Source: Uncle Ni
Made in China has reached a turning point in history. Over the past few years, this feeling has become more and more intense.
From the perspective of global narrative, the vision of globalization made in China is getting broader and broader: taking root in China, absorbing global resources and continuously manufacturing good products that can affect the fate and well-being of all mankind on this basis has become a new narrative logic of Made in China.
The core connotation is that the ecological niche of Chinese enterprises has changed from a global perspective, and the combination of production factors gradually accumulated in the past has burst into an unprecedented productivity that can bring new value to all mankind.
Chinese brands are not only not inferior to internationally renowned brands, but in fact are more in line with the interests of Chinese consumers, integrating and winning international brands in the same field, and there will be more and more such cases from this year.
In today's story, we will focus on an area that is closely related to consumers: the dairy industry, and take a closer look at how new quality productivity has taken root and grown to the top step by step in this industry.
1. The global scientific and technological narrative of Chinese milk powder
As an important category of the food industry, it is not an exaggeration to say that the dairy industry is a basic industry related to the national economy and people's livelihood. A can of milk powder is not only a simple consumer product, but also full of the value of "innovation, scientific research and nutrition".
Recently, Shangpu Consulting, an authoritative research institution, has issued a number of "first" certifications to Yili Group. Among them, Yili milk powder ranked first in the omni-channel market of milk powder in China.
Riding the east wind of victory, another big event happened:
Wageningen, the Netherlands, is a historic city known for having Wageningen University, which specializes in life sciences. The Yili European Innovation Center (YICE) has been established here for ten years and ushered in a new upgrade on April 18, local time in the Netherlands. At the same time, the Yili Maternal and Child Nutrition Research Institute was also upgraded on the same day, and the Yili Maternal and Child Nutrition Research Institute was upgraded to Yili Global Maternal and Child Nutrition Research Center (YMINI Global).
Three events that took place at the ceremony were particularly noteworthy, and should perhaps be seen as important milestones in the continued upward development of China's dairy industry and the value of technology from a global perspective:
First of all, the Yili European Innovation Center (YICE) shared the "Top 10 Scientific Research Achievements" of the past decade.
Among them, the scientific research achievements closely related to "infant formula milk powder" are eye-catching, such as the "Sino-Dutch Breast Milk Study" jointly researched with Wageningen University to discover different characteristics of HMOs and glycoprotein patterns in Chinese and Dutch breast milk; The Institute for Cognition and Behaviour, together with Wageningen University and the Netherlands Dairy Research Institute, has scientifically confirmed and published the health benefits of HMOs in terms of immunity, intestinal barrier integrity, intestinal pathogen adhesion and cognitive function. In addition, synergies with probiotic strains (including Yili's independent intellectual property strain BL-99) were also found.
These research results have been comprehensively and profoundly implanted into the development gene of "Jinlingguan", China's top infant formula brand.
Second, Yili Global Maternal and Child Nutrition Research Center (YMINI Global) cooperated with the world's top scientific journal "Nature" to release the "Global Breast Milk Research White Paper".
Among them, the four-in-one health effect of breast milk of "immune protection, digestion and absorption, intestinal health, and intellectual development" is innovatively proposed, which provides a new scientific basis and innovative direction for the future development of infant nutrition and health. "Four-in-one, comprehensive nutrition" is also a new breast milk research strategy proposed by Yili Global Maternal and Child Nutrition Research Center, and Jinlingguan breast milk research will continue to develop in depth along this strategic direction.
The third event was the attendance of Hartmut Michel, Honorary Chief Scientist of Kim Lingguan.
As one of the youngest Nobel laureates in history (Nobel Prize in Chemistry in 1988) and a world-renowned structural biologist, Hartmut Michel highly affirmed the "four-in-one" infant formula nutrition system built by Jin Lingguan including digestion and absorption, immune protection, intellectual development, and intestinal health.
All of this points to the "innovative technology" of Jinlingguan leading the world and focusing on consumers.
As one of the first brands to enter the field of maternal and infant nutrition research in China, the story of Jinlingguan began in 2003. In the past 22 years, various cutting-edge scientific research achievements have been applied to Jinlingguan series products for the first time, providing differentiated segmentation solutions for the growth and development of infants and young children.
This time, from a global perspective, Jinlingguan breast milk research "four-in-one, comprehensive nutrition" proves that China's dairy brand has officially entered the "high-end bureau", leading the formulation of industry standards that are more in line with the development pattern of "human health community". Therefore, Jinlingguan is not only a business card of China's infant formula, but also a global business card of the dairy industry.
2. Jin Lingguan stands at the intersection of China and the world
Success doesn't come in a vacuum, it's backed by decades of scientific research and innovation. Like a benchmark, Jinlingguan writes how Chinese brands are advancing step by step, and now they are finally standing at the intersection of China and the world. For example, its brand proposition of "China's patented formula baby extraordinary protection", with 22 years of overcoming difficulties and scientific research accumulation, Jinlingguan has won 10 major formula patents, 73 Chinese invention patents, and 15 national patent authorizations, and has successively set a super high record of "18 industry firsts".
In 2023, we will create a top-quality infant formula gold lingguan treasure extract, which perfectly interprets the health and nutritional effect of "four-in-one" breast milk.
The star product Jinlingguan Zhen Bao Extract uses 100% fresh A2 raw milk at the milk source level, which fits the baby's stomach and helps the baby better digest and absorb the comprehensive nutrition in the product. Add 2 times super third-generation OPO, with a combination of dual-active probiotics and prebiotics, for better absorption by your baby. There is also an extraordinary milk source of 100% A2 fresh raw milk, which brings extraordinary protection to the baby's comprehensive nutrition.
Compared with the "brain development selling point" of most products on the market, Jinlingguan's products will continue to use extraordinary formula + extraordinary milk source + extraordinary quality, so that Chinese babies can comprehensively improve absorption, protection, cognition and intestinal vitality, and bring extraordinary protection in all aspects of infant growth.
After this "double upgrade", Jinlingguan breast milk research will further undertake the core scientific and technological innovation of YICE and YMINI Global on breast milk research, and also open a new round of cutting-edge scientific research and innovation in breast milk nutrition for the future.
To sum up, it can be proudly asserted that Jinlingguan stands at the intersection of China and the world, and stands at the junction of the present and the future.
This is also a new narrative of China's milk powder in terms of scientific research foundation and strategic position. In the past, we always said that consumers were more willing to buy internationally renowned milk powder brands, but in fact, in recent years, consumers are voting with their feet again, and behind it is the scientific and technological achievements that have been accumulated over the years, and the golden crown that has mastered the core technology continues to gain the trust of consumers.
Standing at this moment in history, there is still a long way of development in front of Jin Lingguan. And because of the successful path of scientific and technological innovation, no matter how far away, it is also full of good hope. The rest is left to time, and time will continue to prove that this road of health, science and technology, and the world road of China's dairy industry is getting wider and wider.