Source: Copywriting free shipping
01
Copywriting is to always ponder the relationship between pictures and text.
When there is a picture first, the copywriter should zoom in to see who this person is, in what context he is expressing, and what kind of words he says will be the most interesting.
If he is a student, how should the span of his speech go out of bounds, and if he is a school official, what the school is advocating or encouraging, what kind of teacher-student relationship and school spirit are reflected.
When there is a copywriter first, the copywriter will lock or affect what kind of picture, what kind of person deserves to appear here, and what kind of appearance is most in line with the copywriter's proposition.
Therefore, when this picture and text match, it will come out with the feeling of being a teacher and a student.
When I was a teacher, I was a representative of the graduates, and I used such words to reflect the school's generosity and tolerance, and my own genius pride.
The copywriting is very simple, but the relationship revealed is very interesting, and the copywriting that plays with the copywriting will be better than others who can see through it, and the copywriting will be better.
02
A few days ago, we posted such a picture.
At that time, I wanted a planetary friend to analyze and analyze.
I don't know if it's because I'm busy or I haven't looked back, or if I'm stage frightened, I haven't seen her insight into human nature.
We've seen a lot of begging, or private fundraising, right?
The famous one is "It's spring, but I can't see it with my eyes", right?
But we don't see much like this.
At least this person is not low in education, and he himself is a believer in a certain sect.
You see how many volumes of copy he wrote.
Originally, it was difficult for the various sects to get together.
He is so handful, and he doesn't want to be left behind when he walks by, right?
As a result, his income is different.
However, this position in other places is estimated to be exquisite.
In itself, there are many teachings here.
There may still be someone in this position who collects protection money, and he bought it.
But you have to admit that if it were you, it would probably be as good as him would be tricky. Because you didn't study the passers-by, you couldn't think of such a copy.
03
What can the copywriter see in this picture.
I don't know what to do, right?
This is a children's hospital consultation room.
Yes, you see, why are the doorknobs so high?
Although the objects you see don't seem to have anything to do with copywriting, that's what you think.
Maybe the anti-skin child escape design of this hospital can be written into the promotional poster, because many parents turn their medical treatment into looking for their children in a blink of an eye.
And because of your publicity, this hospital has a better safety rate and is better than the competition.
Copywriting often lies in discovery and association, not what is your originality, you just know how to use it.
Watch these every day and exercise your boundary breakthrough power every day.
04
Sometimes, copywriters don't always think about what homophonic stalks deduct points.
And think about the picture you suddenly see, how other people captured it.
When the picture appears in front of the copywriter's eyes, can you immediately pop up this homophonic word?
There are always masters in the rivers and lakes.
When you see such pictures and texts, is it much more interesting than the original meaning in your mind?
The responsiveness of the extension of the word is also a matter of copywriting.
And it has to be a cow, it has to be a cow because it's itchy or uncomfortable.
Don't always think that it is the innovation power of AI, in fact, it is the planning power of copywriting.
05
Xing Ye wouldn't make such a film, right?
That's because he didn't expect to be able to do this back then.
The teacher has to let it go, right?
Students have to dare to get into it, right?
Therefore, Xing Ye's methods back then were still not as rich as they are now.
Fighting, killing, and killing must be better than gentleness?
Of course, you'll also say it's a show.
So what, there are too many teachers and students you can't think of.
Therefore, the copywriter is not afraid of being old and not afraid of breaking the generation.
You see it, you have such thoughts, you can write such unbelievable things.
Is it really "killing chickens and making an example of monkeys"?
The teacher is not afraid of disgusting, and the young man in the rebellious period of adolescence is probably afraid.
It's just that the teacher will be tired.
06
It's hard to have this kind of empathetic effect when printing fonts.
Pure copywriting can't be imagined.
The two words represent several paragraphs of copy.
Therefore, copywriters should also learn Mobao often, and do not let the design be beautiful.
Your copywriting is straight up to creativity.
07
Ordinary copywriting, do you have such an idea?
The focus is on where the fever is.
Is the image of the burnt comb good or not.
How many degrees of association this takes.
Strands of hair were sticking down.
So taking a leave of absence is not the point at all.
This TM is all about creative concept expression.
Can your copywriter make the text concretize such an image?
08
Losing weight, in fact, is a psychological feeling.
You're right, aren't you?
There will always be a way to comfort yourself.
It's been a month and a half since I sat for a long time.
I wrote a lot of copywriting and a month and a half.
It's a month and a half to work overtime and not go home.
When psychological cues have a positive effect, you can all face them.
Does the copywriter want to come up with such a trick?
You go back from work and try it.
Again, where is the focus on the results of weighing.
It's the illusion that you don't have the creativity to save yourself.
09
Now the children's hospital fights, where is it just a door.
Knowing that children are sick and impermanent, knowing that parents can't afford to put it off.
So this also became the second class.
The original copy used elsewhere was misplaced.
Is this still a question of how much business there is?
This is a pain point problem for copywriters with children.
10
Copywriters, in ordinary life, should practice their ability to listen to the wind and distinguish the wind and see things and movies at any time.
If your first feeling is just the object in your heart and not Tang Seng, thank you, you can get off work and transfer.
11
Copywriting shouldn't be a brain teaser for everything.
A smile is not your copywriting power.
You have to change the five words of the second sentence of the comment you see into something you wrote.
The text that keeps pace with the times is no longer as conventional as the previous generation of copywriting.
Why, the communication power of the network sense is missing.
12
Xiaomi also has copywriting.
I understand your mood after following the crowd.
What is a good copywriter for, hand the ladder.
Gentle and considerate of you.
How to say it, it's the class of copywriters.
13
Is there such a shoe? Not just a prop?
I patrolled the Internet, but it didn't seem to be.
Pedestrian catwalk or what step?
This product will be banned from being sold, and the case will be solved in the future.
The copywriter is not able to think of so many concrete images.
But after the copywriter sees it, he will immediately give birth to a related appearance.
After being well-informed, the copywriter will guide the north.
This is the essence of copywriting hot pot quenching thinking.