The green mountains meet the blue sea, on the peak, and then start the journey; Gather heroes, only Taishan leads, and takes advantage of the world. On April 21, 2024, the "Taishan Gypsum Board Global Leader" Taishan Gypsum Global Leader Strategy Release Conference and the 2024 Global Premiere of High-end New Products were held in Xiamen, China. Leaders of relevant industry associations, Taishan gypsum dealers, engineering companies, home improvement companies, media friends and other partners, as well as Taishan gypsum senior leaders, leaders of regional companies and other nearly 1,000 people came to the conference site to witness the new development, new glory, new brilliance and new picture of Taishan gypsum in beautiful Xiamen, and jointly build a new coordinate of the global building materials industry.
With 53 years of deep cultivation in the field of gypsum building materials, Taishan gypsum has become a benchmark force for the development of the industry
Wang Baoxiang, executive vice president and secretary general of China Building Decoration Materials Association, said in his speech that after 53 years of development, Taishan Gypsum has completed the transformation from a single gypsum mining enterprise to a global gypsum board industry leader, and has made important contributions to the development of the global gypsum board industry. He pointed out through analysis that Taishan Gypsum has become the leader of the global gypsum board industry in terms of technology, quality, service, sales, green and low-carbon, etc., which has important enlightenment and reference significance for the entire Chinese building decoration materials industry, and is a benchmark force to promote the development of the industry.
Wang Baoxiang, executive vice president and secretary general of China Building Decoration Materials Association, highly affirmed the strategic direction of Taishan gypsum board in his speech
Cui Xiaobo, director and general manager of the strategic consulting business line of Ipsos (China) Consulting Co., Ltd., interpreted the "China Gypsum Board Market Research Report" on the spot. The report pointed out that in 2023, Taishan gypsum will account for more than 50% of the overall Chinese gypsum board market, and 53% of the high-end market, ranking first in the overall market and high-end market sales, and the industry leader has a solid position. On the user side, Taishan Gypsum has gone through the brand recognition period and reputation period, with excellent cost performance, to meet diverse needs, leading the industry technological innovation, green and low-carbon, corporate responsibility and other advantages favored by customers, successfully entered the brand loyalty period, is considered by customers to be the preferred brand that can be long-term, repeated cooperation, brand image recognition, reputation, loyalty at the top of the industry.
Cui Xiaobo, director and general manager of the strategic consulting business line of Ipsos (China) Consulting Co., Ltd., said that Taishan Gypsum's market share exceeds 50%, demonstrating its absolute leading position in the market
Continue to maintain strategic focus, Taishan Gypsum multi-directional efforts to achieve the status of the global leader
At present, the gypsum board industry in the world's major economies has basically completed the construction of a high concentration of leading enterprises, and the macro policy is expected to maintain an expansion trend, and the trend of customer stratification and demand grading is obvious. In such an environment, Taishan Gypsum Chairman Management believes that the "three major projects" such as affordable housing construction, "flat and emergency dual-use" public infrastructure construction, and urban village transformation are expected to become an important starting point for stabilizing the real estate market, so it is the inevitable pursuit of enterprise development to accurately solve customer needs.
During the conference, the chairman of the management board was unable to come to the scene, and he cordially proposed in his video speech that Taishan Gypsum will continue to make efforts from three aspects of product power, brand power and innovation in the future, grasp the core needs of users with innovative thinking, and open up a differentiated competition pattern in the market segment. By creating "professional" products, while ensuring product quality, we can take into account the user experience and build product strength; Build brand power through deep links to Taishan culture, all-media communication matrix, product innovation, quality innovation, management innovation and service innovation; At the same time, we will innovate from the four directions of product, system, model and brand, drive industrial innovation with scientific and technological innovation, build new competitive advantages with industrial upgrading, and create a new development path for quality productivity.
In his speech, the Secretary of the Party Committee and General Manager of Beijing New Building Materials and the Chairman of Taishan Gypsum Co., Ltd. mentioned in his speech that it is necessary to use the strategic direction of high-quality development to lead the direction of new quality productivity
In the speech of Ren Li, Secretary of the Party Committee and General Manager of Taishan Gypsum, he said that in the past 53 years, Taishan Gypsum has successfully achieved a multi-dimensional lead in high-end sales, global technology, production scale, brand influence, and service capabilities. He pointed out that 2024 is a key year for Taishan Gypsum to sound the horn of "from the Chinese leader to the global leader", and Taishan Gypsum will rely on technological innovation and product quality, strengthen the "customer-centric" market strategy, and open up the road of future development with "brand + channel". In addition, Taishan Gypsum will help partners improve their service capabilities and market competitiveness and achieve common development through all-round empowerment such as technical support, marketing support, and training support. For Taishan Gypsum adhere to the "leading" road, General Manager Ren Li said that he will transform Taishan Gypsum's product power into competitiveness by adhering to green development and scientific and technological innovation, and transform sales force into service force by formulating scientific sales strategies, insisting on brand promotion and creating systematic sales models and benefits for customers, and constantly lead the high-quality development of gypsum board industry. In addition, General Manager Ren Li also pointed out that by the end of 2023, Taishan Gypsum has obtained 1,485 authorized patents, and has developed "five firsts" in the industry, such as 100% gypsum production technology with industrial by-product gypsum, to create a circular economy model enterprise.
