A hot topic in the automotive circle recently is that Apple has abandoned its multi-billion-dollar iCar project, which has been launched for more than a decade, and has withdrawn from the new energy vehicle market. At the same time, Mercedes-Benz, a traditional luxury car giant, also announced an adjustment to the electric vehicle transformation plan, postponing the target of electric vehicle sales to the second half of the 20s of the 21st century. As early as the 2023 Tokyo Motor Show, the FIA announced that a number of major automakers, including FE, Toyota, Honda, Ford, and Audi, have chosen to abandon or delay their electrification development plans.
From a chaser to a leader, China's intelligent manufacturing has surprised the world
In stark contrast, Chinese auto brands are far ahead in the new energy market, as An Conghui said at the Electric Vehicle 100 Meeting, those who have the ability have to roll outside. With the accumulation of top technical strength, the momentum of Chinese auto brands in the global market is indeed fierce enough. According to the China Association of Automobile Manufacturers, China's automobile exports will reach 4.91 million units in 2023, successfully surpassing the original No. 1 Japan (4.42 million units) and becoming the world's largest auto exporter. Looking at the top eight car companies in exports, in addition to Tesla, all of them are Chinese brand manufacturers, and what has attracted global attention is that China's auto exports have become the first big brother from the midstream, and it only took three years for the unprecedented rise of China's auto industry may be one of the reasons why Apple gave up making cars.
What's more worth mentioning is that in the past, the phenomenon of price increases and hot sales of imported cars in the domestic market has become a thing of the past, and their sales and reputation have both declined, and even some dealers who hoarded large-displacement imported cars have gone bankrupt. On the contrary, "domestic luxury car exports" have become a new hot trend. Brands such as BYD, Wenjie, and Haobo are exported overseas, and although the price is higher than that of China, they are very popular. In addition, in the highly competitive European market, China's EV market share has grown rapidly from 0.4% in 2019 to 7.9% in 2023. Obviously, in the new global market competition, Chinese auto brands have gradually changed from a catch-up to a leader.
Born as a global brand, the "global gene" of Chinese brands
However, the globalization of automobiles is not simply about import and export, but also about the comprehensive capabilities of enterprises in the global market, such as localization, the establishment of advantageous supply chains, and barrier-free sales. In this environment, the performance of the Haobo brand, which has been globalized at the beginning of its establishment, is particularly eye-catching.
Since the launch of the brand in September 2022, Haobo has joined hands with China Aerospace to jointly establish the "Haobo Scientific Research Laboratory", continuously extracting the essence of China's industrial science and technology, and creating a world-leading R&D and design system. In terms of product design, Pontus Fontaeus, the soul designer of the supercar industry, the former Ferrari designer, serves as the chief designer of Haobo, so that its product design brings together the world's top artistic trends. What's more remarkable is that Haobo products are all born in the world's only new energy lighthouse factory, which is undoubtedly the best proof of its world's top intelligent manufacturing level.
As the pioneer and leader of China's new energy high-end luxury brands, Haobo has been leading the development of the industry with its global strategic layout and technological innovation breakthroughs, such as the first batch of L3 autonomous driving road test licenses, the first to launch the Haobo GT high-end intelligent driving 3L version with L3 capabilities, and the industry-leading no-map NDA function has been equipped with a new model Haobo HT on the market, which undoubtedly provides more solid support for Haobo to conquer the global market.
Accelerate the process of internationalization and become popular overseas
Just as the thousands of rivers on the mainland go all the way to the east before finally converging into the sea, the technical strength accumulated by Haobo has helped its global business to form a good trend of China's export + localized production, and further improved the efficiency of Haobo's globalization process. At present, Haobo has completed the layout in Southeast Asia, Hong Kong and other places, and the star models Haobo SSR and Haobo HT continue to sell well in overseas markets. At the Bangkok Motor Show in Thailand, China's million-level supercar Haobo SSR refreshed the ceiling of high-value overseas sales of Chinese auto brands with a hot result of receiving more than 1 order per day, and the Haobo HT worth 2 million baht was also robbed as soon as it went on sale.
On the other hand, Haobo responds to the call of the country's "One Belt, One Road" and actively lays out in countries along the route, such as Haobo has built its first overseas factory in Thailand, which is expected to be completed in July this year, with an annual production capacity of about 50,000 vehicles, which will provide cars for the local market in Thailand and radiate to surrounding ASEAN countries and other regions. At the same time, Haobo will also take Thailand as the center, radiate Southeast Asia, build a global production and sales base in Asia Pacific, Europe, the Middle East and other places, and popularize high-end smart electric vehicles to the world.
Focus on the global gaze and attract international celebrities to experience and praise
China's auto market has always been a battleground, and the Beijing International Auto Show, as a global automotive vane, vividly reflects the changes in the market and brands. Among them, the Haobo brand has demonstrated its "global top technology" strength in technology, products, and brands to global consumers.
At the Beijing Auto Show, the 2024 Haobo HT was launched, with a guide price of 213,900-289,900, this global strategic model, born for the world's elite families, is not only the only luxury pure electric SUV with 825 kilometers of ultra-long battery life and 800V high-voltage fast charging, but also equipped with an industry-leading non-map NDA system, which can be used all over the world, once again refreshing the luxury standards of global new energy vehicles, and also making China's new energy vehicle luxury products focus on the global attention. The Haobo brand has become the top class at the Beijing Auto Show, attracting many international celebrities and dignitaries to compete for the check-in experience, which is the best proof.
After decades of difficult exploration, China's automobile industry has successfully crossed the century-old development process of the European and American automobile industries. Today, overseas markets have become the new arena, and Chinese auto brands are striving to compete in the global market with their increasing R&D capabilities, production technology and marketing skills. As a high-end representative of China's automobile industry, Haobo is a global brand, from creating globally recognized models to building a world-class brand, Haobo will lead and reshape the pattern of the global automotive market.