Abstract:With the rapid development of power electronics technology, computer technology and automatic control technology, transformer parts are undergoing a transformation from traditional bulky and large-scale manual transformer devices to intelligent control electronic transformer devices, which have high efficiency, high power factor, excellent speed regulation, start-up and braking performance, and are accepted by domestic and foreign markets. In recent years, the overall market size of China's electronic transformer components has shown an upward trend, with the market size increasing from 30.96 billion yuan in 2018 to 52.41 billion yuan in 2022, with a compound annual growth rate of 14.1%. With the construction of UHV power grid, the construction of new power systems, the implementation of the rural revitalization strategy, and the gradual advancement of the "double carbon" strategy, the overall development of China's electronic transformer parts manufacturing industry has accelerated, and the market scale of electronic transformer parts in mainland China is expected to be further improved in the future.
1. Definitions and Classification
Electronic transformer device, also known as electronic power transformer device and solid-state transformer device, is a kind of static power equipment that combines power electronic conversion technology with high-frequency power conversion technology based on the principle of electromagnetic induction to realize the conversion of electric energy with one power characteristic into electric energy with another power characteristic. Electronic transformer devices are mainly composed of high-frequency transformer cores and two or more coils. According to the use, electronic transformers can be divided into power transformers, audio transformers, pulse transformers, special transformers, switching power transformers, communication transformers, etc.
Second, the business model
1. Procurement mode
Electronic transformer parts manufacturers usually adopt the procurement model of "sales and procurement + reasonable inventory", that is, after obtaining product orders, forming design plans and material requirements, raw materials are purchased according to actual needs and safety stocks. The raw materials required for the production of electronic transformer parts have more options and a more stable supply, which can better cooperate with the production and business operation of the enterprise. Mature manufacturing enterprises have stable cooperation and good business relations with major suppliers, which can ensure the timeliness of product supply and the stability of quality.
2. Production mode
In different use environments, there are differences in the specifications and parameters of various types of motors, and the requirements of end users for the configuration and performance of electronic transformer parts are different when purchasing, so electronic transformer parts have the characteristics of high degree of customization and non-standardization. Manufacturers usually adopt a sales-based production and customized production model, that is, product design and manufacturing after obtaining detailed customer needs and orders. Customized production can achieve high-efficiency, standardized operation design steps, for the company's product sales process customer responsiveness and cost control provides a good foundation.
3. Sales model
There are many types of electronic transformer parts, which are widely used, and enterprises usually adopt a combination of direct sales and distribution. Under the direct sales model, enterprises obtain long-term customers through large-scale exhibitions, offline visits, etc., and directly sign sales contracts with customers, form design plans according to customer needs and put them into production, and directly deliver goods to customers as required after the production is completed. Under the distribution model, the company signs a distribution contract with the distributor, and the distributor sells the company's products to all over the world.
3. Industry policy
1. Competent authorities and regulatory system
At present, the mainland's electronic transformer parts manufacturing industry has a high degree of marketization, the upstream and downstream industrial chain is perfect, and the price of raw materials and finished products is determined by the market. The management of the equipment industry by government departments and industry associations mainly includes macro-control, industry planning, standard formulation, quality supervision and certification. The competent authorities of the industry are mainly the National Development and Reform Commission and the Ministry of Industry and Information Technology, and the industry self-regulatory organizations are mainly the China Electrical Equipment Industry Association.
The National Development and Reform Commission is responsible for the comprehensive coordination of energy conservation and emission reduction, organizing the formulation of plans and policy measures for the development of circular economy, energy conservation and comprehensive utilization of energy resources in the whole society, and coordinating their implementation. The Ministry of Industry and Information Technology is responsible for formulating industry technical regulations, industry standards, industry policies, and industry plans, macro-regulating and controlling the development direction of the industry, promoting the strategic adjustment, optimization and upgrading of the industrial structure, and promoting the integration of informatization and industrialization.
Founded in 1997, China Electrical Equipment Industry Association was formed by the merger of six national industry associations: China Power Generation Equipment, China Power Transmission and Transformation Equipment, China Electric Appliances, China Electrical Machinery, China Electrical Equipment and China Industrial Boilers. The association is mainly responsible for formulating industry rules and regulations, economic and technical policies, product technical standards and product quality standards.
