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Recently, the news that Huawei compensated 5,000 yuan to attract orders for Xiaomi SU7 has sparked heated discussions on the Internet.
First, let's review the ins and outs of the incident. Lei Jun, chairman of Xiaomi Group, announced on Weibo that the production capacity and delivery speed of Xiaomi SU7 are increasing rapidly, and the standard version and Max have been delivered ahead of schedule. However, at this time, Huawei launched a surprising policy: owners who buy Zhijie S7 can deduct the non-refundable deposit of 5000 yuan on the car price of Xiaomi SU7. This policy immediately attracted widespread attention from the outside world.
So, why did Huawei adopt such a strategy? Some analysts believe that this may be related to the high sales of Xiaomi SU7. Lei Jun said in the live broadcast that the sales of the Xiaomi SU7 were 3 to 5 times higher than expected, which undoubtedly put huge pressure on Huawei. In order to gain market share, Huawei may have to resort to some special measures to attract consumers.
However, Huawei's strategy has also sparked a lot of controversy. There is a view that this is an act of malicious competition, which not only damages the interests of Xiaomi, but also destroys the competitive order of the entire industry. We need to think deeply about this. Is this a pure market strategy, or is it a direct provocation to Xiaomi?
Since its launch, Xiaomi SU7 has quickly won the favor of the market with its innovative technology and affordable price. In the face of Xiaomi's hot sales, Huawei's "compensation" policy seems to say: "If you can't wait for Xiaomi, then take a look at Zhijie S7." This strategy undoubtedly gives prospective owners of the Xiaomi SU7 a new choice.
This strategy can also have some negative consequences.
On the one hand, it may disrupt the competitive order of the industry, trigger other companies to follow suit and follow suit, and lead to further intensification of market competition. At present, Weilai has also followed up Huawei's strategy of grabbing orders, only subsidizing 5000 yuan for Xiaomi SU7 orders, which can be estimated to be in the Golden Week of May Day.
On the other hand, it can also be detrimental to the interests of consumers. If companies ignore product quality and service quality in order to gain market share, then it is the consumers who will ultimately suffer. Therefore, Huawei is an act of malicious competition, which not only damages the interests of Xiaomi, but also undermines the competitive order of the entire industry. It has set a precedent for malicious competition in the industry
What do you think?
Article source: Chetan Lao Sauce, thank you