Ren Li, Secretary of the Party Committee and General Manager of Taishan Gypsum, said that Taishan Gypsum, as a leader in the domestic gypsum board industry, is actively participating in and laying out the international market while continuing to cultivate the domestic market
Fan Chao, deputy general manager of the Changjiang Securities Research Institute and chief analyst of the building materials industry, said that in the next two or three years, the market space of the gypsum board industry may be about 17 billion, and it may reach 20 billion in the medium term.
Fan Chao, deputy general manager of Changjiang Securities Research Institute and chief analyst of the building materials industry, said that the data shows that Taishan gypsum will have a great future in the stock market
"Use Mount Tai to keep peace", the keynote speech of the master planner Zhang Mowen escorted the development of Mount Tai gypsum
Zhang Mowen, founder and chairman of Zhang Mowen Planning Group, as the brand operator of Taishan Gypsum, brought a keynote speech on "Chinese Gypsum China Taishan Leads China and Leads the World". He proposed that Taishan Gypsum needs to use the leading manufacturing capacity, scientific and technological ability, sales ability, service ability, management ability, environmental protection ability, brand ability, strategic ability, quality ability, and innovation ability of a total of ten indicators to help Taishan Gypsum become a leader in China and the world. Zhang Mowen pointed out that Taishan Gypsum also needs to achieve better development of the enterprise by climbing the service capacity, brand tension and dealer satisfaction in the future. In addition, Zhang Mowen also focused on interpreting the important role and value of the five sentences of "China's super first-line high-end gypsum board", "high-end gypsum board, the name is Taishan", "for every 2 high-end gypsum boards sold in China, 1 is Taishan", "use Taishan, keep safe" and "Taishan gypsum board, the global leader", which aroused strong repercussions and high resonance from the audience.
Zhang Mowen, China's top planning expert, founder and chairman of Zhang Mowen Planning Group, firmly believes that Taishan Gypsum leads the world and injects strong confidence into the guests
Finally, Zhang Mowen also put forward 10 suggestions from the perspective of professional full-case marketing, Taishan Gypsum should use news power to show the global leader of Taishan Gypsum, maintain the speed and passion of agents to make money, never stagnate, and create an annual superstar sales crown single product that is a sensation in the industry, so as to empower Taishan Gypsum for the future development. In recent years, Zhang Mowen for Taishan Gypsum tailor-made Chinese characteristics of the brand planning services by Taishan Gypsum highly recognized and praised, for this reason, Taishan Gypsum at the meeting specially awarded Zhang Mowen "Taishan BRICS Brand Strategy Achievement Award" honorary award. We look forward to continuing our cooperation in the future and writing a new chapter.
The new product "Taishan Phoenix Haute Couture Pattern Plate - ANIVIA" was launched in the world, and its unique positioning brings the determination to win in the market
The research and development of new products comes from the new needs of the market, and the high-profile "Taishan Phoenix Haute Couture Pattern Plate - ANIVIA" was launched in the world and was highly recognized by dealers. There are a total of 4 new products in this series, including the green and environmentally friendly Anivia A-class non-combustible partition wall high-end pattern board that integrates the characteristics of non-combustible, formaldehyde-free and easy-to-clean; Contains silver ion antibacterial agent, with long-term antibacterial, antifungal, antiviral effect of Anivia medical special high-end pattern board; Anivia Class A non-combustible high-tread board with strong decorative and high-pressure decorative fire-resistant; Environmentally friendly, pollution-free, ready-to-install and ready-to-live new high-grade partition wall veneer integrated board Anivia GFH multi-functional high-end pattern board is suitable for commercial, production, medical, experimental, catering, residential, office and other scenarios, which can fully meet the personalized needs of users. Zhang Chunfan, chief engineer of R&D of Shenzhen Langsheng Complete Technology Co., Ltd., explained the new products to the guests at the scene, and made a professional interpretation of the fire resistance, practicability, green environmental protection and other properties of the new products from the technical level, and injected a booster into the new product release of the conference.
Zhang Chunfan, chief engineer of R&D of Shenzhen Langsheng Complete Technology Co., Ltd., interpreted the core competitiveness of the new Taishan Phoenix high-end pattern plate on the spot
At the same time, the scene also released a series of positioning such as the brand name, category name, and advertising slogan of Taishan Phoenix, and the brand positioning of "global luxury grade high-end pattern board" and the emotional positioning of "using Phoenix, more prosperous" have been widely affirmed, helping Taishan Gypsum break the marketing boundary in 2024 and write a legend of performance growth at the brand level.