2. Industry-related policies
The development of the electronic transformer industry is governed and constrained by relevant laws and regulations, based on the "Electric Power Law of the People's Republic of China", "Regulations on the Protection of Electric Power Facilities" and "Regulations on the Supply and Use of Electricity", supplemented by supporting electric power administrative regulations and local power regulations. With its stable performance, small size and strong power, the electronic transformer products have successfully overcome the shortcomings of the traditional silicon steel sheet transformer such as large size, bulky and high price, and have energy-saving and environmental protection attributes, which is an important guarantee for the industrial development of the mainland. In recent years, the electronic transformer parts of the mainland have been developing in the direction of environmental suitability, high performance, high functionality, and complex parameter settings, and have been encouraged and supported by industrial policies such as the national "Work Plan for the Steady Growth of the Power Equipment Industry (2023-2024)", which has promoted the further development of the electronic transformer parts industry in the mainland and effectively improved product performance and reliability.
Fourth, industry barriers
1. Technology and talent barriers
Electronic transformer parts integrate multidisciplinary knowledge such as electromagnetic field, material science, fluid control, mechanical and high-voltage technology, and are actually applied to product design, production and testing, etc., with complex production processes. Manufacturing enterprises need to carry out long-term R&D attempts and technical optimization to form a more comprehensive and professional core technology system to ensure the stable supply of products. At the same time, the production of electronic transformer parts requires technicians to master multiple disciplines and have rich experience. Due to the lack of design, manufacturing technology and talent reserves, new entrants have high product costs and unguaranteed reliability, and it is difficult to obtain market recognition, thus forming high technical and talent barriers.
2. Brand barriers
In the process of selecting electronic transformer parts, end users often value the brand, reputation and experience of suppliers, and the brand has a strong ability to endorse technology and product quality. Therefore, it is easier for electronic transformer parts manufacturers whose brands are recognized by downstream customers and end users to obtain sales orders and expand sales channels, which will help enterprises develop rapidly and gain more market share. It is difficult for new entrants to improve brand building in a short period of time, thus forming a high brand barrier.
3. Financial barriers
The production process of electronic transformer parts is relatively complex, and the application rate of equipment is high. Therefore, manufacturers invest more money in product research and development, equipment introduction, personnel recruitment and other aspects in the early stage of development. At the same time, the application range of electronic transformer parts is wide, and enterprises need to form large-scale and standardized production lines to meet the needs of customer differentiation and mass market, and the formation of mass production requires enterprises to go through a long period of equipment running-in and product line planning, which puts forward higher requirements for enterprises' own capital and financing capabilities. As a result, a high financial barrier is formed.
Fifth, the industrial chain
1. Analysis of the industry chain
The upstream of the industrial chain of electronic transformer parts is raw materials such as copper, magnetic cores, and insulating materials. Among them, the competition in the bulk commodity industry such as copper and insulating materials is fierce, the market supply is relatively sufficient, and the market price is affected by various external factors such as supply and demand, social, economic and political factors, which has a certain volatility, which is easy to have a certain impact on the production and operation costs of electronic transformer parts in the mainland.
The downstream of the industrial chain includes power supply, urban infrastructure, communications, automotive electronics and other fields. In recent years, the continuous development of the power industry in the mainland, the continuous increase in residential and commercial electricity consumption, and the continuous rise in the demand for urban power transmission and transformation.
Note: This article is transferred from the Zhiyan Industry Encyclopedia platform, if you need to get more industry information and customized services, you can enter the Zhiyan Consulting search to view.
Zhiyan Industry Encyclopedia is a production and research tool platform launched by Zhiyan Consulting, which is committed to providing you with a full range of encyclopedic industry information query services. Zhiyan Consulting practices the corporate mission of driving industrial development with information, improves and enriches enterprise methodology, relies on the industry encyclopedia platform to enhance the value of information, and continues to empower industry development and enterprise investment decision-making. As a one-stop systematic research tool for the electronic transformer parts industry, the electronic transformer parts industry encyclopedia comprehensively summarizes the knowledge and information of the electronic transformer parts industry, covering the definition, classification, policy, industrial chain, competition pattern, development trend of the electronic transformer parts industry, etc., and relies on information technology to establish an intelligent interchain industry knowledge graph, providing in-depth insight and comprehensive information for industry research practitioners and relevant investors.
Zhiyan Consulting takes "using information to drive industrial development and empower enterprise investment decision-making" as its brand concept. Provide professional industrial consulting services for enterprises, including high-quality industry research reports, special customization, monthly topics, feasibility study reports, business plans, industrial planning, etc. It also provides weekly/monthly/quarterly/annual reports and customized data such as regular reports, covering policy monitoring, corporate dynamics, industry data, product price changes, investment and financing overview, market opportunities and risk analysis, etc.