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Hu Xijin: Adding two days of holidays to May Day and restoring the 11th Golden Week is the best way to alleviate public sentiment [with analysis of the current situation of the tourism industry]

author:Qianzhan Network
Hu Xijin: Adding two days of holidays to May Day and restoring the 11th Golden Week is the best way to alleviate public sentiment [with analysis of the current situation of the tourism industry]

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The May Day holiday is coming, but in fact, there is only one day off on May Day, and you have to make up shifts before and after the holiday, which has caused dissatisfaction and complaints among netizens. Social media is full of complaints that people are too tired of the arrangement.

Recently, Hu Xijin, a well-known commentator, said that there are many controversies about the holiday adjustment, and adding two days of holiday to May Day and resuming the National Day Golden Week is the best way to alleviate the public's sentiment. He said that the country's holiday arrangements have not been adjusted for more than ten years, and the country has the strength to add two more days of public holidays, at least one more day, to improve the fatigue of having to adjust the holiday on May Day.

Previously, he also mentioned that the actual May Day holiday will be restored to 3 days, so that it can form a "Golden Week" like the 11th. Hu Xijin said that the past May Day Golden Week time is a precious memory for the whole family to travel, and if a May Day "Golden Week" can be fully restored, it will help improve the happiness of Chinese.

The May Day holiday is an excellent time to travel and has a positive impact on the tourism industry. During this holiday season, many people choose to travel, resulting in a significant increase in tourist attractions and hotel bookings. The tourism industry usually peaks during this time, which also brings economic benefits to the related industries.

The highlights of the national tourism consumption data during the "May Day" holiday are frequent

According to the data, from May 1 to 5, 2021, 175 million passengers were sent by highways across the country, an average daily increase of 1.5% over the same period in 2019 and an average daily increase of 102.7% over the same period in 2020. The relevant person in charge of traffic big data of AutoNavi Map pointed out that from May 1 to 5, the national highway congestion mileage increased by more than 30% compared with the same period in 2020, which was the highest in the past. At the same time, the popularity of self-driving travel navigation in China has also increased by 51% year-on-year, and the popular cities for self-driving travel are Beijing, Chengdu, Hangzhou, Shenzhen, Shanghai, etc.

From the perspective of self-driving popularity in scenic spots across the country, Hangzhou West Lake has the highest self-driving popularity, followed by Shenzhen Dameisha Seaside Park. In addition, Zhoushan Putuo Mountain Scenic Area, Beihai Silver Beach, Phoenix Ancient City, and the Bund are also on the list of the top ten popular self-driving scenic spots on May Day.

Hu Xijin: Adding two days of holidays to May Day and restoring the 11th Golden Week is the best way to alleviate public sentiment [with analysis of the current situation of the tourism industry]

The demand for travel from users in the sinking market has surged

In 2021, the "May Day" has greatly improved the travel awareness of users in the sinking market (not first- and second-tier cities), and the number of travelers accounts for 45%. Since 2017, the railway tourism consumption circle has developed to the second and third tier cities, and the tourism industry in the second and third tier cities has been expanding year by year.

On the other hand, it can also reflect that the living standards of residents in second- and third-tier cities in the mainland are improving, and they are beginning to pursue a higher level of meaning of life when their basic life is satisfied.

Hu Xijin: Adding two days of holidays to May Day and restoring the 11th Golden Week is the best way to alleviate public sentiment [with analysis of the current situation of the tourism industry]

On May Day, Changsha received more red tourists

According to the "2021 May Day" Travel Big Data Report, in 2021, the 30 tourism reception units included in the province's statistical scope in Changsha City received 280,600 people on the same day, with a total of 1.69 million people, an increase of 255.79% and 130.3% year-on-year respectively. Among them, the main red scenic spots Yuelu Mountain and Orange Island received 66,800 and 65,800 tourists respectively on May 5, with a total of 442,600 and 350,100 tourists respectively, ranking first and second in the reception volume of scenic spots in Hunan Province.

Hu Xijin: Adding two days of holidays to May Day and restoring the 11th Golden Week is the best way to alleviate public sentiment [with analysis of the current situation of the tourism industry]

On May Day this year, tourism enthusiasm has achieved steady growth on the basis of a high level. According to Ctrip data, the search popularity of domestic hotels and air tickets increased slightly year-on-year, and the search popularity of outbound air tickets increased by 56% year-on-year.

China Merchants Securities released a report predicting that with the approach of the May Day holiday, the hotel and catering industry is expected to maintain strong development. Shanghai Securities said that the May Day holiday will stimulate a substantial increase in catering consumer demand, providing strong support for consumer confidence throughout the year. Driven by the franchise and cooperation model, catering brands will accelerate their expansion and regional penetration, effectively reducing the operational risks under the self-operated model. The industry's leading catering companies are expected to take advantage of market trends to accelerate the layout of new stores and usher in a new round of development dividends.

Prospective Economist APP Information Group

For more research and analysis of this industry, please refer to the "Analysis Report on Market Prospect and Investment Strategic Planning of China's Tourism Industry" by Qianzhan Industry Research Institute

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