Leading high-end home decoration, Taishan gypsum dual-brand operation model empowers green quality life
In recent years, although affected by multiple superimposed factors such as repeated epidemics, sluggish real estate market, and sluggish terminal consumption, China's home decoration market has always maintained a steady growth trend. Wang Yong, deputy general manager of marketing and general manager of marketing department of Taishan Gypsum Co., Ltd., said that Taishan Gypsum implements the strategy of walking on multiple legs of channels, tooling and home decoration, and uses the operation mode of double high-end brands to meet the needs of different consumers. Through technological innovation, cultural empowerment and other means, we will create innovative and differentiated home decoration products, system supporting home decoration products and special home decoration boards for wet areas and other subdivided home decoration products, and comprehensively build product strength.
Wang Yong, deputy general manager of marketing and general manager of marketing department of Taishan Gypsum Co., Ltd., interpreted the unique advantages of Taishan gypsum leading the 11 levels of high-end home decoration on the spot
In addition to the product level, General Manager Wang Yong also introduced that Taishan Gypsum can fully empower home improvement merchants from the multi-dimensional publicity of sea, land and air, the exclusive agency system, and the professional home improvement service team.
Customer-centric, grand ceremony sense to write Taishan gypsum splendid chapter
At the meeting site, a number of wonderful ceremonial links pushed the atmosphere of the conference to a climax, and also showed the extraordinary achievements and humanistic feelings of Taishan gypsum from multiple angles. First of all, 21 leaders, guests and Taishan family members brought a moving poem to recite "There is a Mountain", presenting the 53-year development of Taishan gypsum and vividly interpreting the spirit of "Taishan".
In the scroll show session attended by Taishan gypsum's special guests, cooperative customers and partners, 53 guests took the stage together and solemnly signed on the giant scroll of "witnessing miracles and leading the world", witnessing the arrival of the era of Taishan gypsum leading the world.
After that, 10 tooling manufacturers, 10 home improvement manufacturers, 10 designers and 10 media representatives took the stage in turn, respectively, from their own perspectives, to Taishan Gypsum successfully promoted to the global leader of the affectionate congratulatory message. In addition, Taishan BRICS awards were awarded to the multi-party partners of Taishan Gypsum with the "Taishan BRICS 20 Outstanding Dealer Achievement Award", "Taishan BRICS Outstanding Dealer Achievement Award", "Taishan BRICS Outstanding Strategic Cooperation Achievement Award", "Taishan BRICS Outstanding Home Improvement Customer Achievement Award", "Taishan BRICS Outstanding Media Cooperation Achievement Award", "Taishan BRICS Outstanding Consultant Achievement Award", "Taishan BRICS Brand Strategy Whole Case Achievement Award" and other awards, and share the glorious moment of Taishan Gypsum with you.
The most exciting is the global strategy release ceremony of Taishan Gypsum to go global, by the Beijing New Building Materials Party Committee Deputy Secretary, Director, Chairman of the Labor Union Zhang Jing and Taishan Gypsum Party Secretary, General Manager Ren Li and other 7 leaders to participate, after the countdown of 5 seconds, the scene of the large screen with laser carving out of a "Taishan Gypsum" giant ship, under the gaze of all the guests around the venue, solemnly announced that Taishan Gypsum will be the global leader, ride the wind and waves, and create brilliance!
At the same time, Taishan Gypsum also announced the release of the "Taishan Gypsum Board Global Leader White Paper" on the spot, and held a sailing ceremony for the new book "China's First Board and the World's First Board - Taishan Gypsum to the Global Development Documentary", presenting Taishan Gypsum from leading China to leading the arrival of a new era in the world. In the new era and new journey, the site also held a grand Taishan gypsum 2024 leading must-reach marketing oath, and the marketing soldiers expressed their determination to lead the world with a sonorous oath.
epilogue
The convening of the global leader strategy release conference of Taishan Gypsum and the global premiere of high-end new products in 2024 showed the whole society that Taishan Gypsum, as the backbone enterprise of China National Building Materials Group, a Fortune 500 company, has always adhered to the corporate emotional culture of "using Taishan to ensure safety", adhered to the corporate mission of "providing high-end gypsum board for high-end projects and high-end home decoration", and adhered to the "quality service is more important than Mount Tai" In the future, Taishan Gypsum will not forget its original intention, forge ahead, and continue to contribute to the development of China's building materials industry.
Taishan Gypsum, the global leader, will continue to maintain strategic focus in the future, gather the great strength to forge ahead, and create a new legend of the times. In recent years, even in the case of a very severe business situation in the entire industry, Taishan Gypsum has still been able to achieve contrarian growth, successfully promoted to a super first-line brand, and led China and the world. After the meeting, the leaders of Taishan Gypsum and the brand trader Zhang Mowen jointly held a press conference, accepted the questions of media reporters, and deciphered in detail the management, strategy, technology, products, culture and other passwords of Taishan Gypsum, and once again interpreted the undoubted leader strength of Taishan Gypsum.
This is a market trend conference, the analysis of many professional data, the prediction of experts have expressed the potential energy of Taishan Gypsum to lead the world, and it is also a conference that makes dealers, partners and Taishan Gypsum employees firm confidence. Taishan gypsum, the towering giant ship has set sail, full firepower, we believe that Taishan gypsum will continue to lead the world in the future!