Huawei Pura 70 series made a stunning debut, and mobile phone design ushered in a "weather vane" change?

IT House

2024-04-24 19:01Posted on the official account of Beijing IT Home

At 10:08 a.m. on April 18, Huawei officially launched the "Huawei Pura 70 Series Pioneer Program", and the Huawei Pura 70 Ultra and Huawei Pura 70 Pro have been launched for sale. The Huawei Pura 70 Pro + and Huawei Pura 70 also went on sale on April 22 in the form of the Pioneer Program.

As expected, the Huawei Mate 60 series, which was hard to find, was repeated again on the Pura 70 series, and users were enthusiastic and set off a rush to buy it.

The reason why the Huawei Pura 70 series has such a strong appeal comes from Huawei's own brand power on the one hand, and on the other hand, it is naturally inseparable from its predecessor, the Huawei P series, which has continued to lead and surpass mobile imaging and design aesthetics for 12 years.

Subverting the tradition, the design form is the "wind vane", and it is also the "wind vane" of the design concept

As we all know, the current smartphone design seems to be stuck in a "face-bumping" cycle, which is mainly reflected in the high degree of convergence in the design language. From the early trend of square lens modules to today's popular circular lens module design, although the appearance of mobile phones is constantly evolving, the design of products between different brands is gradually becoming the same, and the direction of upgrading is also the same, resulting in mobile phone products in different periods are always "one side".

The wind vane design presented by the Huawei Pura 70 series can be described as a subversion and breakthrough of traditional geometric forms. It abandons the conventional elements such as squares and circles that are common in traditional lens modules, and explores the simple and unique triangle super symbol. At the same time, the Huawei Pura 70 series also adopts a micro quad curve design, and the four corners of the screen are more rounded, allowing for an endless field of view. The delicate quad curved surface corresponds to the curved surface on the back of the fuselage, making the whole machine slimmer, which not only has a more comfortable grip, but also has the same precise control experience as the straight screen.

Avant-garde design, interpreting urban modernity

On the HUAWEI Pura 70 Pro +, HUAWEI is inspired by the interweaving of light and shadow in modernist architectural photography, and through the nano-weaving process, the glass on the back of the fuselage is etched with a very orderly texture, with the frosted highlight effect on the back of the fuselage, which visually interweaves with the light and shadow lines projected on the inner surface of the fuselage, showing a brilliant texture with the flow of light and shadow, presenting an extraordinary modernist aesthetics.

This modern, avant-garde design perfectly captures the harmonious relationship between urban architecture and light, people, and music on the Huawei Pura 70 Pro +. The ever-changing light and shadow form a unique rhythm and rhythm on the fuselage, and cleverly connect the user's emotions through design.

On top of that, the Huawei Pura 70 Pro + is available in three modernist-inspired colorways – String White, Glossy Silver, and Phantom Black. The string white is pure and ethereal, conveying romance and tranquility at all times. The light woven silver seems to capture the rapid change of light and shadow of the building, highlighting the modern and fashionable temperament of the user. Phantom Black, on the other hand, exudes a deep and mysterious atmosphere, creating a noble and elegant atmosphere, exuding a charming charm in the interplay of light and shadow.

The HUAWEI Pura 70 Ultra is a unique star-patterned design that perfectly blends modern technology with artistic aesthetics, as if the phone and users are transported into the starlight of the night sky on the banks of the Seine.

In terms of craftsmanship, the Huawei Pura 70 Ultra adopts high-end embroidery embossing, and the extremely delicate starlight pattern design solidifies the starlight in the night sky into eternity in the palm of your hand. At the same time, the back of the fuselage made of plain leather not only challenges the limits of the process, but also restores the skin-friendly texture. The XMAGE image logo and exclusive lenses with red circles add a unique touch of elegance to the product.

In terms of color matching, the Huawei Pura 70 Ultra also pushes the boundaries of fashion art. Chanson Green is a blend of elegance and romance, classic and modern, reminiscent of Parisian romance, Mocha Brown brings a touch of warmth to urban life with the warm tones of coffee and chocolate, while Starlight Black and Starlight White represent depth and purity, respectively, breathing new life into classic colors through the embellishment of starlight patterns. These avant-garde and fashionable color schemes further demonstrate Huawei's deep understanding and control of color art.

Write to the end

In the minds of today's consumers, the Huawei P series represents the aesthetic highland of mobile phone industry design, and the image strength has long become an unattainable ceiling for the entire mobile phone industry. As Yu Chengdong said, the history of the development of the P series is the history of the development of moving images, and it is also the history of the evolution of technological aesthetics.

Taking design as an example, the Huawei P9 series brings classic cermet and carved texture polishing, the Huawei P20 series brings the industry-leading Aurora gradient color, and the Huawei P30 series has the sky realm and the Huawei P60 series has the industry's first "condensing mother-of-pearl...... Each P-series phone can show Huawei's ultimate ability to control aesthetic design.

With the all-new HUAWEI PURA 70 series, Huawei has once again achieved the industry-leading aesthetic leadership - not sticking to the previous perceptual perception of the beauty of nature, but also pursuing the beauty of modernist rational order, so as to create a vane design with unique avant-garde charm.

This avant-garde design is essentially a deep tribute to the brand's philosophy of "Pura". "Pura" embodies the spiritual core of purity and purity, echoing the high-end, extreme, simple, and pure design concept that the Huawei P series has long adhered to. As the new Slogan of the HUAWEI Pura series says, "Chase the original and forge ahead", the HUAWEI Pura series not only inherits the excellent genes of the HUAWEI P series in terms of imaging and aesthetics, but also perfectly integrates the pinnacle of imagery, aesthetic design and original style with a new attitude.

Not only the design leads,Huawei Pura series has also ushered in an all-round break in product strength,Take the image of Huawei Pura 70 Ultra as an example,It will rotate the telescopic lens structure design、1Inch outsole sensor、1Inch sensor displacement stabilization、F1.6 Variable aperture and other technologies are integrated into a mobile phone,Directly light up the four technology trees of mobile images;There are also IP68 level of dust and waterproof、Lingxi communication、Xuanwu architecture,It also supports satellite calls、 Beidou satellite picture message, access to the Pangu model, etc.

It is foreseeable that with the stunning launch of Huawei's PURA 70 series, the entire smartphone industry will usher in another "wind vane" change.

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