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Home decoration "lost": why do young people decorate "old and broken" frequently overturn? | Journalist investigation

author:Consumer Quality Newspaper

Every year in the beginning of spring, there will be a peak season for decoration, and people can complete the decoration in the spring, so that they can disperse formaldehyde through the high temperature in summer, open windows and ventilate and disperse odors. At this time, a large number of decoration-related posts appeared on the Internet, cream style, retro style, light luxury style...... The renderings of different styles have made many owners excited, and they will do what they say. Xiao Zhao, who graduated from university, saw the successful cases of decoration on the Internet, and also actively started the decoration of his house, but the tiles were wrongly pasted and various details were unsatisfactory, but he was annoyed. The reporter interviewed and investigated the problems encountered by Xiao Zhao and found that the situation of old and dilapidated decoration and small pits generally appeared in young people. So, for young people, what is the situation that is prone to occur in the process of renovation? The reporter launched an investigation into this.

Home decoration "lost": why do young people decorate "old and broken" frequently overturn? | Journalist investigation

House decoration site "war damage wind"

The old house is renovated or becomes a family just need

Nowadays, whether buying or renting a house, the probability of encountering old communities and old houses is getting higher and higher, according to the "Chinese Population Census Yearbook-2020", the current domestic family housing built in the 90s accounted for 20.6%, the 00s accounted for 30.3%, and the 10s accounted for 34.7%. "Rectification of old houses" and "renewal of old houses" have also become the rigid needs of many families. "I wanted to use my old house for marriage after graduation, so I participated in the renovation myself. When it comes to his own renovation journey, Xiao Zhao is still full of energy. According to Xiao Zhao, the house he is renovating is located near Yipin Tianxia, which is an old community more than ten years ago. From the early decision to renovate the old house, Xiao Zhao and his girlfriend shuttled through many decoration companies, communicated with online and offline designers and asked for prices, they discussed from the house style, home decoration selection, plate selection, overall layout, etc., and also downloaded various decoration apps, just to find a suitable and favorite style and elements. In Xiao Zhao's words, after all, the decoration is to let yourself have a sense of living experience in the future, which will directly affect the quality of life in the future, so you must be cautious. "There are a lot of old communities now, and it is also an experience to give full play to the creativity of young people while making reasonable use of resources. Xiao Zhao said. The reporter searched for keywords such as "decoration" on the Internet platform and found that many netizens were posting to ask how their houses could be decorated, and some netizens posted their vlogs of decorating their houses to get a lot of likes.

Transform the old and small, and get tired of losing a layer of skin

"The decorator put the tiles wrong for me. Although the early stage of the hard work to determine the style of house decoration, but in the decoration process there will still be a lot of problems, speaking of the wrong tiles, Xiao Zhao also sighed helplessly: "My own decoration is not as simple as imagined." On April 13, the reporter came to the house where Xiao Zhao's house was being renovated and found that the layout of the house had been adjusted compared with before, and the decoration masters were discussing the decoration of the two gates with Xiao Zhao. According to Xiao Zhao, he wanted to transform the original gate into a two-gate design, on the one hand, for sound insulation, and on the other hand, he preferred this type, but there are some details different from the traditional definition of the two doors, so it needs to be confirmed repeatedly with the decoration master. "After the tile is pasted wrong, not only do you need to knock out the wrong tile, but also buy new materials, and the cost of manpower and material resources has increased linearly. In order to prevent the same problem in the design of the gate, Xiao Zhao decided to commute with the masters. Mr. Zhang, who has worked in Wenjiang District of Chengdu for 6 years, also encountered a lot of problems during the renovation process. In order to marry his beloved, Mr. Zhang did not forget to pay attention to decoration while working, because he had studied interior decoration, so most of the design was done by himself, but a series of "troubles" still occurred. On April 20, Mr. Zhang invited reporters to come to the home that was being renovated, and in the face of the slow progress of the renovation project, Mr. Zhang sighed: "Once you enter the decoration, it is as deep as the sea, and since then you have become a passerby on the weekend." According to Mr. Zhang, from the second half of 2023 to the present, there is almost no free time, and it seems that there will always be countless things to decide: how to arrange water and electricity, what materials to use for the ceiling, how much floor height to use, what color to buy for tiles...... "There is no free time at all." Although Mr. Zhang has been very careful in choosing materials, the result is that either the double-door refrigerator cannot be opened after being placed in the designed position, or the color of the paint is mixed and "overturned". "Originally, I wanted to use the Changhong glass door to put it in the bathroom, which looked high-end, but it turned out to be unobstructed from the outside!" But the project has already begun, and Mr. Zhang can only spend more time to complete the decoration. "You'll see it another day, I'm probably tired of losing a layer of skin. ”

In order to avoid stepping on the pit, "ask for your own hardship"

