The movie "There is No Thing That Can't Be Solved by a Hot Pot" starring Yang Mi announced that it had been withdrawn! The movie won 52 million box office in 5 days after its release, which did not meet expectations and was at the bottom of the May Day schedule. Later, the film's official blog posted an article announcing the withdrawal and seeing you at a later date, which sparked heated discussions.
The filmmaker said that "Hot Pot" was unable to meet more audiences due to various environmental factors, and thanked friends who worked hard to improve the film schedule, but chose to withdraw after judging the situation. Although the filmmaker did not disclose the specific reason for the withdrawal, the various supplementary words undoubtedly did not imply that the film schedule was poor and threw the pot to the outside, rather than thinking fundamentally from the film.
Then, director Ding Sheng posted a message thanking everyone, saying "I can't get enough of it, we will meet again on a later date", and shared a plot line: "There is nothing that can't be solved by one hot pot, so if it can't be solved, two meals", it seems that he is full of confidence in the future box office.
Many netizens were furious when they saw the withdrawal of "Hot Pot" again, thinking that the filmmaker had taken advantage of the withdrawal after eating the holiday benefits, which was a real act of disrupting the market, which was unfair to other films, so they launched a boycott.
Some netizens think of the frequent withdrawal incidents in recent years, thinking that "Shaking the Sun" has taken a bad start, from the Spring Festival, Valentine's Day, Qingming Festival to the weekend prime time screening, the behavior is shameful, I hope everyone really wants to withdraw the file If you really want to withdraw the file, learn "Asura" and release it thoroughly, don't afford to lose.
And it is not the first time that "Hot Pot" has been withdrawn on May Day. At first, "Hot Pot" was scheduled to be released on January 13, 2024, and at the same time, there were the hit movie "Annual Meeting Can't Stop" and the popular movie "Goldfinger", which may be because the opponent is too strong.
Withdrawal is not a commercial behavior worth advocating, but acts like "Shaking the Sun" and "Hot Pot" that are withdrawn at will if the box office is not good neither respects the market nor the audience, and is ridiculed by netizens: If the audience is not satisfied with the movie, can the ticket be refunded?
In the past, the withdrawal was force majeure, but now the withdrawal has become a fig leaf for the film's poor box office, and once the box office is not good, he will want to run away. As the saying goes, one blow, then decline, three exhaustion, "Hot Pot" can't be won on May Day, can the withdrawal change the ending? According to the movies that have been withdrawn and re-screened in the past, the chances are slim. Most of the withdrawn movies can't escape the law of "bad movies", and will deepen the audience's stereotype that the withdrawn movies are bad movies, such as "Mr. Red Carpet", which was released twice and did not break 100 million at the box office.
The box office of the movie has a certain relationship with the film schedule, but it is not the root cause. The box office difference of "Hot Pot" is that the movie's reputation has not been established, and the second is that the publicity and distribution strategy dominated by Yang Mi has made the audience have no confidence in the film, and these two points are enough to destroy the movie.
Obviously, the director was not aware of the problem. In various interviews, you can see the director's praise for Yang Mi, especially Yang Mi, who took the initiative to invite Yang Mi and controlled the entire publicity strategy by himself.
As for Yang Mi's fans, they think that the movie hitting the street is the pot of the film party, and after the withdrawal of the file, they vigorously tear the official, thinking that the official ability to tear up the film is not good and drags Yang Mi down, and it is also resentful.
The impact of the withdrawal on the box office is limited, and the failure of "Hot Pot" is a combination of various factors, and I still hope that you will work quality, do not amplify the energy of publicity, and put the cart before the horse. I also hope that the industry that really loves movies will not use this kind of behavior again and again to disrupt the market and attract black to the film industry.
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