The European high-end brand Woom Woom officially announced its entry into the Chinese market, and the strategic partner of Woom Woom in China is a well-known domestic children's bicycle brand, Youbei RoyalBaby.
On May 6, 2024, during the Shanghai International Bicycle Exhibition, Paul, CEO of Wumu Woom, signed a strategic cooperation agreement and launched the Wumu Woom brand China Investment Promotion Association. Merchants Shengqi, Wumu woom sincerely invites professional dealers and retailers from all over the country to negotiate at the exhibition. Ubay will be the only partner of Wumu Woom in China in terms of brand, channel, sales and other links, and establish Youbei Womi Trading (Beijing) Co., Ltd. to bring a variety of ultra-light strollers and experiences to Chinese families and children, which can be called a historic cooperation in the industry and mark the cooperation between the two sides to a new height.
First of all, Mr. Wang Jianzhong, Deputy Secretary-General of the China Bicycle Association, delivered a speech for the event, hoping that people from all walks of life will pay more attention to the development of the children's bicycle industry, so that more children can fall in love with cycling and grow up healthily. Tong Lixin, chairman of Youbei, unveiled the latest research and development of the flagship model of easy riding - Interstellar Flying Shark, as the pioneer of easy to ride children's bicycles, which is the crystallization of Youbei's unremitting pursuit of children's riding experience.
Mr. Tong Lixin, Chairman of Ubay, expressed the great significance of the strategic cooperation between Ubay and Wumu Woom to promote the development of the children's bicycle industry and improve the user experience, and expressed firm confidence in deepening cooperation in the future. Mr. Paul, CEO of Woom, delivered a speech and shared the original intention and vision of the strategic cooperation between Woom Woom and Youbei, which stems from the common belief in the healthy development of children and cycling culture. Special emphasis is placed on the magic moments in the riding experience, and the Youbei Interstellar Flying Shark is full of praise, which brings children not only safe and comfortable riding fun, but also an innovative and charming riding experience. Mr. Paul, CEO of Woom, and Ms. Vicky Wang, Vice President of Jebsen Capital, will be an audio-visual feast to showcase the excellent quality and cutting-edge design concept of Woomwoom, and will also be a strong proof that UBAY and Woom will work together to develop the market and serve children around the world. Let's look forward to this signing event together, witness Youbei and Wumu Woom work together to create a new era of children's cycling and open a new chapter of strategic cooperation!
Ribbon-cutting Ceremony (from left: Wang Jianzhong, Deputy Secretary-General of China Bicycle Association, Paul Omwoom, CEO of Wumu woom, Tong Lixin, Chairman of Youbei, and Immanuel, Director of Strategic Planning of Jebsen Group)
Best-selling all over the world for 11 years, Wumu Woom has a lot of origins
In 2013, Marcus Ihlenfeld and Christian Bezdeka founded Woom in a garage in Vienna with the aim of developing a bicycle for children that perfectly matches their proportions and riding behavior. Christian is a trained biomedical technician with a degree in industrial design, while Marcus has been a marketing manager in the automotive industry at the time. Today, Woom Woom has distributors in 30 countries, including Austria, Germany, Switzerland, Scandinavia, Spain, France, Italy and other international markets, Woom Woom also has a large business in the United States, with warehousing, after-sales, marketing team.
90% of the bike parts of Woom Woom are specially developed for children to meet their specific needs and anatomy. When it comes to the joy of cycling, weight is a key factor, and all the development work has been done to create a bike that is 40% lighter than traditional children's bikes. This makes the Gom Woom bike the lightest series of children's bikes in the world.
Knowing that cycling is a powerful force for the transition to climate-friendly, healthy, efficient and enjoyable urban and rural transportation, Woom Woom bikes have the following characteristics:
Child-friendly and ergonomic: to meet the specific needs and anatomy of children.
Ultralight: Bikes that are 40% lighter than traditional children's bikes are made.
Instinct: Kids learn to ride much faster on a Gom Woom bike than they can on a standard children's bike.
Safety: With excellent handling and optimal ergonomics, it provides a fun and safe riding experience for children.
Cost-effective: High quality and retains value, even for used bicycles.
The light of domestic products joins hands with European brands
At the press conference, Paul, CEO of Wumu woom, praised the status and contribution of UBAY in China's children's bicycle industry, and said, "In my visits to Chinese companies, UBAY is one of the companies that resonates with me the most. We have a deep resonance and tacit understanding at many levels such as corporate vision, mission, core values and product design concepts. I had the privilege to visit Ubay's R&D center in Beijing and the state-of-the-art production base in Tianjin, and I had a late exchange with the founder of Ubay, Tong Lixin. ”
Paul Woom, CEO of Wum woom
The first mover has a lot to do
As a brand focusing on children's bicycle tracks, Ubebi Wumu Woom was established 4 years earlier, established in 2009, and is now a well-known brand that has obtained 200 children's patents and its products sell well in 82 countries around the world. In 2022, Youbei rejected the training wheels, single-handedly promoted the correct riding concept, and launched a new generation of [Easy to Ride Children's Bicycle] in terms of product matching. As the pioneer of easy-to-ride children's bicycles, Youbei through a one-key quick release crank and ergonomic frame, so that children no longer rely on training wheels for riding, and when they should develop balance ability at the most, they can directly learn to ride a 2-wheeled bicycle, with the Wumu Woom brand entering the Chinese market, the two sides will go hand in hand on the road of promoting correct cycling education, and jointly promote the development and progress of the children's bicycle industry in China and even the world, and help children around the world grow up healthily with more innovative and educational products.
Tong Lixin, chairman of Ubay RoyalBaby
HELLO CHINA！
The focus of the exhibition site was the wonderful appearance of Ubay and Wumu woom at booth W3-0105. At the same time, Youbei also released the 2024 annual flagship new product of Easy Ride, Interstellar Flying Shark, which instantly captured the attention of the audience. With the continuous upgrading of the consumption structure in mainland China, the acceptance of the quality and price of children's bicycles by new middle-class families is increasing. Whether the imported high-end children's bicycles represented by Wumu Woom can win the favor of more families and become the new favorite of the market, let us wait and see if we can pay close attention to this trend change and development prospects.
Shanghai International Bicycle Exhibition Booth W3-0105