In fact, the above-mentioned decoration pit is not an isolated case. The reporter searched through Internet platforms such as Xiaohongshu and found that it is not uncommon to decorate and step on the pit by yourself. Some did not reserve enough space to put the toilet during the decoration process, some renovated the balcony caused the balcony to crack, and some bought matte floor tiles, and found that they could not be cleaned at all after the decoration. The reporter browsed some of the successful case videos of the renovation of old communities and found that this kind of renovation has many things in common, such as the choice of style is very fashionable, such as cream style, Bauhaus style, chic vintage style, etc.; As you can see in the video, most of these renovations are done by the owners themselves, and most of the houses in the video are renovated in small areas. In addition, there are some decoration company accounts in the publication of related content, the reporter found in a post of old and dilapidated renovation, the account in the article marked the shortcomings of the old community, and briefly shared the living room, bedroom, balcony and kitchen decoration ideas, but also indicated the approximate cost of the renovation. Many netizens expressed their opinions and opinions on the renovation of houses in the comment area. Under the entry of "renovation and renovation of old communities" alone, the relevant content is as high as 130,000+, and the related topics have been viewed more than 50 million times. In view of the fact that many owners are renovating old communities and decorating their own houses, the reporter interviewed Cao Zuyuan, marketing director of Generation Jaeger-LeCoultre. He believes that there are two main reasons for this kind of situation, on the one hand, the financial aspect, at present, most of the young people's decoration is mainly based on rigid needs, whether it is buying a house or decorating, most of the young people's financial support mainly comes from their parents, and choosing to decorate their own houses will indeed save some money and save some costs. The second is the change of young people's consumption concept, they are decorating the house, the personalized demand is higher, everyone is accustomed to checking some strategies or cases on the Internet no matter what they do, to find their favorite content, if you want to present these personalized decorations, the cost of finding a decoration company is very high. In addition, everyone does not have a high level of understanding of the decoration industry, so they choose to DIY themselves to meet their personalized needs with the mentality of avoiding stepping on pits. "Nowadays, decoration companies are more assembly-line in the presentation of decoration effects, and they are almost the same, and there is no way to fully meet individual needs. Cao Zuyuan said.

Choosing a home improvement company should be considered in many ways

The reporter combed and found that the owners stepped on a variety of pits in the decoration process, some of which were inexperienced, and some were because they chose the wrong decoration company. Not long ago, CCTV exposed two consumer rights protection cases in the field of home decoration, one is that the promised environmental protection accessories have become expired glue, and finally the decoration company compensates consumers more than 52,000 yuan; In addition, there are greasy contracts, "shoddy" materials, decoration companies collect money and run away, and problems with hidden projects cannot be dealt with, which are all common routines. "There are actually a lot of pitfalls in decoration, and they can't be explained in just a few words. Cao Zuyuan told reporters that this industry is different from mobile phones and automobiles, and it belongs to the cold industry, and people basically do not pay attention to it when they do not decorate, so compared with other industries, there is not much knowledge in the decoration industry. Therefore, many people will go to the Internet to search for relevant information before decoration, although you can see a lot of knowledge and popular science, but various routines are also preparing to cut leeks on the "little white". In the face of the endless routines and endless pits in the home improvement industry, Cao Zuyuan said based on his own experience that the majority of consumers should consider many aspects when choosing a decoration company, and choose a decoration company with a reputation and finished products as much as possible, "You can ask your acquaintances and friends, especially if you look for a decoration company that has been decorated for others and has a good effect, the risk will be relatively small." "Never heard of, no well-known, or even newly established, this kind of decoration company is likely to "cut leeks" for customers. Before signing a contract with a renovation company, it is best to visit the company's construction site, "which reflects the most real problems." Cao Zuyuan said that whether the construction is standardized, whether the on-site management is in place, etc., can be intuitively felt by going to the construction site to observe. Cao Zuyuan specially reminded that when signing the contract, it is necessary to write clearly the acceptance criteria in the terms, including how to accept the completion of hydropower, what kind of acceptance standards should be met, and how to deal with unqualified conditions. At the same time, the contract should indicate the name, brand and model of all materials used in the decoration. "Some decoration companies tell you that all the materials used are a certain big brand, so the fee is expensive, in fact, it does use a big brand, but it is the most inferior product in the big brand, and even the quality is not as good as some ordinary brands. "It is necessary to clarify the payment cycle, how much to pay the deposit, how much to pay in the middle of the term, how much to pay the final payment, and how much to pay the warranty money. Home improvement must not be paid in a lump sum, but should be paid according to the progress and cycle of the project. Cao Zuyuan said that he must wait until the final acceptance is fully qualified before ending the payment. All-media trainee reporter He Fujun

Source | Consumer Quality Report

Edit | Sun Jiayu

Proofreading | Chen Ruini

Editor-in-charge | Zhang Ke

Audit | Tu Wei

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Home decoration "lost": why do young people decorate "old and broken" frequently overturn? | Journalist investigation

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