Insider: Baidu Vice President Xuan Jing resigned, the news is true!

Securities Times E Company

2024-05-09 21:54Published on the official account of "E Company" under Guangdong Securities Times

Raising tall buildings, banqueting guests, and building collapses - Xuan Jing, vice president of Baidu in the storm, has experienced such a complete cycle of ups and downs in just a few days.

On the evening of May 9, a screenshot of an office communication app released by the media showed that Xuan Jing's current status was "resigned". At the same time, there are media reports that Baidu's vice president Xuan Jing has shown his resignation on the internal work communication software "Ruliu".

Is it true that Xuan Jing left her job? Is it a voluntary resignation or a passive layoff? The parties themselves did not respond further to these questions. The reporter contacted Xuan Jing several times in the form of phone calls and text messages, but the phone was not answered.

However, the reporter learned from people familiar with the matter that in these days, Xuan Jing has also experienced an emotional change from the joy of becoming an Internet celebrity unexpectedly to being disturbed by many uncontrollable factors.

At the same time, the reporter also tried to contact a number of Baidu public relations and brand personnel, either refusing to answer the phone or saying "nothing to say". Regarding Xuan Jing's resignation, Baidu rarely presents a "collective silence" as a whole.

However, the reporter still received confirmation from two people close to Baidu that the news of Xuan Jing's resignation was true. At the same time, Baidu Encyclopedia has also made it clear that Xuan Jing is the "former vice president of Baidu".

The controversy over the short video has been going on for a week. The reporter checked his short video account again today and found that all the videos that had previously fallen into public opinion had been deleted. The number of followers of the entire account is fixed at 995,000, and the video content only has one apology.

This apology was issued by Xuan Jing in the early hours of this morning. The core content is deep reflection and humble acceptance. There are some details worth noting. For example, Xuan Jing did not ask Baidu for advice before releasing the video; She made it clear that she "cares more about her colleagues" and so on.

Specifically, Xuan Jing said, "Before releasing the short video, I did not seek the company's opinions in advance, which did not comply with the relevant process and did not represent the company's position, so I hereby clarify and apologize." There are many inappropriate and uncomfortable points in the video, which have caused serious harm to the company's values and corporate culture, and I sincerely apologize."

Xuan Jing said that the original intention of posting a short video was to do a good job, but she was too anxious and the method was inappropriate, which brought discomfort and distress to everyone, and sincerely accepted all kinds of criticism. In the future, we will seriously improve the way we communicate and manage our individuals, correct our mistakes, and care more about our colleagues.

Among them, "making the outside world misunderstand the company's values and corporate culture" refers to a number of short videos released by Xuan Jing.

In the video, Xuan Jing revealed that she had been written 300 report letters by employees, and Xuan Jing said that "most of the content was slanderous and fabricated". In addition, Xuan Jing also talked about her management experience, "I approve the resignation of employees in seconds, why should we consider employees' families...... I'm not her mother-in-law, my main consideration is whether he can deliver results to me in a timely manner in his post......"

These contents are extremely controversial, and some market commentators believe that public opinion fire extinguishing is an important responsibility of Baidu's public relations department, but Xuan Jing has lit a fire in her own backyard.

According to public information, Xuan Jing, graduated from China Foreign Affairs University, and served as Vice President of Huawei's Public and Government Affairs Department and Director of China's Media Affairs Department. Later, Xuan Jing joined Baidu as Vice President (VP), responsible for the Group's Public Communication Department.

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