On April 23, on the eve of the Beijing Auto Show, Porsche held a brand night event called "Style Home" in Beijing Shougang Park, where all the top sports cars were unveiled, including the new flagship Taycan Turbo GT and the new pure electric Macan ushered in the Chinese debut. The debut of the two blockbuster all-electric models also illustrates Porsche's commitment to electrification.
Among them, the Taycan Turbo GT, as another masterpiece of the Porsche Taycan "series", is very powerful in terms of performance, with the support of the Weissach components accelerating from 000 km/h in just 2.2 seconds and reaching a top speed of 305 km/h. The new pure electric Macan is a new electric vehicle based on the PPE pure electric platform, although it is on the same platform as the fuel version of the Macan, but this car has nothing to do with the "oil to electric", the PPE platform is a high-end electric vehicle platform jointly used by Porsche and Audi, with 800V high-voltage platform technology, compared with the previous generation of electric models, the three-electric system is fully optimized, bringing longer range, faster charging speed, and better space experience. And this car also represents the second electric car series from Porsche.
Detlev von Platen, Member of the Executive Board of Porsche AG and Head of Marketing & Sales, said. "Whether in the age of the combustion engine or electrification, Porsche has always been committed to creating the sportiest models in every segment. At the same time, we incorporate the concept of modern luxury into every detail, which continues to resonate with consumers and bring them an exciting sports car experience. ”
It is worth noting that the two new cars have a significant feature, that is, the localization is more in-depth. Their newly upgraded Porsche Connect system offers more local applications and a more convenient travel life. "The new Taycan and the all-electric Macan are the latest products in Porsche's electrification, and we are tailoring our efforts to local app stores that meet the needs of Chinese consumers in response to the unique digital ecosystem of the Chinese market," said Michael Kirsch, President and CEO of Porsche China. ”
Taycan Turbo GT首秀 纽北最快的四门车
As a pioneer in Porsche's electrification, the Taycan has become the calling card of all-electric sports cars. On April 24, the day before the opening of the Beijing Auto Show, Porsche will launch the eighth derivative of the new Taycan, which is tailor-made for the Chinese market.
The Taycan Turbo GT, which debuted this time, is another pinnacle of the Porsche Taycan series. With a system power of up to 815 kW, the new flagship model accelerates from zero to 100 km/h in just 2.2 seconds with the Weissach package.
Of course, in addition to the power, the overall handling of the Taycan Turbo GT is also good enough that "to prove yourself on the track, you can't just have as much power as possible," says Lars Kern, a Porsche development test driver who set a double lap record in the Taycan Turbo GT with Weissach components. Once again, the new Taycan Turbo GT has reached a higher standard in terms of driving dynamics. ”
It is understood that the Taycan Turbo GT equipped with Weissach components won the fastest electric car at the Laguna Seca circuit with a lap time of 1:27.87, and also set a new Nürburgring Nordschleife lap time of 7:07.55, which is 26 seconds faster than the previous lap record set by the old Taycan Turbo S equipped with performance components in 2022, which makes the Taycan Turbo GT the fastest four-door model in New Zealand.
Pioneering a second electric car lineup How does the all-new all-electric Macan shine in style?
The all-new all-electric Macan is a completely performance-oriented model based on the PPE platform and made its debut in China at the Brand Night. With its typical driving dynamics, avant-garde and classic design, a range of up to 784 km (WLTP city mode) and excellent everyday practicality, the new Macan is the perfect expression of an all-electric luxury sports SUV and represents a new proposition in Porsche's electrification era.
At the same time, thanks to the 800V technical architecture, the Macan can charge up to 270 kW and can be charged from 10 to 80 percent in as little as 21 minutes. If the charging station can only use 400V technology, the all-electric Macan activates the "Combined Charging" function to speed up the charging process. The "Combined Charging" function effectively splits the 800V battery into two cells, each with a rated voltage of 400V, which can be charged in parallel at a 400V charging station.
As the sportiest car in its segment, the all-electric Macan features a range of pioneering technologies such as Porsche Active Suspension Management (PASM) with dual-valve technology, rear-axle steering, electronically controlled Porsche Traction Management (ePTM) and Porsche Torque Vectoring Plus (PTV Plus). Steering precision and continuous high-performance output give consumers a pure sports car feel.
Porsche's new ambassador, Eileen Gu, also uses the all-electric Macan as a vehicle for her style expression. "Not only does this car inherit Porsche's usual sporty design and excellent performance, but more importantly, it has a wealth of personalisation options, and it is also a zero-carbon pioneer in terms of sustainability, very young, modern and emotional, especially for those who want to express their style.
A new chapter in localization What has Porsche done?
The Chinese market has become the forefront of electrification transformation, and how to maintain competitiveness in the Chinese market is becoming a must-have for overseas brands. It is understood that in order to welcome the delivery of the new Taycan and the pure electric Macan, Porsche has provided Chinese consumers with a more optimized service experience and exclusive policies.
These include: an ever-expanding dedicated charging network covering key national high-speed service areas within and between cities, as well as high-end leisure travel destinations, supplemented by compatible third-party charging stations to ensure a worry-free pure electric journey, and a rich and flexible financial solution that provides a 3-year 52% residual value commitment to eliminate customers' doubts about the low residual value rate of pure electric vehicles. In addition, the newly launched Porsche Care benefit service provides a 6-year / 60,000 km worry-free maintenance, home pick-up and delivery, Porsche scooter or taxi reimbursement and other policies. At the same time, unlimited roadside assistance and accident rescue allow users to enjoy the car in peace and dispel their worries.
It is worth noting that in terms of products, Porsche has also made a localized response. Taking the debut of the pure electric Macan as an example, in terms of digital application, the intelligent interaction system in the pure electric Macan car has taken into account the Chinese car environment and cultural background at the beginning of development, bringing a more convenient car experience to Chinese customers, such as integrating the traditional Chinese 24 solar terms. In addition, the system is also pre-installed with a wealth of applications, including: Kuwo Music, Himalaya, Leting and iQiyi, and can download Tencent Aiquting, Bilibili, Volcano Car Entertainment, etc. through the application market to further meet the needs of audio and video.
When it comes to electrification, Porsche has always been proactive. In terms of electrification strategy, Porsche aims to have more than 80 percent of its new vehicle deliveries delivered by electric vehicles by 2030. By the end of 2023, Porsche's number of pure electric and plug-in hybrid models introduced to the Chinese market has increased to 27, with new energy models accounting for 16% of Porsche's new car deliveries. With the launch of the new flagship Taycan Turbo GT and the all-new all-electric Macan, as well as the changes made based on localization, Porsche will undoubtedly be more confident in responding to the changes in the Chinese market.