-added group purchase coupons, such as 300 for 240 groups, 100 for 79 groups, 100 for 500 minus, 100 for 2000 minus 100 and other preferential combinations.
In addition to the wonderful offline activities, Bailian Quyang is also "full power" in the construction of a 15-minute convenient life circle. When the weather is getting hotter, a new "Linyue Station" is built on the south square to provide rest for the courier brother, so that the busy crowd can drink saliva and rest their feet here. "We hope that neighborhood services will not only warm the surrounding residents, but also warm the new forms of business and new employment groups. The person in charge of the mall said.
Shopping mall "Neighborhood Station"
Reporter: Wang Jie
Image: Bailian Quyang
Source: Shanghai Hongkou