Since ancient times, almost all Chinese have loved to pay attention to "auspiciousness". Not long ago, the Year of the Dragon, the Dragon Moon, the Dragon Day, and the Dragon Time rushed to the hot search, and it is said that such an "auspicious time" will appear three times in 2024. No wonder this year, the baby dragon is piled up, and the confinement lady is not enough.
According to data from an Internet housekeeping service platform, since 2024, orders in the housekeeping service industry have exploded. As of the first quarter, the number of orders for housekeepers (mostly nannies), confinement nannies, and childcare sisters-in-law increased by 121%, 99%, and 67.2%, respectively. Among them, confinement maids are the highest-paid positions in the domestic service industry. In first-tier cities, even ordinary confinement ladies can earn more than 10,000 yuan a month, and experienced people earn even more. Despite the steady stream of applicants looking to enter the industry, demand is still in short supply.
First of all, the industry has become more standardized, and both companies and families have higher requirements for confinement nannies; secondly, the more excellent confinement nannies are, the more likely they are to be referred by customers, and they seem to be more willing to work alone to avoid being taken by the company. In fact, it is difficult to find excellent confinement sisters on the market.
Many people can't distinguish between confinement nannies, childcare sisters-in-law and nannies, and even some third-party consulting companies will equate nannies with confinement nannies.
If it involves the care of mothers and newborns, confinement nannies are more professional than nannies. The so-called "serving the confinement child" is a simple summary of the work of the confinement lady. The cycle is not long, but the daily work arrangement is not easy at all. Most of them need to live at home, 24 hours a day, and have the possibility to work at any time.
At present, there are many products in the confinement category on the market, and the best sales are the 7-day live-in service. For a family, the overall cost of this product may be relatively low.
For merchants, the main product is 26-day escort. That is, to help the mother pass the "confinement period" smoothly, and if there is still a need, the time can be extended. A complete service cycle is more beneficial to the care of mothers and newborns, as well as to the growth of confinement nannies.
Although the number of newborns in mainland China has been decreasing in recent years, and the fertility rate may continue to decline in the future, the demand for "confinement nannies" from urban parents has continued unabated. With the acceleration of urbanization in the mainland, the market demand for confinement nannies may not decline in the short term.
In addition, according to the latest data from the Ministry of Commerce, there are about 30 million domestic service workers in the mainland. Referring to the average monthly salary and salary structure of housekeeping aunts in the "2022 Housekeeping Auntie Yearbook", it is not difficult to find that there are really not many practitioners who really meet the standards of confinement nannies.
At least in the next few years, the market may not be saturated, so more and more capital wants to come to this industry to get a piece of the pie. The data shows that most of the enterprises related to confinement sao have been established for less than 5 years. More and more companies are inevitably mixed, and the selection of confinement sisters by mothers should be considered comprehensively. A third-party testing platform has selected the top ten brands of confinement sao, which is for reference only.
In addition to the injection of capital, we have noticed that there are also many young people entering the industry. What threshold does it take to become a confinement lady? Many platforms have set star ratings for confinement nannies, and each star corresponds to different standards. Let's take an Internet housekeeping service platform as an example: the average daily salary ranges from 415 yuan to 1031 yuan. If you want to improve your star rating, in addition to the necessary work experience accumulation, you also need to spend extra time to improve yourself. It's no wonder that more and more young people are becoming popular in this industry, probably because of their ability to learn.
If we combine the aforementioned 24-hour work intensity, you might need to silently divide by 3 on their average earnings. This does not seem to be much different from the income of a nanny, and even the income of a 6-star confinement lady may be lower than the average income of a domestic worker.
Although some confinement ladies will choose to take a short break after making a single order, it is understood that such confinement ladies are a minority after all, and most of them are still unwilling to give up the opportunity to make money, and some even have the situation of "bumping into orders". Orders don't wait for you to take a break, especially this year, most confinement ladies still hope that the more orders you have, the better. What a pity for the world's workers!
Resources:
- Beijing Daily: Confinement sisters-in-law and childcare sisters-in-law are in short supply, and Beijing has introduced talents from all over the world "point-to-point".
- Guangming.com: Ministry of Commerce: There are about 30 million domestic workers and the actual demand exceeds 50 million
- Yangtze Evening News: Confinement is difficult to grab! Data shows that mainland-related enterprises have increased fivefold in five years
Data Journalism Editor: Wen Li
New Media Design: Miao Qihui
Proofreader: Zhang Yanjun