Known as the "May Flower God", peony has been the traditional Chinese flower of love since ancient times. In recent years, peony has become a favorite flower for more and more people. As the capital of peony, Heze, Shandong, is favored by the peony flowers in its production area.
Approaching May, Heze ushered in the peony flower season, with a total of 80 million peony flowers in 40,000 mu budding to be released, and the flowering rate reached more than 95%. While attracting tourists to watch, a large number of peony flowers have also entered the sales market.
According to the survey, the offline price of peony flowers is 5-7 yuan per branch, and the online price is 1.9-5 yuan per branch. Jingdong supermarket consumption data shows that since the beginning of the flowering season, peony pre-sales have grown rapidly, up 378% month-on-month compared with the previous month, and it is expected that in May, it may be able to beat the top roses in flowers and become the top seller in the flower category.
It is reported that peony is a seasonal flower and is only sold in April and May every year, so for farmers who grow peony, the timeliness of sales is very critical.
This year, in order to ensure the smooth sales of peony farmers, the Heze government cooperated with local flower farmers and industrial bases, and with the support of Jingdong Supermarket's "10 billion agricultural subsidies", improved the peony sales chain, and opened the largest peony picking this year in Heze, searching for "Guofeng Peony Season" on Jingdong APP, consumers can buy 19.9 yuan 10 high-quality peony flowers at the lowest price on the whole network.
It is understood that Jingdong Supermarket launched the "10 billion agricultural subsidy" venue in March this year, and invested 10 billion yuan to subsidize agricultural products in three years, so that consumers can enjoy the lowest price of high-quality agricultural products on the whole network. To this end, Jingdong Supermarket has stationed procurement and marketing teams in various production areas to find the most authentic and cheapest agricultural products, and also dispatched a professional team to conduct quality inspection in the production area. "Jingdong Supermarket 10 billion agricultural subsidy" is directly purchased from the place of origin, without middlemen to increase the price, and then through tens of billions of yuan of subsidies, to ensure that it is sold at the cheapest "origin price".
At present, the peony industry has become an important part of Heze's economy, and the cooperation with Jingdong Supermarket can not only drive farmers to increase their income and get rich, but also help Heze peony to go to the whole country more quickly, polishing the beautiful business card of Heze peony.
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