Recently, Kering Sports and La Liga giants Real Madrid Football Club announced that the two sides have officially signed a comprehensive strategic cooperation agreement. This historic cooperation signifies the joint commitment of the two parties to promote the innovation and development of football and sports technology, further deepen the reform of the sports field, and create a new model of digital sports entertainment.
This strategic partnership is also significant, as Kering Sports, the world's leading digital sports brand, not only further establishes its leadership in the field of sports digitalization through this partnership with Real Madrid, but also marks an important step forward in its brand globalization strategy. This cooperation will rely on the resource advantages of both parties to bring more exciting events and excellent sports entertainment experience to football fans around the world through a combination of online and offline methods.
With the rapid development of the Internet, the way global sports consumers are entertained is undergoing a fundamental change, especially the post-90s generation and younger generations, who prefer to experience sports events through digital platforms. The digital sports entertainment model, that is, the trend of combining traditional events with entertainment elements, is gradually becoming the new favorite of the market. Kering Sports' partnership with Real Madrid comes at a timely time to leverage this transformation to drive the digitalization of football and sports entertainment to meet the needs of young audiences around the world.
This strategic partnership will also accelerate the expansion of Kering Sports and Real Madrid's brand presence in the global market. Through joint marketing and branding activities, the two parties will be able to reach a wide range of users in Asia and around the world more effectively, and jointly shape a new chapter in international sports and cultural exchange.
Real Madrid legend Robert Carlos said: "The partnership with Kering Sports is based on a shared vision for the future of sport. We are confident that through Kering Sports' digital platform and technical support, Real Madrid will be able to better connect with fans around the world, while also taking our brand to new heights." ”
Speaking at the press conference, Kering Sports' CEO said: "It is a great honour and opportunity for us to be able to partner with a world-class football club like Real Madrid. We look forward to this partnership to revolutionize the global sports industry and spark a new trend in the integration of football and technology." ”
The cooperation between Kering Sports and Real Madrid is not only a strong alliance between the two industry giants, but also an active exploration and practice of the future development direction of sports. This cooperation will open a new era of digital sports, create more value for global sports fans, and achieve the long-term goal of mutual benefit and win-win cooperation.