The foreign media is as anxious as ants on a hot pot, and through the tourism data, they have discovered another change that is taking place in China, and the wind direction is already obvious!
First of all, South Korean media, South Korea's "Asia Daily" found that in the past two years, not only have there been fewer Chinese tourists to South Korea, but also the shots are not as generous as before. Then there is the British media, which said that the number of Chinese tourists to the United States in 2023 will be nearly 1.1 million, 60% less than in 2019, and Chinese tourists are accelerating their shift to domestic travel. and the U.S. media, which lamented that the global tourism industry has lost $129.5 billion in the market since Chinese tourists don't like to travel abroad in the past two years.
The words of foreign media are also confirmed in the data. In 2019, 155 million Chinese tourists traveled abroad, compared to 87 million in 2023. At present, people are more and more fond of playing in China, and they hope to keep their consumption in China. Take this year's Spring Festival as an example, there were 474 million domestic tourism trips, with a total consumption of 632.687 billion, a year-on-year increase of 47.3%. or during the Qingming holiday, 119 million people traveled and spent 53.95 billion yuan.
The upcoming May Day, the boom of domestic travel has been booked in advance. According to data from an online travel platform, domestic long-distance travel bookings accounted for 56%, and travel bookings in many fourth-tier and below cities increased by 140% year-on-year. In addition, some people choose outdoor vacations, which drives the vitality of the outdoor consumer market. According to the data of Vipshop, a special sale e-commerce company, since April, the sales of outdoor equipment such as canopies, sports skirts, and sunscreen clothing on the platform have ushered in a year-on-year increase of more than 30%, and diving and surfing are the most popular, with sales soaring by 334%. It can be said that domestic travel is showing the differentiation of "seeing humanity from afar and accompanying family nearby", but they are all full of vitality.
It is worth noting that this situation is not only happening this year, but a similar scene has been staged as early as 2022. At that time, foreign media also lamented that "Chinese do not like to travel abroad, and foreign luxury goods cannot be sold". Calm down and look at it, this is the profound change of Chinese tourists, consumption is more rational and pragmatic, and more and more consumption that has been lost overseas is left in China, and even flows to counties and rural areas, thus driving the emergence of a thriving tourism industry!
